shadi zabet

The purpose of this research is to present the desired institutionalized branding model of Saderat Bank using the grounded theory approach. The target population of the research is public relations and marketing experts, who were selected using purposeful and theoretical sampling in the number of 14 people. The data collection tool is a semi-structured interview, and the data analysis was done in three stages of open, central and selective coding. The findings show that in order to improve the brand of Saderat Bank, platforms must be provided to increase its production. These platforms include 3 causal conditions (economic turmoil, strategic advertising planning, bank mission), 4 background conditions (interactive behavior of the bank, competitive advertising based on knowledge, justification of banking plans, professional ethics), 4 intervening conditions (disappointment of customer trust, pathology of advertising) 9 strategies (targeted advertising strategies, customer relationship management, quality of interactions and customer relationship, key factors in CRM implementation, strategic advertising leadership, audience-based advertising evaluation, social management of advertising, creation of opportunities new, advertisement renewal strategy) and 4 consequences (brand development, continuous improvement of performance, convergence of interests, alignment of interests). Based on this, institutionalized branding in the minds of customers shows itself through advertisements in different formats and by developing a suitable model.

The aim of this research is presenting a model of Saderat bank customer insight analysis quality by using grounded theory.  Aim society is combination of marketing and public relation experts that 12 of them have chosen by using purposive and theoretical sampling. Data collecting tool is semi structured interview and data analysis has done in three stages, open, axial and selecting coding.  Findings show that to achieve Saderat bank customer insight analysis quality should provide background that cause to increase products. The background includes: 2 causal conditions (plurality of healthy/unhealthy competitive acts, lack of instrumental look necessity), 3 contextual conditions (function of social-personal component for contacts, interaction of requirement-reaction, change of customer taste), 3 intervening conditions (risks of imitative advertisement, advertising stationary, contextual success/failure of advertisement), 8 strategies (systematic using of feedback mechanisms, suitable noticing to aimed society, customer orientation, quality of advertising localization, creating empathic feeling, participatory management,  producing efficient advertising and the nature of target oriented communication), 5 consequences (positive feedbacks, customer satisfaction, attraction/nan attraction financial/ non-financial references, bank and customer goal achievements and negative feedbacks). Final results show that customer insight supports the organization feedbacks to environment opportunities and threats and aids customer-concentrated growth. According to this, customer insight analysis shows itself to understand their expectations and edit a suitable model.

The Internet in our society is accused of destroying the foundation of the family and cooling the relations between its members. This study seeks to investigate this claim and study the role of the Internet in the destruction of marital relationships. The research method is phenomenological. Using purposive sampling method, semi-structured interviews were conducted with 15 family counselors in Yazd. Findings suggest that the Internet alone cannot play a role in family breakdown. In fact, the gaps and conflicts in the couple's relationship, which occur in different ways, pave the way for Internet intervention and further cooling of the relationship and eventually its collapse. Accordingly, the first finding of this study is based on the lack of independent agency of the role of the Internet in family breakdown. According to Internet specialist, in addition to the problems of daily married life, it plays three main roles in the collapse of the family: the role of aggravating, the role of facilitating and the role of accelerating. The results of this study showed that despite the view of technical determinism, the Internet itself is not the cause of collapse and major change in relationships between spouses and factors such as culture of Yazd people, social, economic, emotional and ... play a significant role along with technology that suggests it suggests for solving these problems increasing the media literacy of couples is necessary

It is less common in our country to express one's pain. In a few cases, the mass media have given the word of mouth to ordinary people to talk about their past and present sorrows. However, social media has provided a good opportunity for self-portrait and self-disclosure. The purpose of this article is to cogitate Instagram self-portraits achievements of people who have lost a member of their family due to medical error. The statistical population of this qualitative research, which has been done by phenomenological method, is all the members of the families of the victims of medical error who have a page on Instagram for self-writing in this subject. Sampling was targeted Snowball method saturated to 17 people and semi-structured interviews were conducted with the individuals. Data analysis was thematic, with three central brings: relieving hot pain, finding similar persons and community formation, and transferring and receiving experiences and information. The users employ Instagram which is launched to post photos of users daily life, for others goals and defined new fonctions: association for the support of families of victims of medical error or grouptherapy. Therefore, the results showed that users appropriate Instagram, and it is used to meet the psychological and social needs of these people.

The ICT are accused of weakening family relationships. The purpose of this article is studing the role of ICT in practicing one of Islamic religion recommendations. Saleh-y-e rahem, between the youngsters and their family members; Saleh means bond and affinity, and Rahem means womb. on the other hand, in this study we are trying to show the role of using ICT such as computer, mobile phone, Internet etc., in digital Sale-ye Rahem (family relationships using ICT) and Physical Sale-ye Rahem (face-to-face relationships).   The study of social survey and research data has been gathered using the Questionnaire. Statistical community included youngsters between 15-29 years old in Yasuj city using Cochran sampling formula with 398 people who were examined and selected by random sampling. According to the results of Cronbach's alpha, reliability and validity of research is approved. Data were analyzed using SPSS21 software . The results of this research indicated that the use of ICT increases, Sale-ye Rahem is stengtend through digital communication tools.. Then, there is not a meaningful relationship between using of ICT and reducing physical Sale-ye Rahem. In other hand, this article shows that not only the ICT helps to establishment of a new form of Sale-ye Rahem, but it claims that the ICTs do not play a significant role in the reduction of physical Sale-ye Rahem.

Introduction and problematic of research: The major objective of this paper is to study and shows how the frequency of blogging has been reduced in post-2010 period. And this, in turn, has resulted in the abandonment of blogging in more recent years. A historical review of the issue indicates that since 2001, when the first Iranian blog appeared on the internet, blogging received a remarkable and enthusiastic body of users among Iranians. Subsequently, the Persian language became the fourth global blogosphere. This process, however, did not continue something that needs to be academically addressed. An empirical field research was launched in order to explore the main reasons behind blogging and its demise and or its abandonment. Here in this paper, I will explore the reasons for abandonment of blogging. I will use a psycho-sociological analysis of the characteristics of bloggers to account for the abandonment of blogging. Theoretical framework: I used three theoretical approaches to address the issue, as follows: first, I used the theories concerned with the psychology of communication and social psychology (i.e., Lipiansky, 2005 and 1992; Picard and Edmond, 1991). Second, I used social philosophy approach (i.e., Honneth, 2007) to combine it with psychological factors involved in blogging, and finally, I used the theories that are concerned with social networking (i.e., Merklé, 2011 Lardellier, 2010).Here, psychology of communication played the major role to outline the theoretical background of the paper on which the theoretical framework of this study was based. I would like to emphasize that being recognized plays an important role in identity construction of the bloggers and if that is not met through blogging there is no reason for the blogger to continue blogging. Lipiansky (2005) and Picard and Edmond (1991) show that for the most part, subjective identity is shaped through contact with the others. Thus, the search for recognition is one of the fundamental dynamics of interpersonal relationships/communication. Lipiansky (2005) identifies five principles identity needs, the existence, valorization and integration of which are addressed. Cooley creates the concept of looking-glass self, stating that a person's self grows out of social interpersonal interactions and the perceptions of the others. According to Mead, judgment of others plays an important role in self construction. Axel Honneth (2007) identifies three spheres of interaction which are connected to the three “patterns of recognition” necessary for an individual’s development of a positive relation-to-self. These are love, rights, and solidarity. Thus, he speaks about the need of recognition and the individual needs that his or her abilities are recognized. This recognition brings social esteem for him. The third part of the theoretical framework concerns theories of social network on the internet in communication studies. They show how theses social networks (Facebook and Google Reader in our research) help the user to create a relationship or save it. To complete our investigations, we selected two technologies that will enable us to collect the needed information. First, to study the content of messages sent by bloggers, I made a manual thematic content analysis of six months of thirty blogs and their comments, a technique that promotes a systematic and objective description of the content of the texts. Secondly, to get deeper with the observations and analysis of the blog posts, I conducted some semi-structured interviews with the authors in summer 2007. In 2011, we conducted second round of interview to know des reasons of abandonment of blogging. We had five criteria to choose the blogs: 1) the blog should be active 2) it should be written in Persian 3) self-expression: he or she must have spent the majority of his or her posts to explain his or her life. 4) the reader must be able to comment on the posts, 5) the blog must have at least one year of seniority.Findings and First, we show that the bloggers begin to write their blogs in order to meet some psycho-social needs: need of recognition and affirmation. The bloggers affirm that receiving comments is one of the principal reasons of blogging. They also obtain recognition via the comments of their readers. Thus, the need of existing and valorization are satisfied. Furthermore, they satisfy the need of integration via friendship circles. The satisfaction of the identity need makes the blogger to continue blogging.Then, we show if these identity needs are not satisfied, bloggers abandon their blog or make use of other means of cyber space. This research shows that the different elements as filtering, control and social pressure and other emerging media like social networks play a role in the abandonment of the blog, because they make the blogger unable to meet their identity needs or they allow to better meeting them.Thus, three principal reasons of this phenomenon are technical problems, social pressure and social network on the internet. The technical problems such as filtering and the internet flow prevent the readers to access simply to blogs, so the number of readers decreases and bloggers miss the motivation to continue blogging. The control and the pressure from entourage as family, friends or colleagues is the second reason. These factors lead the bloggers self-censorship and finally the abandonment of blog. At least, the social network on the internet gives the best opportunity if self-expression to the user who is able to receive comments and create relationships. Facebook and Google Reader are two social networks used by surveyed bloggers. According to them theses social networks have more advantage compared to blog, can easily replace blog and satisfy the identity need.