shamsoddin rezaei

Nowadays achieving financial and supportive resources is one of the main concerns of sport boards, which necessitates a proper attitude in marketing sphere. The purpose of this study was to investigate and analyze the attitude of sport boards' managers towards sports marketing as a preface to carry out operational activities.  The statistical population consisted of all board of directors of sport boards of Markazi province as well as managers and authorities who worked at Markazi Sports administration and other offices in the city. The total number of the population were considered as the sample and 104 researcher-made questionnaires were analyzed. The questionnaire contained 47 questions. The questionnaire’s reliability was calculated using Cronbach's alpha (0.94) and its validity was confirmed by university professors and experts. To analyze data, descriptive and inferential statistics (Kolmogorov-Smirnov test, one-sample t-test, Friedman, exploratory and confirmatory factor analysis and structural equations) were utilized using the 22nd version of SPSS and SmartPLS software. The results identified eight factors that were named in accordance with the nature of the research as follow: performance assessment, pricing, competitiveness, having a plan and a goal, human resources, attitude towards market (environment), marketing strategy, customer oriention. The results showed that the mean obtained in all factors was above average. The overall measurement results of the model, such as the Goodness of Fit Index (GFI), indicated that the proposed model was appropriate. It is recommended that Sports boards’ members pay special attention to these factors.

The aim of this research was explaining and comparing the coach's performance in university sport teams in Iran. Sample encompassed four groups associated with coaches’ performance, including 324 athletes, 99 coaches, 41 managers and 79 supervisors, (total = 543) presented in the 12th National intercollegiate competitions, held 2014 in Iran. The data collection method was library research, interview and researcher-made questionnaire whose validity and reliability were confirmed. For data analysis was utilized exploratory factor analysis by SPSS software and used AMOS software for designing model. In order to the criteria, a group of experts (N=8) prioritize coaches performance criteria by decision-making technique of AHP. Eight dimensions including communication skills, technical knowledge, management skills, role model, program success, supporting the student-athlete model, recruiting new athletes, and financial skills were deducted by using exploratory factor analysis method. The research model was designed and fitted. we recommended to collegiate sports managers to apply this model for assessment of coaches performance.

Nowadays achieving financial and supportive resources is one of the main concerns of sport boards, which requires proper performance in marketing scope. The purpose of this study was to investigate and analyze the attitude of sport boards' managers towards marketing as a preface to carry out operational activities.  The statistical population of the study was consist of all board of directors of sport boards of Markazi province as well as managers and staffs who works as experts at Markazi Sports and Youth organization  and it's sub branches. Total numbers of population were considered as samples and 104 researcher-made questionnaires were analyzed. The questionnaire was containing of 47 questions. The reliability was obtained using Cronbach's alpha (0.94) and university professors and experts confirmed the validity. To analyze data, descriptive and inferential statistics (Kolmogorov Smirnov test, T single-group, Friedman, exploratory, confirmatory factor analysis, and structural equations) were used by 22nd version of and Smart Plus software. The results identified eight factors that were named in accordance with the nature of the research as follow: performance assess, pricing, competitiveness, program and goal, human resources, market attitude (environment), marketing strategy, customer orienting. The results showed that the mean of all factors was higher than average. The overall measurement results of the model, such as the Goodness Fitness Index (GOD), were indicative of the suitability of the proposed model. It is recommended to directors of Sport boards to pay special attention to these factors.