فهرست مطالب taher roushandel arbatani

This research examines the adaptation of human resources processes to align with marketing strategies based on the 34,000 model. The study investigates how this adaptation enhances knowledge of the contextual environment and the existing platform within the banking sector, an economic enterprise, in terms of market awareness and adaptability.
 
This study employs an applied research approach, with the findings applicable to the banking industry and human resources processes. The aim is to improve the alignment between human resources capabilities and market dynamics in the banking sector. The research strategy utilizes a multiple-case study design. Thematic analysis and triple coding techniques are employed for data analysis. Data collection is conducted through semi-structured interviews, with the interview questions validated by a team of experts. The research focuses on banks that have implemented human resources processes using the 34,000 model. Informed sampling is used to select the sample, consisting of four banks: Refah, Day, Karafarin, and Sina, chosen for their successful experience with the 34,000 models. MAXQDA software is utilized for coding and analysis. The interviews are coded in three stages within the software, resulting in the final codes.
 
By executing the coding procedures in alignment with the marketing domain and the framework of human resources operations, a systematically organized set of codes was generated and integrated into the designated table. These codes represent a comprehensive perspective that identifies the strengths and weaknesses within this field. The findings indicate that certain areas of human resources and marketing processes demonstrate satisfactory compliance, while other areas require further planning and implementation of compliance measures.
 
As economic institutions, banks heavily rely on market conditions. Therefore, adopting appropriate strategies and aligning human resources and its processes with the market sector can facilitate the achievement of organizational goals. The integration of marketing strategies is particularly crucial during scattered, preliminary, and intermediate stages, while studies have shown that human resource processes align well with marketing strategies during optimal and advanced stages. However, it is important to note, as mentioned by the interviewees, that the establishment of a written and specific plan is necessary to enhance compliance and facilitate operational conditions for banks and other organizations. The absence of clear and unknown regulations can complicate matters and potentially lead to issues within the banking sector.

As an inseparable part of our social lives, crises are getting more and more common and diverse everyday. In the past few decades, mass media, also, have so increasingly grown in different communities that have become an indivisible part of human life. Furthermore, due to their multi-functionality, media have also dissolved into crises so far so that crisis situations cannot be imagined without the media presence. The manner in which media function in a crisis situation, depends on the way these modern communication tools are managed and dealt with. In other words, it is the media management that, through adopting a specific strategy, determines the media performance in a crisis situation. Discussing different types of media strategies, the present article explains the role of hyperactive media in transforming a crisis situation into a moment of opportunity, and puts forward certain strategies for the national medium’s policy makers and managers to develop a medium with the aforementioned characteristics.