فهرست مطالب vahid sharafi

In the highly competitive market, intangible assets are considered a very important factor for the success of an organization, and one of these assets is the brand (Vasily et al., 2023). Consumers have different emotional relationships with brands (Tiffani et al., 2022). It is possible that while some people are in love with a brand, some people are indifferent to it and some people have a sense of hatred towards it and boycott that brand (Makizadeh et al., 2017). Brand boycott is defined as one of the strong negative components in looking at a brand and it consists of; Not buying from that brand and giving negative recommendations to friends about the desired brand (Kim et al., 2022). When consumers experience inappropriate services, they express feelings that indicate their hatred for the brand that provides such services, and they not only boycott that brand, but also share their negative experiences with others. These negative emotions cause adverse consequences along with avoiding brand encouragement and reducing brand performance (Beatriz et al., 2021). Companies are facing increasingly negative consumer sentiments towards their brands. These feelings, which are precisely caused by the lack of love for the brand or consumer dissatisfaction, often lead to the reduction or termination of consumption, complaints and brand boycotts (Dalakas et al., 2023). Consumers who like a brand are part of the important goals of companies; Because they are more loyal and tend to comment favorably on the brand and show resistance to negative information (Shujaa and Sadegh Vaziri, 2017). On the other hand, concepts with a negative semantic load such as brand boycott, which is perhaps the strongest and most important negative emotion that consumers may feel towards brands, have largely been forgotten as a research topic. In the branding literature, consumers' positive feelings about the brand have been discussed many times; But researchers have generally paid very little attention to negative feelings about the brand, especially the concept of brand boycott (Sampdero, 2017). A quick look at the banking industry in Iran shows that a large part of consumers express opinions and behaviors towards some banking brands, which is a reflection of various aspects of their negative attitude towards the mentioned brands. Opinions and behaviors that are in the form of negative advisory advertisements and even in some cases boycotting the brand and not buying from it. According to the mentioned materials, the main problem of this research is to answer the basic question, what are the factors affecting brand boycott in the banking industry?

This research is practical in terms of purpose. In short, considering the onion of the research process, it can be said that this research is interpretive in terms of research philosophies. The approach of this research is both inductive model presentation and deductive model testing, and mixed research strategies such as theme analysis, structural equations, etc. have also been used, which are actually a combination of qualitative and quantitative research strategies. In the current research, semi-structured interviews were used to identify the components of brand boycott by customers in the banking industry. The statistical community at this stage included 16 experts (university professors, bank managers and assistants, and researchers familiar with the research topic). The sampling of experts in this research continued until the discovery and analysis process reached the point of theoretical saturation. The theoretical saturation was such that the researcher tried to collect more information after the emergence of the initial discoveries so that the identification of new categories would have more clarity and meaning. This work continued until the researcher felt that the experts were no longer providing new information. Next, the qualitative data was analyzed using the theme analysis method, and at the end of this stage, the factors affecting the boycott of the brand by customers in the banking industry were identified.

The present study was conducted with the aim of identifying and ranking factors affecting brand boycott in the banking industry. In line with the aim of the research, first in the qualitative part of the research, using semi-structured interviews, a total of 100 basic codes were identified, which were finally grouped into 14 main factors. These factors were evaluated in the form of a proposed research model in the banking industry. After collecting the research data using a researcher-made questionnaire, which was the output of the qualitative part of the research, and analyzing them using structural equations (using Visual PLS software), it was finally determined that all 14 identification factors have a significant impact on brand sanctions in the banking industry. These factors include: quality of service, quality of interaction, quality of response, facilities, service rate, poor customer-oriented culture, party game, inefficiency of marketing and advertising activities, environmental factors, bureaucracy and strict rules, lack of personnel, attitude of managers and inefficiency of the system. Turn ratings. Fuzzy AHP technique has been used to rank the identified factors. The ranking results also showed that; Service quality, poor customer-oriented culture and service rate are the most important factors affecting brand boycott by customers in the banking industry.

Banks consider protesting and complaining customers as important and show appropriate and positive reaction after hearing their protest. They inquire about the reasons for customer dissatisfaction and complaints and collect information from the customer about shortcomings and weaknesses. Also, banks should design a suitable plan to know the interests and preferences of their customers, especially key customers. Banks should identify factors affecting customers' purchases and their purchase motives and predict factors that may cause customer objections. Banks should welcome the ideas of customers and use their opinions to convey to their customers the sense of the importance of customers for the company. Bank personnel should be courteous and respectful to customers and strengthen their knowledge and skills in dealing with customers. The behavioral competencies of employees and professional ethics and sales ethics should be strengthened, and appropriate rewards should be considered by the company for personnel who have a sense of altruism and citizenship.

The most important unit of any business is the sales unit, and sales development is the main driver of business development. Sales development plays a key role in the continued success of a business. The main purpose of this research is to investigate the impact of internationalization drivers on sales development with regard to the moderating role of strategic foresight in exporting companies. The current research is based on the purpose, applied and based on the nature of the method, it is a descriptive-correlation research. The statistical population of this research includes the employees of export companies in Ilam province, whose number is 850 people. For sample selection, 265 people were selected based on the available sampling method according to Morgan's table. The main tool of data collection in this research is a standard questionnaire in the field of research variables. The standard questionnaire of Rinda et al. (2022) was used to measure the variables of internationalization drivers, the standard questionnaire of Hall et al. (2022) was used to measure the strategic foresight variable, and the standard questionnaire of Kai et al. The content validity of the questionnaires has been confirmed by experts, and the reliability of the questionnaires has also been confirmed using Cronbach's alpha coefficient. The results showed that; Internationalization drivers have a positive and significant effect on sales development in exporting companies. Also, market drivers, cost drivers, government drivers and competitive drivers also have a positive and significant effect on sales development in exporting companies.

The purpose of the research is to understand the phenomenological experience of women in theatrical consumption.

In terms of method, except qualitative research, in terms of approach, exploratory, in terms of goal, applied, in terms of paradigm, except interpretivism and its analysis method, Claesian phenomenology. The statistical population of the research is Isfahani women aged 25-35 who have experienced dramatic consumption in the field of beauty services. To select the participants, a judgmental purposeful sampling method was used and interviews were conducted with 20 people following the rule of theoretical saturation. The data collection tool is semi-structured in-depth interview. The validity and reliability of the findings were checked using methods such as bracketing, revisiting the participants and checking the research themes with expert academic researchers.

The data collection tool is a semi structured in depth interview, then the findings of this research were identified in twenty six general themes, which are: expectations of the opposite sex, marital concerns, Family pressure, Pretentious atmosphere of kinship, group pressure of friends, influence of the reference group, having a fashionable lifestyle, improving interactions, advertising bombardment in cyber space, theatrical atmosphere in the university, society's orientation towards beauty services, following fashion, job requirement, speeding up personal administrative affairs, better marketing of products, gaining social prestige, showing high economic power, Getting financial benefits, childhood wishes and hopes, magician prescription, perfectionism, domineering personality, low self-esteem treatment, Escape from sarcasm and ridicule of others, High excitement, personality disorders- mental

The main purpose of this research is to investigate the impact of dynamic export capabilities on marketing performance, considering the role of moderator of the quality of the exporter-intermediary relationship in Ahvaz exporting companies. This research is applied based on the purpose and descriptive-correlation based on the nature of the survey type. The statistical population of this research includes exporting companies of Ahvaz city that export their products to the Iraqi market. For sample selection, 234 people were selected using Morgan's table and based on simple random sampling method. After collecting research data, a total of 200 questionnaires were applicable. The main tool for collecting research data is a standard questionnaire. To measure the variable of dynamic export capabilities, the questionnaire of Kalnit et al. has been The content validity of the questionnaires has been confirmed by expert professors and their reliability using Cronbach's alpha coefficient. Visual PLS software was used for data analysis. The results show that the dynamic export capabilities have a significant effect on the marketing performance due to the moderating role of the quality of the exporter-intermediary relationship in the exporting companies of Ahvaz city. Also, adaptability, flexibility, innovation and networking ability in export also have a significant impact on marketing performance due to the moderating role of the quality of the exporter-intermediary relationship in Ahvaz exporting companies.

Nowadays, the importance of rural business development and its key role in advancement of countries is undeniable. Development of rural business is considered as the main strategies for economic, socio-cultural development of deprived areas and it is used as a solution to poverty alleviation, poverty reduction, social and economic justice. Thus, the present study is aimed to provide a model for rural business development in Ilam province.

To this end, a mixed-method approach (both quantitative and qualitative) was applied. The population of this research in the qualitative part includes experts and in quantitative section are the owners of rural businesses in Ilam province. To select the sample in the qualitative part of the research, snowball method was carried out and 12 people were selected. Also, in quantitative phase 120 owners of rural businesses in Ilam province were selected. Data collection tool in qualitative section was semi-structured interviews and in quantitative part was standardized questionnaire. In order to analyze data in the qualitative section thematic analysis method and in quantitative section structural equation modeling (SEM) was used.

The results showed that 57 indicators in the form of 15 sub-themes and 6 main themes including: marketing capability, competitive intelligence, government policy, entrepreneurial empowerment, strategic communication and social acceptance were identified as factors affecting the development of rural businesses in Ilam province.

In present research, marketing capability, competitive intelligence, government policy, entrepreneurial empowerment, strategic communication and social acceptance have been identified as the factors affecting the development of rural businesses. The results of this research can help the authorities to have a deeper insight into the factors affecting the development of rural businesses as well as create strategic planning in order to successfully perform the development of rural businesses.

In the 21st century the sales environment has become very complicated as a result of behavioral, . Identifying the factors that improve sales performance is an important aspect of the job of sales managers and can have a vital impact on the survival and success of the company. The main purpose of this research is to investigate the effect of niche marketing on sales performance according to the mediating role of customer intimacy. This research is applied based on the purpose and descriptive-correlation based on the nature of the method. The statistical population of this research includes managers of industrial companies in the city of Arak, Ilam, whose number is equal to 210 people. For sample selection, according to Morgan's table, 132 people were selected based on simple random sampling method. The data collection tool in this research is a standard questionnaire. In this way, to measure the variable of niche marketing, the standard questionnaire of Dalgic (2017), to measure the variable of customer intimacy, the standard questionnaire of Mohaghegh Montazeri et al(2021), and to measure the variable of sales performance, the standard questionnaire of Yazdan and Khorsandi (2020) was used. The results showed that niche marketing affects sales performance and its dimensions, that is; Acceptance by customers, customer loyalty, optimization of sales territory and market share have a positive and significant effect on industrial companies in Arak city. Also, the mediating role of customer intimacy in the influence of niche marketing on sales performance has been confirmed.

Nowadays, in order to achieve competitive advantages in the market, it is essential to design the supply chain network. Optimizing this network leads to efficient and effective management of the entire supply chain operation. In this article, a closed loop supply chain is designed, which is examined as multi-objective, multi-level and single product with product returns. The main goals of this issue are to minimize costs, increase profit from recycled products, increase cost savings from recycling and environmental effects. On the other hand, due to the fact that in the real world, the data related to the effective indicators in the problems are not available definitively, so it will be more appropriate to use the non-deterministic approach. In this study, the demand and capacity of the non-deterministic supplier and the approach used to solve the TH approach multi-objective model were solved and investigated using GAMS software. By increasing the size of the problem, it is impossible to solve the model with the mentioned method, so the proposed problem was solved using MOPSO and NSGA-II algorithms and the performance results of both algorithms were compared. The results show that the answers produced by the NSGA-II algorithm are of higher quality.

Employees should always be justified in terms of the vision and value of the organization as well as customers outside the organization. Internal marketing seeks to train employees in the role of the organization's customer and is influenced by management styles. The main purpose of this study is to investigate the effect of patriarchal leadership style on internal marketing with respect to the mediating role of employees' emotional well-being.

The method of the present study is based on the applied purpose and the nature of the descriptive-correlation method. It is also a survey in terms of data collection. The statistical population of this study includes the employees of the Social Security Organization of the Armed Forces in Tehran, whose number is 146 people. The data collection tool is a standard questionnaire whose validity has been verified using the opinion of experts and its reliability has been verified using Cronbach's alpha coefficient. Data analysis tool is also modeling structural equations.

The results show that patriarchal leadership has a positive and significant effect on internal marketing and employees' emotional well-being. Employees' emotional well-being also has a positive and significant effect on internal marketing. Also, the dimensions of patriarchal leadership (authoritarian leadership with impact factor (0.73), benevolent leadership with impact factor (0.84), moral leadership with impact factor (0.77)) have a significant impact on internal marketing.

Patriarchal leadership mediates the emotional well-being of employees on internal marketing has a positive and significant effect. Managers of the Armed Forces Social Security Organization can influence the emotional well-being of employees and internal marketing by applying a patriarchal leadership style.

The purpose of this research is to investigate the impact of employees' destructive behavior on customers' deviant behavior. This research is applied in terms of purpose and descriptive-survey in terms of nature of the method. The statistical population of the research includes the customers of National Bank branches in Ilam, according to Morgan's table, 384 people were selected for the research sample. The data collection tool in this research is a standard questionnaire whose validity has been confirmed by expert professors and its reliability using Cronbach's alpha coefficient. Lisrel software was used for data analysis. The results show that the destructive behavior of employees has a positive and significant effect on the deviant behavior of customers in the branches of National Bank of Ilam. Also, the dimensions of employees' destructive behavior are: violation of laws, corruption of employees, lying to customers, retaliatory behaviors and aggression at work also have a positive and significant effect on customers' deviant attitudes in branches of National Bank of Ilam.

Nowadays, due to increasing global relationships and cultural diversity, the marketing and culture debate are intertwined, and marketing messages never reach individual consumers without cultural intervention. The main purpose of this study is to investigate the effect of cultural marketing on customer performance in handicrafts of Ilam province. The present research based on the purpose is applied and in terms of research method is descriptive-survey, which is considered as a correlation in terms of relationship between variables and is based on structural equations. The statistical population also includes buyers of handicrafts in Ilam province that 384 people were selected by using simple random sampling method. Data collection tool is a standard questionnaire. The Syon Standard Questionnaire (2017) was used to measure the cultural marketing variable and the Dolani Standard Questionnaire (2017) was used to measure the customer performance variable. LISREL software was used to analyze the data. The results showed that cultural marketing has a positive and significant effect on customer performance in handicrafts of Ilam province. Also, cultural marketing has a positive and significant effect on customer satisfaction, customer loyalty and citizenship behavior in handicrafts of Ilam province.

The aim of the current research is to "identify and rank the factors affecting customers' anger towards banks". The research method used is the mixed research method. The current research is an exploratory research (qualitative-quantitative) and it is practical from the point of view of the goal. Delphi technique has been used to extract the conceptual model of the research in the qualitative part. The statistical population in this section was 12 experts (university professors and bank specialist managers) in Ilam city. After going through two stages, seven criteria were extracted as influencing factors on customer anger. In the quantitative part, for the ranking of Bank Melli branches based on the criteria derived from the Delphi technique, the Aras Gray technique and the opinions of three experts have been used. The results show that Bank Melli Central branch has the most signs of customer anger and branch number 7 has the least customer anger. Considering that the biggest cause of customer anger is the inappropriate quality of the result, improvement in this field can significantly reduce customer anger.

An international ecosystem of marketing is a network of different actors whose success and survival depend on each other. This concept implies that organizations should not be considered as separate actors but as part of an ecosystem. The main objective of the current research is to design an international marketing ecosystem for small and medium-sized enterprises(SMEs). In fact, this study was designed to identify the main actors of the international marketing ecosystem for small and medium-sized enterprises. The methodology used in this research is a combination of qualitative and quantitative methods. The statistical population of this study is Tehran's small and medium-sized enterprises which have an experience in international markets. The statistical sample of this research is also experts and professors who are familiar with the topic of this research and managers with experince of small and medium-sized companies which were identified through  snowball sampling technique. In the qualitative phase, the grounded theory method has been used. A total of 126 codes were identified in the form of sentences, pseudo-sentences, and words. The afforementioned codes are categorized into 24 concepts and 7 categories that include the following seven categories as major players in the international marketing ecosystem for small and medium enterprises: government, capital, market, nongovernmental organizations, infrastructures, culture, and educational institutions. In the quantitative part, for the confirmation of identified elements in the territory of the international marketing ecosystem, a researcher-made questionnaire, which was the result of the output of the qualitative research section, was distributed to 130 managers of the small and medium-sized enterprises in Tehran. Finally, the identified elements in the form of an international marketing ecosystem were designed by using expertise opinions.

An international ecosystem of marketing is a network of different actors whose success and survival depend on each other. This concept implies that organizations should not be considered as separate actors but as part of an ecosystem. The main objective of the current research is to design an international marketing ecosystem for small and medium-sized enterprises (SMEs). In fact, this study was designed to identify the main actors of the international marketing ecosystem for small and medium-sized enterprises. The methodology used in this research is a combination of qualitative and quantitative methods. The statistical population of this study is Tehran's small and medium-sized enterprises which have an experience in international markets. The statistical sample of this research is also experts and professors who are familiar with the topic of this research and managers with experince of small and medium-sized companies which were identified through snowball sampling technique. In the qualitative phase, the grounded theory method has been used. A total of 126 codes were identified in the form of sentences, pseudo-sentences, and words. The afforementioned codes are categorized into 24 concepts and 7 categories that include the following seven categories as major players in the international marketing ecosystem for small and medium enterprises: government, capital, market, nongovernmental organizations, infrastructures, culture, and educational institutions. In the quantitative part, for the confirmation of identified elements in the territory of the international marketing ecosystem, a researcher-made questionnaire, which was the result of the output of the qualitative research section, was distributed to 130 managers of the small and medium-sized enterprises in Tehran. Finally, the identified elements in the form of an international marketing ecosystem were designed by using expertise opinions.

Relationship marketing to create, develop and maintain long-term relationships with customers. Relationship marketing theory confirms the commitment of the impact of trust and commitment, in turn, will be determined by behavior. This marketing is different with Marketing Trading. The aim of this research is presenting an interactive relationship marketing model for charities and reaction of donors. This research is implacable and descriptive survey. Statistical society includes Imam Khomeini relief Committee of Ilam, according to the unlimited society, the sample size is 384. Sampling method is available sample. Data was gathered through questionnaire and its reliability and validity was confirmed. Data was analyzed by PLS. results show relationship marketing has positive and meaningful impact on donors' trust and commitment, donors' trust has positive and meaningful impact on on their commitment and donors' commitment has positive and meaningful impact on WOM and donation. Also religious beliefs have a moderating role on relation between donors' commitment and donation.

Cultural entrepreneurship is one of the dimensions of economic development. Focusing on it is one of the factors behind the progress and success of the developed countries. This has led to more attention in this category in Iran. More recently it has become one of the main sources of income for artists in the field of art and culture. The current research aims to identify and categorize the entrepreneurial mindset of cultural entrepreneurship in Ilam province. The theoretical framework of this research is a kind of interpretive-positivist paradigm. The research method in terms of purpose is an applied, exploratory, and using Q method. In this regard, first, using theoretical literature and conducting semi-structured interviews with 12 cultural experts in the field of cultural entrepreneurship selected as snowball sampling, 110 effective factors in cultural entrepreneurship were identified. Of these factors, 43 factors were selected as the sample of the research. Then, eight of the professors and experts in the field of cultural entrepreneurship were selected purposefully And their mentality after rating Q cards was identified using exploratory factor analysis in SPSS software. The results showed that eight subjects had a total of three mental patterns on cultural entrepreneurship: cultural innovation, cultural marketing and cultural affairs. These patterns account for 63.810% of total variance. The first mental pattern is 29.480 percent, the second mental pattern is 19.291 percent, and the third subjective pattern is 15.039 percent of the total variance.

Packing as one of the essential parts of the product plays a vital role in creating a sustainable competitive advantage. Packing as a silent vendor plays an important role in marketing, and it's the last link in the company with consumers, and perhaps the only representative of the company that remains in the workplace and customer’ lives long after the purchase. The purpose of this study was to investigate the effect of packaging elements on forced parent purchases. The survey method in this applied research is descriptive-survey. The statistical population of this study is parents who have children aged 5 to 10 years and who live in Ilam city. Considering that the exact information was not available from the statistical society, the society was considered unlimited. Using the unlimited population size formula, 384 people were selected using a targeted and accessible sampling. The data gathering tool was standard questionnaire and the Liszler software was used to analyze the information. The results showed that the packaging color had an effect of 0.87, packaging images had an effect of 0.82 and the brand logo had an effect of 0.79, on the parental purchase. Among all the cases, the packaging
color has had the greatest impact on the purchase of parents, because the use of happy and different colors causes children to be absorbed, and the packaging color is the first thing that children perceive in product packaging.

The purpose of this study was to study the impact of strategic innovation on the Customer’s Willingness to Buying Through the moderator role of innovation capabilities. The research method is descriptive correlational. The statistical population of the research was all employees and customers of the Maskan bank of Ilam city, whose number in year 2017 was 90 and unlimited. Also The sample size was 73 and 384, which was used to obtain of them a stratified random sampling and Morgan table. To assess validity, content validity was used which was approved by 8 professors in the field of management. Cronbach's alpha coefficient was used to investigate the reliability of the research, The alpha coefficient for all variables and dimensions was higher than 0.9 which indicates a high reliability of the questionnaires. Data were analyzed using descriptive and inferential statistics using pls and spss software. In order to test the hypotheses, partial Least squares analysis was used, That Confirmatory factor analysis was performed on questionnaires and all questions had a factor load above 0.5 and significant values higher than 1.96. In the end, according to the statistical results, all the assumptions were confirmed, meaning that strategic innovation and its indicators on the on Customer’s Willingness to Buying, Through the moderator role of innovation capabilities had a significant effect.

Given that the software capital are unknown and covered, organizational are not aware of the value of software capital as compared with hard capital. The aim of this paper was to examine the effect of human resource management practices on the organization software capital. Therefore the purpose of this study was the promotion of software capital in social security organization in Ilam city and consequently the promotion of its performance so, the effect of human resource management activities on the software capitals of organization and organizational levels capabilities is also consider as mediation variable in relation with human resource management activities and organizational Software capitals are investigated. The research method was correlational descriptive survey based on structural equations. The statistical population included all the managers and employees in social security organization in Ilam, whit added to 400 people, using Morgan’s table 196 people were selected as the sample size. The sampling method was random sampling. To gather the data a questionnaire was used. The result indicated that the human resource management activities have an effect on software capitals and the organizational levels capabilities; furthermore the capabilities of organizational levels can have effect on software capitals and play medical between human research management activities and software capitals.

The main purpose of the present research is to investigate the role of human resources management functions on the international marketing ecosystem for small and medium enterprises. This research is applied in terms of purpose and in terms of the nature of the descriptive-survey method. The statistical population of the study is managers of small and medium-sized companies in Tehran who have experience in international markets. To determine the sample size, 181 managers of these companies were selected using the Morgan table. Sampling method was also stratified random sampling. The data gathering tool was a questionnaire. For localization and assessment of validity, they were provided by a number of management experts and marketing staff. The reliability of questionnaires was also used by Cronbach's alpha coefficient. To study the hypothesis of the research, structural equations were also used using Lisrel software. The results show that HRM functions have a positive and significant impact on the international marketing ecosystem for small and medium enterprises.

This study examines the mentality and ideas of entrepreneurs to the issue of international marketing ecosystem. This study is a mixed method exploratory research that has been conducted using Q methodology. The participants of this research include: 8 professors who were already familiar with the research topic as well as directors and managers of small and medium companies in Tehran who have enough experience in international markets. The discourse of the present study were collected from various resources and then were evaluated. From among 74 Q-phrases, only 43 were selected as the sample for the present study. After collecting data from sorted Q-phrases, the data were analyzed using Q-factor analysis. Distribution analysis showed that there could be two distinct paradigms of research among the participants about the scope of international marketing ecosystem elements that will encompass about 68/388 percent of the total variance explained. These two mental paradigms are "state and the culture" and "capital and infrastructure", respectively. The importance and prioritization factors were identified based on the mental models. Finally, the strategies for the use of these agents were proved to be effective on the success of entrepreneurial companies.

The aim of this research is investigating the relationship between relational marketing of charities with tendency toward donations from donors by the mediating role of local cultural identity in Ilam. The research method is descriptive and correlational- Structural Equation Modeling. The population consisted of all donations in Ilam city, that by using Stratified sampling method 384 persons were selected for the sample. Data accumulation instrument is a questionnaire whose validity and reliability were confirmed by experts. Finally, the data sets were analyzed by using visual Pls software. The results of the research show a positive and significant relationship between relational marketing of charities with tendency toward donations from donors. Also, The local cultural identity has moderator role on the relationship between marketing of charities and tendency toward donations from donors.

Considering the spread of the immoral phenomenon of staff hypocrisy in governmental organizations, this study investigated the role of Effective performance appraisal system in the outbreak of this phenomenon in Ilam Petrochemical Company. The study is an applied research considering its object and is a survey - descriptive research considering its data gathering method. For analyzing, the Correlation and Structural Equations Modeling (SEM) were used. The research statistics population consisted of all personnel of Ilam Petrochemical Company who were six hundred persons. According to the Morgan Table, Two hundred and forty-three persons were determined as the sample. The sampling method was random sampling and Data were gathered by questionnaire. The results showed that the Effective performance appraisal system has a direct and negative impact on hypocrisy, In fact, the more effective appraisal system Hypocrisy in the organization becomes less and organizational climate, Cooperative climate or Innovative climate, moderates this effect also.This means that Cooperative climate and Innovative climate has positive impact on the relationship between the performance appraisal systems. In this way increasing the impact of performance appraisal system on the corporate hypocrisy and thus causing a further reduction is hypocrisy.

The main aim of this research is to study the effect of propaganda on enemy recognition across citizens in the city of Tehran. The methodology in this research is applied in terms of objective, descriptive-correlational in terms of type and based on structural equations as well, and survey-based (field) in terms of information collection. The statistical population in the present research comprise the Citizens in the city of Tehran Where a number of 384 people were selected using Cochrane formula On the basis of cluster sampling methodology. Standard questionnaire constitutes a tool for collecting information whose validity and reliability were supported by elite experts using Cronbach alpha coefficient. Structural equations were used using LISREL software to analyze the data gathered. The results showed that environmental propaganda, media propaganda and viral propaganda will be having a meaningful effect on enemy recognition among the citizens in the city of Tehran. Also environmental propaganda with effect coefficient (82%) Will have the most effect on enemy recognition.

Using marketing principles, concepts and tools in political activities and competitions is one of the exciting new functions of marketing. The aim of this study is to investigate the effect of integrated political marketing communications in the context of social media on the selection of candidates in the tenth election of parliament. The population of this study includes voters of the tenth election of Parliament in the cities of Shiraz, Semnan and Ilam. Research methodology, in terms of purpose, is applied, and the method of data collection is descriptive. It is a co-relational study based on structural equations. According to the infinity of the population, 384 persons were selected for sampling. Sampling method is accidental. The data collection tool is a standard questionnaire. Making the questionnaire indigenous and investigating its validity, the researchers have used the views of the academic experts and for its reliability, combination reliability is used. To analyze the data structured equation, LISREL software is used. The results showed that integrated political marketing communications and social media have a positive and significant impact on the selection of candidates. Moreover, dimensions of integrated Political marketing communications (including political advertising, political sales promotion, political PR and direct political marketing) have a significant positive impact on candidate selection.

The purpose of this study is to identify and categorize the mentality of entrepreneurs towards entrepreneurial marketing. Q-methodology has been applied as a mixed method in this study. The participants (n=8) were top entrepreneurs of Semnan who were familiar with the topic. Given the appraisal and summarization of concourse, 96 short statements were selected as Q-phrases, and after a survey of experts, 43 Q-samples were chosen. Afterwards, the information was analyzed using factor analysis. Distribution analysis showed that 2 distinct subjective perspectives in entrepreneurial marketing in small & medium sized enterprises were identified by participants which explained 67.491 percent of total variance. These 2 subjective perspectives were called as "Marketing Capabilities" and "Communications". The importance and priority of the identified factors were determined based on subjective perspectives. Finally, guidelines for the use of these factors have been suggested to be effective in entrepreneurial companie's success.