فهرست مطالب ziba kazemian

Semiotics has a prominent effect in analyzing the unaddressed dimensions of texts. In this system, codes are of particular importance. In this regard, Roland Barthes's views are more credible. He divides codes into five types: proairetic, hermeneutic, symbolic, semantic, and cultural. This categorization allows for a solid analysis of the underlying and secondary layers of the text. In the present article, using Barthes's sign theory, the story of Prophet Adam in the Qur’an was examined and analyzed by looking at the views of Shiite exegetes to reveal the secondary intentions of retelling this religious narration and the direct effect of the narration in reproducing different meanings. The results show that the reflection of cultural codes in the relevant ayahs indicates the widespread expression of religious ideology and intertextuality to advance the narratives. Hermeneutic codes have been effective in discovering the ambiguous dimensions of narrative for angels (at the first level) and for the audiences (at the secondary level). Dualistic confrontations in symbolic codes have focused on the constant confrontation of good and evil. The analysis of the semantic codes in the ayahs shows that the narrator, using religious words and phrases, has described his preferred signification system and has introduced the characters of the narrative with the aim of strengthening the audience's range of insights. Also, proairetic codes have been desirably effective in representing the quality of the epistemological developments of Adam (UHBP) and Eve.

This applied research article shows that advertising and promotional media influence effective teaching practices on enjoins what is right and what is forbidden. It was found that Television is the most influential media on the teaching practices. Also among the channels, channel four has been at the front. Also impact of promotional appeal on the effectiveness of advertising was proven that Q&A method has significantly higher effectiveness in comparison with the lecture method. In comparing two provinces of Gilan and Khorasan Razavi, the latter was found to be at a higher level of education effective practices. This article reviews new strategies in advertising and utilization of them in the training of religious teachings is discussed.