فهرست مطالب zohreh rahdar

The present study was designed and implemented with the aim of investigating and analyzing the role of radio in the cultural development of Tehrani citizens. This research is of mixed type (qualitative-quantitative) and this article focuses on the quantitative part of the research. In the statistical analysis section, the opinions of 384 Tehrani citizens over 18 years of age were used. The measurement tool in the research was a researcher-made questionnaire, whose validity was confirmed using face validity and reliability using Cronbach's alpha coefficient. In this research, 9 indicators were extracted through the qualitative method, which are: attitude, tendency, and character, and cultural consumption, personal security of citizens, product, communication, achievement and human power. AHP technique was used to analyze and rank the identified factors. The results showed: the priority of responsibility and accountability over work conscience and social discipline, the priority of family orientation over religious ethics, were the most important duties of the studied sample in making radio programs for an effective role in cultural development. In the event that self-reliance is based on family orientation, multiplicity of provincial and extra-provincial programs over making programs in different languages, and national pride and patriotism over justice and right-seeking, in making television programs, it has had a lower priority from the eyes of the studied citizens.

The aim of this study was to identify the role of television programs in the cultural development of Tehran citizens. This research is of applied type as well as mixed (qualitative-quantitative). The statistical population of the study consisted of 30 elites in the field of media and culture who were selected using snowball sampling. Also, in the statistical surveys section, the opinions of 384 Tehran citizens over 18 years of age were used. A researcher-made questionnaire was used to collect information, the validity of which was confirmed by face validity and its reliability was confirmed by using Cronbach's alpha coefficient. In this research, 9 indicators were extracted through qualitative methods, which are: attitude, orientation, character, cultural consumption, personal security of citizens, product, communication, achievement and manpower. AHP technique was used to analyze and rank the identified factors. Based on the results, in making TV programs to promote cultural development, the most influential sources, cultural activities and products in the second priority, attitude in the third priority, communication tools in the fourth priority, human resources promotion in the fifth priority and trends in the last priority they got.

The current research was carried out with the aim of identifying the role of radio programs in the cultural development of Tehrani citizens. This research is of applied and mixed type (qualitative-quantitative) and in the current research, its qualitative part is considered. The statistical population of the research in the qualitative part was made up of 30 elites in the field of media and culture who were selected using targeted sampling. In this research, 9 indicators were extracted through the qualitative method, which are: attitude, tendency, and character, and cultural consumption, personal security of citizens, product, communication, achievement and human power. AHP technique was used to analyze and rank the identified factors. Based on the results, in making radio programs; in the attitudes section, mutual trust has been given the highest priority. In the trends section, the highest priority was the ethics of the national race (patriotism and nationalism), in the morals section, and in making radio programs, responsibility and accountability, and in the cultural consumption section, digital culture was given priority. In the products sector, priority was given to visual and audio products, and in the personal security sector, priority was given to legal justice, and in the communication sector, priority was given to the number of networks. In the achievement section, increasing media literacy has been given the highest priority, and in the human resource improvement section, priority has been given to training and attracting artists.