جستجوی مقالات مرتبط با کلیدواژه "اقناع" در نشریات گروه "علوم انسانی"

One of the models that can take cognitive psychology knowledge out of the explanatory limitations of the cognitive process is the emotion element. The issue of the present research is to prove the relationship between the emotional factor and the formation of knowledge, and this assessment will be clarified by the explanation that will be made of the relationship between the emotion element and the audience's persuasion and its six-component process. The use of the emotional factor and how it affects the audience can be extracted from Razavi's teachings and it can be considered an efficient model in the development of cognitive psychology. In this research, it will be proven that the four cognitive-persuasive formats of "dynamic listening to the audience's words", "stimulating emotions", "ignoring" and "special attention" with a stimulating factor such as the emotion element provide the basis for the six-component process of persuasion, and the audience will progress from the stage of awareness to action depending on their readiness. The present research aims to present this issue in a descriptive and analytical manner, considering the function of the emotion element in conveying knowledge and intellectual persuasion of the audience, by referring to Razavi's (AS) words and character.

The converging and diverging duality of "legitimacy" and "acceptance of the social context" establishes the judicial and legal obligation or at least the moral obligation based on internal persuasion. In fact, acting on the basis of valid reasons is something differing from external coercion or fear of legal punishments and social pressure in the implementation of governance programs and approaches, and in the meantime, it states a right for the citizens and a duty for the government. This descriptive-analytical writing based on library studies, proceeds to establish the foundations and evidences of the right to persuasion in public law, as the sovereign right and introduction (suspended against) the formation of duties in relation to the government and citizens (including in the field of legislation and Qada). This right is a superior concept than the right to access information, and as a consequentialist right, it can base the binding of laws and judicial rulings on something dissimilar to force, based on soft power; As the require of persuasion, in the application of interpretation principles such as innocence and companionship in the domain of governance (as opposed to the individual and religious domain), as a limiting principle, it regulates the rank and scope of the application of verbal and practical principles. In addition, the right to persuasion can show the objective effectiveness of the government at the threshold of public opinion.

The goal of prophetic revelation is to guide people towards perfection and true happiness. Prophets and saints of religion have fulfilled the task of guiding people by communicating revealed knowledge through language, that is, the means of realizing speech and communication between minds. The use of language and the construction of words, no matter how much precision, elegance and capacity the message conveys, the main meaning and purpose of the message will be better and more accurately available to the audience. This has crystallized in the relationship between the infallible saints of the religion, including Imam Reza (a.s.), with their contemporaries, and it has been a way to promote the status of the infallible and prepare for their acceptance of the status of the infallible. The present article, with a descriptive and analytical method, has tried to extract and present examples of the techniques used in the words of that honorable Imam in order to accept the authority of that Imam by the currents, thoughts and people of his lifetime. Techniques whose role and influence are considered more obvious and serious today with the development of cognitive sciences, including cognitive linguistics.

This research has been compiled with the aim of designing a model of public persuasion in good urban governance in Khorasan-Razavi executive bodies. The research method is of a mixed type, which in the qualitative part is based on data theorizing and in the quantitative part, it is a survey with the approach of structural equations. The sampling method in the qualitative part is purposeful and snowball type, the number of participants is 12 people. The statistical population in the quantitative stage is all the managers of executive bodies of Razavi Khorasan in the 2021, whose number is 8936 people. The research method in the quantitative part is a survey with the approach of structural equations and the researcher-made questionnaire tool. The sampling method in the quantitative stage is stratified random sampling proportional to the volume of 368 people. Data analysis in the qualitative part is through coding using MaxQDA software. The findings of the research have shown that factors such as social capital and governance of issues cause public persuasion to form and lead to consequences such as improved performance in the form of sustainable human development and improved problem-solving. The context of these strategies are supportive and cultural policies. In the meantime, one should not ignore the intervenors, such as environmental barriers and communication barriers.

Suasio est finis scientiae communicationis, et Qur'an est optimus communicationis existendi. Ultimus finis persuasionis est ut actio per visum et inclinationem perficiat. Praecipua nvestigatio ventura huius condicionis est exponere nuntium religionis auditores.narrationem et intellectualem sustentationem habet et latissimum eius applicationem Ab abusu discretionis, quae est negatio tollendae poenae discretionis cohibitionis in modo adimplendi officium religiosi. Investigatio ventura huic quaestioni respondere studet per informationem collectionem bibliothecae et methodum analyticam describit, quaenam est notio et applicatio regulae recusationis abusus discretionis in persuasione religiosa? Regula recusationis adhibetur in theoria ac principiis iurisprudentiae persuasione religiosa? Regula recusationis adhibetur inet iurisprudentiae et narrationem et intellectualem sustentationem habet et latissimum eius applicationem. In eventu religiosae persuasionis, Sancti narrationem et intellectualem sustentationem habet et latissimum eius applicationemQuran emphasi, applicatio huius regulae in duas provincias, singularem et gubernationem dividi potest, et quaestiones quales anasat in singulis dominiis hac regula fundari possunt. circulus anasat a silentio ad audiendum explicabitur.

The present study tries to analyze the widespread conceptual metaphors in the Hijab discourse within a cognitive linguistics approach and based on conceptual metaphor theory (Lakoff & Johnson, 1980) and critical metaphor analysis (Charteris-Black, 2004). In this descriptive-analytical research, the data consists of metaphorical expressions related to the topic of Hijab, which were extracted from domestic media texts, including news agencies of Fars, Mashreq-News, Mehr, Tasnim, Young Journalists Club, as well as Khabaronline website. Data extraction was done using keyword search method over a 1-year period from June 2022 to May 2023. The results of the study show that the conceptual domain of WAR is the most important source domain in conceptualization of Hijab, which includes several conceptual metaphors such as “Hijab is the front line”, “Hijab is a weapon” and “Hijab is a stronghold”, which can be classified under the conceptual key “Hijab is a battlefield”. In addition to WAR, domains of PROTECTION, BUILDING and MARKET are used to conceptualize hijab. On the other hand, the concept of Bi-Hijabi are expressed by metaphors based on the domains of WAR, DISEASE, PLANTS, FIRE and MARKET. The argumentative and emotional functions of these metaphors enables the producers of Hijab discourse to effectively convey and promote their ideological attitudes and beliefs.

This study is based on Van Leeuwen’s theory of legitimacy to show how proverbs can legitimize or derive legitimacy from a discourse. The research method is descriptive-analytical and is based on Leeuwen’s components such as authorization, moral evaluation, rationalization, and mythmaking. The statistical population is Twelve Thousand Persian Proverbs and Thirty Thousand Equivalents written by Ebrahim Shakurzadeh Bolouri. The sample size is three thousand Persian proverbs that have been selected from this book based on the systematic random sampling method. The results show that among the legitimation processes, the evaluation components have the highest range with a total of 380 proverbs. This seems to be due to the importance of evaluation as well as the human tendency to evaluate. The results also indicate that proverbs in discourse are used for various purposes such as persuading the audience and legitimizing or deriving legitimacy from a discourse.

One of the central components of the communication system in religious propagation, like all communication and media systems, is the "audience." Despite the gradual emergence of mass and social media and the diverse forms of modern communication, traditional propagation continues to maintain its place, credibility, and functionality in our religious society, influencing a significant portion of the general and specific audience. This historical communication system, with its unique sanctity and status, extensive penetration into Islamic and Shia communities, compatibility with the cultural and social requirements of traditional and religious societies, effectiveness in endurance of the religious and spiritual life of the community, and the endurance of religious culture, has not been adequately evaluated and validated in comparison to emerging methods of propagation communication. This paper aims to theoretically (not empirically) examine the traditional propagation system (pulpit and sermon) with a focus on the component of the "audience" and their constant and variable needs and expectations, inspired by existing studies, empirical evidence, and intuition. The research methodology in data collection was through documents and in analysis was interpretive and inferential. The primary question addressed in this paper pertains to the position and status of the "audience" in the communication cycle of religious propagation in contemporary Iranian religious society.

Narrative, as a source of soft power by creating recognition, vision and persuasion, has various functions at the level of every society, one of which is creating common social understanding to deal with threats and influence. In this regard, an attempt has been made to use documentary-library sources and descriptive-analytical method, while addressing the process of creating the image of the presence of America based on two narratives before and after 1342 in the eyes of the public opinion in Iran, the ability Let's examine the narratives in creating a unified understanding of the Iranian society about the behavior of this country and its impact on the social support or opposition to the American actions. Therefore, in response to the question, "What effect has the narrative created by America after 1342 had on public opinion and increasing the collective social power of the Iranian society to confront America's actions in Iran?" We are seeking to prove the hypothesis that creating a common social understanding of the interventionist face of America, creating a vision of creating national independence and determining the destiny of the society by the people themselves through a new narrative, from 1342 onwards, will lead to the formation of unity and increase The collective power of the society in repelling the threats and influence of the United States.

The significance of "persuasion" and "attitude change" in the media in the mental domain for influencing humans is highly discussed. However, from the perspective of the Quran, humans, as "living beings," have different dimensions based on their nature, which also have different capacities for influence. The aim of this research is to examine attitude change from this perspective in the Holland persuasion model and to investigate the six stages and elements of attitude change based on this.

In this study, the Holland persuasion model was first considered. The data was collected through a documentary-library method and then explained using logical analysis.

Based on the research findings, since the source of the message in Islam is God and the existential dimensions of humans based on nature consist of four layers (Sadr, Shoghaaf, Qalb, and Fowad), an attitude change that leads to behavior occurs in the third existential layer of humans with the two powers of reason (in the sense of limitation) and thinking (for inference and argumentation) and in the cycle of monotheistic knowledge, piety provides the basis for creating a criterion (the power to distinguish truth from falsehood) and establishes insight.

The six stages and elements of Holland in the areas of message source, message understanding, message recipient, content, and the way of attitude change are distorted from the perspective of the Holy Quran. This means that when the source of the message is God, attention and understanding of the message also involve the natural sphere of humans based on Quranic foundations, and the process of persuasion and attitude change is defined in this path.

Begging is a social trauma brought about by various factors such as unemployment, poverty, aging and disability, laziness, addiction, disease, and family issues. This research aims to analyze the representation and application of persuasion techniques in the requests of beggars on a critical discourse analysis. The data of the study consist of Salimi's (2018) corpus of dissertation based on 20 beggars in Birjand as well as the discourse of 15 other beggars observed and recorded in the city of Qaen by the reseacher. Then the corpus was analyzed for the use of requests and persuasion techniques in the discourse of beggars in intertextual relation with two other related discourses, namely the discourse of charity and the discourse of work in the research community. The results showed that knowing the pepole's religious belives, especially the importance of alms in preventing disasters and diseases as well as the cultural importance of work value, beggars use all kinds of persuasion techniques to provoke emotions and compassion in pepole. They use a verity of methods, honestly or dishonestly such as verbal techniques including prayer, poetry, oaths, curses, and storytelling that are rhythmically expressed in a sad and effective tone, or non-verbal techniques such as staging, miserable appearance, positioning (temporal and spatial) and effective use of body language to create sympathy in the audience.

Mawlana Jalaluddin Mohammad Balkhi, a famous poet and mystic of the 7th century, who is most famous for his mystical poetry; He also has prose works that have received little attention from researchers. Among his prose works are "Letters" which were written in different times and with specific purposes. On the other hand, as evidenced by his works - such as Majlis Sab'a - besides being a famous poet, Mawlavi was also an outstanding orator. The hypothesis of the upcoming essay is that Mawlavi's letters, which have a direct relationship with the audience of the letters; Influenced by Mawlavi's character - as an orator - it contains signs of rhetorical elements. Therefore, with the approach of rhetorical criticism, Mawlavi's family letters - as an example of his rhetorical letters - are analyzed based on the components of Aristotelian rhetoric in a descriptive, analytical, and statistical method. Questions of this research are: based on the components of Aristotelian rhetoric , What are characteristics of Mowlavi's family letters and according to this, which components did Mowlavi- Mawlavi- use more and why? The achievements of this research, in addition to confirming the hypothesis and new things about how Mawlana communicates with each family member; It is telling that all three components of the Aristotelian rhetoric theory are used in Mawlavi's family letters, the most part of which is dedicated to the pathos component, keeping in mind the appropriateness of the subject and the necessity of the words in order to impress and persuade the audience.

Public persuasion plays a pivotal role in fostering strong bonds and interactions between government officials and citizens, advocating shared values and objectives, and enhancing the quality of urban life. In light of this, the primary objective of this study is to formulate a model for public persuasion within the context of effective urban governance. In today's rapidly evolving world, characterized by the swift growth and development of cities, the importance of effective urban governance has become more pronounced. Public persuasion emerges as a potent tool within the realm of urban governance, prompting the need to design a comprehensive model for its application.
The research method is qualitative and is of Grounded Theory type hypothesised by Strauss and Corbin. The sampling method is purposeful and of Snowball type. A total of 17 individuals participated in the survey, including 10 general managers of the executive bodies in Khorasan-e- Razavi Province, and 7 university teachers. Data analysis was undertaken through open coding, axial coding and selective coding using MAXQDA platform.
The research findings encompass key causal conditions, a central category, strategies, consequences, contexts, and interveners. The research findings elucidate that specific conditions, notably social capital factors and governance concerns, provide the foundation for public persuasion. Importantly, these conditions significantly impact the selection of strategies, specifically those aligned with effective urban governance, including the use of efficient media and impactful communication. These strategies, in turn, yield tangible outcomes, such as the enhancement of performance in terms of sustainable human development and the improvement of problem-solving capacities. The context for the deployment of these strategies is shaped by supportive and cultural policies. However, it is imperative to acknowledge intervening factors such as environmental barriers and communication obstacles.
It is possible to convey effective and efficient messages to society through public persuasion in the context of urban governance. This approach fosters a better understanding of urban issues, empathy, positive interaction with citizens, and increased citizen participation in public matters. Based on the research findings, it can be concluded that effective public persuasion requires a thorough analysis of goals and target audiences. The intended objectives of persuasion, the overarching goals of urban governance, and societal needs should be carefully examined. Furthermore, the target audience should be thoroughly identified and analyzed to design appropriate persuasive content and tools. The use of credible evidence and statistics can enhance the credibility of public persuasion. Presenting information in an engaging and understandable manner can better inform the audience and encourage them to embrace the desired ideas. Additionally, the use of effectiveness indicators and signs can vividly demonstrate the outcomes and objectives of persuasion, thereby promoting transparency in the persuasion process. In conclusion, the research offers suggestions and solutions for its various components.

Various strategies such as legal, economic, political, cultural and even military strategy have been proposed to establish world peace. In this regard, from Abu Naṣr Muḥammad al-Farabi's works, an educational strategy can be extracted to establish world peace. In his view, teaching elites is carried out using argument and teaching common people uses ways such as rhetoric and poetry, and tactics such as persuasion and imagination. From al-Farabi's point of view, the concept of world peace is not the negative concepts of "non-war" or "non-violence"; Rather, it is a positive concept of "cooperation between virtuous nations to achieve happiness". Al-Farabi's educational strategy for world peace seeks to minimize differences between the simulation of facts in the utopia and to prepare the way for world peace in the utopia by reducing mental animosities.

One of the subjects of semantic science is the examination of sentences from the perspective of secondary uses. The language user sometimes uses these secondary purposes of words by using rhetorical tricks to penetrate the audience in order to achieve certain goals. In this essay, using the descriptive-analytical and statistical method, the letters of Rashid al-Din under the title “Savaneh Al-afkar-e Rashidi” are examined from this point of view. Therefore, the main question of this research is what rhetorical techniques Rashiduddin used to persuade the audience in order to achieve the main function of his letters, and which rhetorical techniques are the most used as stylistic indicators in Rashiduddin's letters, and its reason what could be?The obtained results indicate that Rashid al-Din used various persuasive processes to influence the audience and persuade him, and the most used rhetorical techniques that can be considered as his stylistic features based on the science of semantics; include: "respecting and honoring audience", "emphasizing words using synonyms" and "expressing feelings and emotions". The use of each of these rhetorical processes as Rashiduddin's most prominent persuasive tricks in his letters is, on the one hand, an emphasis on Rashiduddin's cultured personality, and on the other hand, it shows the choice of rhetorical methods in effective interpersonal communication, confirming his respect to the letter audience. At the same time, Rashiduddin brings the audience with his thoughts through the frequent use of "expression of feeling", he is placed in the horizontal axis with him, and he can align him with his opinion. Therefore, Rashiduddin can be seen as an orator who used various rhetorical persuasive methods to influence the audience and persuade him, which shows Rashiduddin's special persuasive communication ability and shows his oratorical knowledge, which has received less attention in literary research. Meanwhile, it was revealed that Rashiduddin used different persuasive methods according to the personality of each audience group.

The aim of this study was to investigate the effect of perceptual contrast on smoking attitudes by providing information about narcotics to individuals. A semi-experimental method was used with a pre-test-post-test design with a control group. 45 smokers and 45 non-smokers were purposefully selected as samples from male undergraduate and graduate students of Shahid Beheshti, Tehran and Allameh Tabatabai universities. The Implicit Association Test (IAT) and General Health Questionnaire (GHQ-28) were used. Participants were divided into two groups of smokers and non-smokers, based on the results of the smoking addiction questionnaire. Then, each group was randomly divided into three groups including text intervention, film intervention, and control. The participants in the experimental groups received information during three sessions, but the control group did not. Information was provided to the experimental groups in the form of text intervention (a printed text) and film intervention (a documentary film). At the first and end of the intervention, participants’ attitudes toward smoking were reassessed, and two weeks later, to follow up on results. Then, the obtained data were analyzed through Mixed Anova. The research findings showed that the presentation of information about drugs, by establishing perceptual contrast made attitudes toward smoking positive. The differences between smoking and non-smoking and the difference between experimental groups (film and booklet) was significant. The result was confirmation about the principle of perceptual contrast, that means providing information about drugs, according to the principle of perceptual contrast, creates a more positive attitude towards smoking. This change in attitude remained almost stable over time and was confirmed in both groups of smokers and non-smokers and in both groups of intervention with booklet and intervention with film. Attitude change is done because compared to the information that states the harms of drugs, the harms of smoking are less important, and therefore the person's attitude towards smoking becomes more positive.

Water is the most essential element of life, This matter has gained double importance due to the environmental crises created. we are witnessing the growing influence of media on the formation of society's culture. Therefore, it is useful to know the media and take advantage of its capacities to help with water crises. Therefore, the current research aims to find out the media strategies to persuade the audience to manage water consumption in Alborz province, The research is defined in two phases. In the first phase, 605 questionnaires were completed in Alborz province (Hashtgerd, Eshtehard, Karaj, Nazarabad) by survey method, which shows the attitude of the people of the province towards the water situation of the province. In the second phase of the research, using the results obtained from the first phase survey, 16 semi-structured interviews were conducted with media experts and producers, water managers, and media managers. After analyzing the qualitative content of these interviews, 42 strategies were extracted for persuading the media, which can be divided into two aspects: critical and demanding, and promotion in three axes: 1. Forecasting: organizational measures 2. Direction: Message Generation Approach 3: Retrospective: Methods and formats for generating and distributing categorized messages.

audience by qualitatively analyzing TV commercials and analyzing the content of in-depth interviews of advertising experts. Multi-method research method includes two methods of qualitative content analysis and in-depth interview. Business messages broadcast in 1998 and 1999 are statistical communities for qualitative analysis. The sample size was 106 teasers. The statistical community for in-depth interviews are business advertising experts. The number of interviews conducted is seven. The method of measurement was the analysis of teasers as available documentsAnd the technique of recording data is obtained from the text, images and sound of advertisements. The method of measurement in interviews is interview analysis and the technique of recording data was reverse questionnaire design. Sampling method in content analysis was random sampling and in-depth interview was snowball method. The results show that TV commercials use 50 general persuasive methods and 58 partial persuasive methods.

Advertising is an almost complex topic that has been continuously investigated from different angles. Successful advertising is based on principles such as advertising psychology and knowing the target market. In making a television commercial, special attention should be paid to various aspects of advertising in terms of psychology, sociology, and artistic and literary aspects of advertising, and television advertising should be done in the form of a broad advertising campaign to influence the audience. In this regard, persuasion seems to be the primary goal of any kind of communication, including human or media. To make television commercials a lot of money is spent and at the end the final result is measured by influencing some audiences’ feedback when this process reaches the highest level, it is said that persuasion is made. For a medium to have a deep impact on its audience, it must acquire lyrical techniques. Once the audience is convinced, their attitude and perspective usually changes and they imitate the lifestyle and behavior of the person who convinced them. Therefore, the central issue in this research is outlining the persuasion strategy of advertisements in the national media. That is, how to design or present the domestic product advertising strategy in the national media, relying on the most important persuasive features.

The research was conducted with a qualitative approach and in the method of grounded theory with 17 experts in the field of media, an in-depth and open interview. In the next three steps, coding, re-selection and selection of data, analysis and continuous comparison between them were done and finally, the desired pattern was extracted in the framework of a paradigm model.

The findings showed that to convince commercial advertisements with the approach of spreading national production, it is necessary to pay attention to the causal situations firs. The first category of the causal position was called aid to the domestic economy, which refers to things like promotion of domestic production, promotion of employment and non-dependence on foreign production. The second category was geographical requirements. As Iran is seeking to reduce reliance on oil and imports and promote production and exports, relying on the income of the single-product economy and crude oil export hampers achieving such goals. Active and dynamic economic development requires a strategic and principled program, based on popularizing the economy by giving more opportunities to private sector activists and eliminating obstacles and problems in this part. In such a way that the private sector is the engine and the main driver of economic and industrial growth by using its capital and the use and participation of non-governmental funds, the maximum use of human resources and the use of competent management, besides fulfilling its duties in the economic and industrial growth of the country, is able to achieve the development goals of the government. Therefore, the realization of these goals requires a national consensus and efficient organization. The present study is focused on the Islamic Republic of Iran Broadcasting as a media organization.

In this study, the paradigmatic framework of persuasion of commercial advertisements was prepared by the national production diffusion approach (a case study in the national media). The research framework including 10 main categories was presented, the main focus of which is persuading the national media regarding the dissemination of national production. This framework of causal conditions includes four categories of help to the domestic economy, geographical requirements, as well as national and organizational consensus. In addition, three strategies were chosen to achieve the goal of the research, which included economic efficiency, management strategies, and security.