اقناع

The aim of this research is to examine and analyze the factors that attract users to Instagram, relying on the cultivation theory. This study is interdisciplinary and addresses factors such as psychological-social motivations, the existing environment, user addiction to dopamine, and the function of this hormone in the brain. 

The research method is descriptive-analytical, with information collected through library research and compared with one another. 

The effective factors influencing Instagram include dopamine, the community of virtual democracy, and psychological-social factors examined within the context of the flood of information from social media, aligned with cultivation theory. 

Based on the conducted research, Instagram users, by eliminating certain features and constructing a new identity to gain approval from others, avoiding judgment, and distancing themselves from social isolation, as well as the effects of dopamine disorders released in the brain, face a large volume of information without control over its dissemination. This leads individuals to self-censorship and gradually perceive their original identity based on their virtual identity, believing everything they observe in this space.

The function of persuasion as a linguistic action is to change the audience's attitude and behavior or strengthen his beliefs. In general, persuasion is the basic and ultimate goal of all types of communication behaviors. This kind of persuasion is applied in the form of language tricks and the phenomenon of persuasion has an active presence in speech. The study of linguistic methods and tools involved in persuasion leads to the examination of the issue of power and how to dominate the mind, and this itself is the beginning of critical discourse analysis. Critical discourse analysis relies on methodological theories. The theory of LacLau and Mouffe has presented a systematic formulation in this field. Discourse is the result of the communication and interaction of the speakers in a social and cultural context. Legal discourse, due to the inherent nature of communication with the audience through "language", contains various methods of persuasion, which discourse analysis can discover many of them. The Dispute Resolution Council, as a legal-judicial institution, has created a special legal discourse by using various functions of language as the main tool. The main goal of the current research is to analyze the legal discourse of this council and examine the role of linguistic knowledge in its persuasion methods. In this research, the data has been collected by field method and direct observation, from 20 sessions of conciliation branches of the Dispute Resolution Council of Islamabad Gharb city. The data includes a total of 1,273 parts of speech, which formed the linguistic body of the research and were analyzed in a descriptive-analytical way, based on the theory of Laclau and Mouffe. The research question is, what are the findings of linguistics based on the theory of Laclau and Mouffe that can be effective in the process of persuading the parties to the dispute in the discourse of the members of the dispute resolution council? The result of the research shows that in order to convince the parties to the dispute, the linguistic tools of highlighting, the relationship between the signifier and the signified, backgrounding and hegemony, in descending order, have played an effective role in the discourse of the dispute resolution council members. In this discourse, the members of the council have used several effective words as persuasive elements by fixing the semantic system, each of which has specific meanings with specific signifiers

One of the models that can take cognitive psychology knowledge out of the explanatory limitations of the cognitive process is the emotion element. The issue of the present research is to prove the relationship between the emotional factor and the formation of knowledge, and this assessment will be clarified by the explanation that will be made of the relationship between the emotion element and the audience's persuasion and its six-component process. The use of the emotional factor and how it affects the audience can be extracted from Razavi's teachings and it can be considered an efficient model in the development of cognitive psychology. In this research, it will be proven that the four cognitive-persuasive formats of "dynamic listening to the audience's words", "stimulating emotions", "ignoring" and "special attention" with a stimulating factor such as the emotion element provide the basis for the six-component process of persuasion, and the audience will progress from the stage of awareness to action depending on their readiness. The present research aims to present this issue in a descriptive and analytical manner, considering the function of the emotion element in conveying knowledge and intellectual persuasion of the audience, by referring to Razavi's (AS) words and character.

The goal of prophetic revelation is to guide people towards perfection and true happiness. Prophets and saints of religion have fulfilled the task of guiding people by communicating revealed knowledge through language, that is, the means of realizing speech and communication between minds. The use of language and the construction of words, no matter how much precision, elegance and capacity the message conveys, the main meaning and purpose of the message will be better and more accurately available to the audience. This has crystallized in the relationship between the infallible saints of the religion, including Imam Reza (a.s.), with their contemporaries, and it has been a way to promote the status of the infallible and prepare for their acceptance of the status of the infallible. The present article, with a descriptive and analytical method, has tried to extract and present examples of the techniques used in the words of that honorable Imam in order to accept the authority of that Imam by the currents, thoughts and people of his lifetime. Techniques whose role and influence are considered more obvious and serious today with the development of cognitive sciences, including cognitive linguistics.

The converging and diverging duality of "legitimacy" and "acceptance of the social context" establishes the judicial and legal obligation or at least the moral obligation based on internal persuasion. In fact, acting on the basis of valid reasons is something differing from external coercion or fear of legal punishments and social pressure in the implementation of governance programs and approaches, and in the meantime, it states a right for the citizens and a duty for the government. This descriptive-analytical writing based on library studies, proceeds to establish the foundations and evidences of the right to persuasion in public law, as the sovereign right and introduction (suspended against) the formation of duties in relation to the government and citizens (including in the field of legislation and Qada). This right is a superior concept than the right to access information, and as a consequentialist right, it can base the binding of laws and judicial rulings on something dissimilar to force, based on soft power; As the require of persuasion, in the application of interpretation principles such as innocence and companionship in the domain of governance (as opposed to the individual and religious domain), as a limiting principle, it regulates the rank and scope of the application of verbal and practical principles. In addition, the right to persuasion can show the objective effectiveness of the government at the threshold of public opinion.

Persuasion, the objective of the science of communication and the Quran, is the noblest form of interaction. The ultimate goal of persuasion is to reach action through insight and inclination. The primary condition for religious persuasion is the audience's exposure to the religious message. One of the important fiqhi rules is the avoidance of the misuse of authority by the obligated person, which negates the removal of the punishability of voluntary prohibitions in the path of fulfilling a religious duty. This research, through library data collection and recruiting a descriptive-analytical method, seeks to answer the question: What is the conception and application of the rule of "avoidance of the misuse of authority by the obligated person" in religious persuasion? The rule of avoidance has applications in kalām (theology), usūl al-fiqh (principles of jurisprudence), and fiqh (Islamic jurisprudence), and has both textual (naqlī) and rational (aqlī) foundations, with a wide range of applications. In the issue of religious persuasion, with an emphasis on the Holy Quran, the application of this rule can be divided into two individual and social domains, where issues such as "attentiveness" (insāt) can be constitutive of this rule in the individual domain. Accordingly, the circle of "attentiveness" will be expanded from silence to active listening.

Instilling attitude has consistently been a focus of various scientific and philosophical schools of thought. Examining this concept within the context of contemporary Western persuasion studies, alongside tracing the implications of the process from perception to behavior in Ṣadrā's anthropology, highlights significant untapped potentials in these two domains. Using an "implication-analysis" method, this article seeks to answer the question: What implications can be derived from Ṣadrā's psychology regarding key aspects of attitude inquiry in persuasion studies.The hypothesis of this study posits that Ṣadrā's philosophy of the soul explains psychological states ontologically, making it impossible to equate the attitude and its components with the empirical findings of contemporary psychology on persuasion inquiry. Fundamental differences exist, stemming from the divergent ontological perceptions of scholars of the two fields about soul-mind and their methodological approaches. Nonetheless, similarities (such as the constituent components of attitude) can be identified between the two fields about attitude. The findings propose enriching implications from Ṣadrā’s psychology for interdisciplinary attitude studies, carrying innovative research proposals and theoretical frameworks for Islamic attitude studies.

Given the increasing importance and development of cognitive science and its impact and application in various disciplines, especially in the field of communication, this study was conducted to identify persuasive components based on cognitive science using the meta synthesis method. Among the 1425 articles, articles whose title was not related to research was eliminated, and the rest of the articles were evaluated by stricter criteria and then the content was evaluated. Works that did not meet the aim of the research were abandoned. Quantitative and qualitative analyzes were based on data extracted from remaining articles (111 articles). The findings showed that the main components of "attention, decision making, reasoning, emotions, and control" are the cognitive components of persuasion. These components indicate the importance of designing persuasive messages according to cognitive principles. The validity of this study has been confirmed by citing scientific sources and the use of valid data, and through experts’ reviewing, with the Kappa rate of 0.695, the reliability has also been confirmed. This study could deepen our understanding of the interaction and relationship between persuasion and cognitive processes and the foundation for the development of persuasive strategies based on scientific data, given its importance in various areas, including engineering and message construction, in the future.

This research has been compiled with the aim of designing a model of public persuasion in good urban governance in Khorasan-Razavi executive bodies. The research method is of a mixed type, which in the qualitative part is based on data theorizing and in the quantitative part, it is a survey with the approach of structural equations. The sampling method in the qualitative part is purposeful and snowball type, the number of participants is 12 people. The statistical population in the quantitative stage is all the managers of executive bodies of Razavi Khorasan in the 2021, whose number is 8936 people. The research method in the quantitative part is a survey with the approach of structural equations and the researcher-made questionnaire tool. The sampling method in the quantitative stage is stratified random sampling proportional to the volume of 368 people. Data analysis in the qualitative part is through coding using MaxQDA software. The findings of the research have shown that factors such as social capital and governance of issues cause public persuasion to form and lead to consequences such as improved performance in the form of sustainable human development and improved problem-solving. The context of these strategies are supportive and cultural policies. In the meantime, one should not ignore the intervenors, such as environmental barriers and communication barriers.

Suasio est finis scientiae communicationis, et Qur'an est optimus communicationis existendi. Ultimus finis persuasionis est ut actio per visum et inclinationem perficiat. Praecipua nvestigatio ventura huius condicionis est exponere nuntium religionis auditores.narrationem et intellectualem sustentationem habet et latissimum eius applicationem Ab abusu discretionis, quae est negatio tollendae poenae discretionis cohibitionis in modo adimplendi officium religiosi. Investigatio ventura huic quaestioni respondere studet per informationem collectionem bibliothecae et methodum analyticam describit, quaenam est notio et applicatio regulae recusationis abusus discretionis in persuasione religiosa? Regula recusationis adhibetur in theoria ac principiis iurisprudentiae persuasione religiosa? Regula recusationis adhibetur inet iurisprudentiae et narrationem et intellectualem sustentationem habet et latissimum eius applicationem. In eventu religiosae persuasionis, Sancti narrationem et intellectualem sustentationem habet et latissimum eius applicationemQuran emphasi, applicatio huius regulae in duas provincias, singularem et gubernationem dividi potest, et quaestiones quales anasat in singulis dominiis hac regula fundari possunt. circulus anasat a silentio ad audiendum explicabitur.

In the present study, we have used the "rhetorical analysis" and "media literacy" to study and analyze the audience’s critical reception of the political documentary film. Two documentary films “Iran and West”, which is the product of BBC channel and “Narrative of Kingdom Palace”, which is the product of the Islamic Republic of Iran television (IRIB), have been discussed and analyzed by deep interview method with 16 students in four categories: (1) honesty, (2) evidence and documents, (3) reliability and relevance, (4) motivational and feeling attractions.This research emphasizes on knowing more techniques of persuasion and influencing on audience.In respect to the third generation of the audience analysis (Alasuutari, 1999), the audience is seen as the general part of any media discourse, hence how the audience would perceive and resist against the message is analyzed more precisely.Among four disciplinary groups with 4 graduate students in the field of the communication science and media management, the political science, the history and cinema, two groups have been selected and interviewed deeply, while one group watched one film and the other group watched another film, as all groups are counted as the specialized samples. both as an example of the Get-depth interview are after watching the film.

The present study tries to analyze the widespread conceptual metaphors in the Hijab discourse within a cognitive linguistics approach and based on conceptual metaphor theory (Lakoff & Johnson, 1980) and critical metaphor analysis (Charteris-Black, 2004). In this descriptive-analytical research, the data consists of metaphorical expressions related to the topic of Hijab, which were extracted from domestic media texts, including news agencies of Fars, Mashreq-News, Mehr, Tasnim, Young Journalists Club, as well as Khabaronline website. Data extraction was done using keyword search method over a 1-year period from June 2022 to May 2023. The results of the study show that the conceptual domain of WAR is the most important source domain in conceptualization of Hijab, which includes several conceptual metaphors such as “Hijab is the front line”, “Hijab is a weapon” and “Hijab is a stronghold”, which can be classified under the conceptual key “Hijab is a battlefield”. In addition to WAR, domains of PROTECTION, BUILDING and MARKET are used to conceptualize hijab. On the other hand, the concept of Bi-Hijabi are expressed by metaphors based on the domains of WAR, DISEASE, PLANTS, FIRE and MARKET. The argumentative and emotional functions of these metaphors enables the producers of Hijab discourse to effectively convey and promote their ideological attitudes and beliefs.

This study is based on Van Leeuwen’s theory of legitimacy to show how proverbs can legitimize or derive legitimacy from a discourse. The research method is descriptive-analytical and is based on Leeuwen’s components such as authorization, moral evaluation, rationalization, and mythmaking. The statistical population is Twelve Thousand Persian Proverbs and Thirty Thousand Equivalents written by Ebrahim Shakurzadeh Bolouri. The sample size is three thousand Persian proverbs that have been selected from this book based on the systematic random sampling method. The results show that among the legitimation processes, the evaluation components have the highest range with a total of 380 proverbs. This seems to be due to the importance of evaluation as well as the human tendency to evaluate. The results also indicate that proverbs in discourse are used for various purposes such as persuading the audience and legitimizing or deriving legitimacy from a discourse.

One of the central components of the communication system in religious propagation, like all communication and media systems, is the "audience." Despite the gradual emergence of mass and social media and the diverse forms of modern communication, traditional propagation continues to maintain its place, credibility, and functionality in our religious society, influencing a significant portion of the general and specific audience. This historical communication system, with its unique sanctity and status, extensive penetration into Islamic and Shia communities, compatibility with the cultural and social requirements of traditional and religious societies, effectiveness in endurance of the religious and spiritual life of the community, and the endurance of religious culture, has not been adequately evaluated and validated in comparison to emerging methods of propagation communication. This paper aims to theoretically (not empirically) examine the traditional propagation system (pulpit and sermon) with a focus on the component of the "audience" and their constant and variable needs and expectations, inspired by existing studies, empirical evidence, and intuition. The research methodology in data collection was through documents and in analysis was interpretive and inferential. The primary question addressed in this paper pertains to the position and status of the "audience" in the communication cycle of religious propagation in contemporary Iranian religious society.

Narrative, as a source of soft power by creating recognition, vision and persuasion, has various functions at the level of every society, one of which is creating common social understanding to deal with threats and influence. In this regard, an attempt has been made to use documentary-library sources and descriptive-analytical method, while addressing the process of creating the image of the presence of America based on two narratives before and after 1342 in the eyes of the public opinion in Iran, the ability Let's examine the narratives in creating a unified understanding of the Iranian society about the behavior of this country and its impact on the social support or opposition to the American actions. Therefore, in response to the question, "What effect has the narrative created by America after 1342 had on public opinion and increasing the collective social power of the Iranian society to confront America's actions in Iran?" We are seeking to prove the hypothesis that creating a common social understanding of the interventionist face of America, creating a vision of creating national independence and determining the destiny of the society by the people themselves through a new narrative, from 1342 onwards, will lead to the formation of unity and increase The collective power of the society in repelling the threats and influence of the United States.

The significance of "persuasion" and "attitude change" in the media in the mental domain for influencing humans is highly discussed. However, from the perspective of the Quran, humans, as "living beings," have different dimensions based on their nature, which also have different capacities for influence. The aim of this research is to examine attitude change from this perspective in the Holland persuasion model and to investigate the six stages and elements of attitude change based on this.

In this study, the Holland persuasion model was first considered. The data was collected through a documentary-library method and then explained using logical analysis.

Based on the research findings, since the source of the message in Islam is God and the existential dimensions of humans based on nature consist of four layers (Sadr, Shoghaaf, Qalb, and Fowad), an attitude change that leads to behavior occurs in the third existential layer of humans with the two powers of reason (in the sense of limitation) and thinking (for inference and argumentation) and in the cycle of monotheistic knowledge, piety provides the basis for creating a criterion (the power to distinguish truth from falsehood) and establishes insight.

The six stages and elements of Holland in the areas of message source, message understanding, message recipient, content, and the way of attitude change are distorted from the perspective of the Holy Quran. This means that when the source of the message is God, attention and understanding of the message also involve the natural sphere of humans based on Quranic foundations, and the process of persuasion and attitude change is defined in this path.

Begging is a social trauma brought about by various factors such as unemployment, poverty, aging and disability, laziness, addiction, disease, and family issues. This research aims to analyze the representation and application of persuasion techniques in the requests of beggars on a critical discourse analysis. The data of the study consist of Salimi's (2018) corpus of dissertation based on 20 beggars in Birjand as well as the discourse of 15 other beggars observed and recorded in the city of Qaen by the reseacher. Then the corpus was analyzed for the use of requests and persuasion techniques in the discourse of beggars in intertextual relation with two other related discourses, namely the discourse of charity and the discourse of work in the research community. The results showed that knowing the pepole's religious belives, especially the importance of alms in preventing disasters and diseases as well as the cultural importance of work value, beggars use all kinds of persuasion techniques to provoke emotions and compassion in pepole. They use a verity of methods, honestly or dishonestly such as verbal techniques including prayer, poetry, oaths, curses, and storytelling that are rhythmically expressed in a sad and effective tone, or non-verbal techniques such as staging, miserable appearance, positioning (temporal and spatial) and effective use of body language to create sympathy in the audience.

Mawlana Jalaluddin Mohammad Balkhi, a famous poet and mystic of the 7th century, who is most famous for his mystical poetry; He also has prose works that have received little attention from researchers. Among his prose works are "Letters" which were written in different times and with specific purposes. On the other hand, as evidenced by his works - such as Majlis Sab'a - besides being a famous poet, Mawlavi was also an outstanding orator. The hypothesis of the upcoming essay is that Mawlavi's letters, which have a direct relationship with the audience of the letters; Influenced by Mawlavi's character - as an orator - it contains signs of rhetorical elements. Therefore, with the approach of rhetorical criticism, Mawlavi's family letters - as an example of his rhetorical letters - are analyzed based on the components of Aristotelian rhetoric in a descriptive, analytical, and statistical method. Questions of this research are: based on the components of Aristotelian rhetoric , What are characteristics of Mowlavi's family letters and according to this, which components did Mowlavi- Mawlavi- use more and why? The achievements of this research, in addition to confirming the hypothesis and new things about how Mawlana communicates with each family member; It is telling that all three components of the Aristotelian rhetoric theory are used in Mawlavi's family letters, the most part of which is dedicated to the pathos component, keeping in mind the appropriateness of the subject and the necessity of the words in order to impress and persuade the audience.