جستجوی مقالات مرتبط با کلیدواژه « توسعه گردشگری شهری » در نشریات گروه « علوم انسانی »

Today, the development of tourism in various destinations is considered important and has many positive effects. Therefore, the countries that benefit from potential abilities in this field, are continuously trying to allocate a suitable share of the tourism markets by branding. The purpose of the research was to explain the evaluation of internal marketing and environmental citizenship behavior on the development of urban tourism with the role of mediator of urban branding. The research method is practical in terms of purpose and descriptive of correlation type according to the method of data collection. The statistical population of the research includes the citizens of Tehran province in 2023, which were divided into north, south, west, east and center regions. Using Cochran's formula, 384 people were selected as a sample and 420 questionnaires were distributed and 403 questionnaires were collected. The reliability of the questionnaire was measured by calculating Cronbach's alpha coefficient, which was 0.804. Data were analyzed using structural equation modeling and Smart PLS software. The findings indicate that internal marketing, urban marketing, city image and environmental citizenship behavior have been effective on urban branding. Also, urban branding has a significant impact on the development of urban tourism. In this research, urban branding has the greatest impact on the development of urban tourism with a score of (8.931) and environmental citizenship behavior has had the least impact on urban branding with a score of (3.570).

Today, the tourism industry is considered as one of the most diverse and largest industries in the world, as it is the main source of foreign exchange income, creating social justice, employment, increasing welfare, cultural growth and a basis for the growth of the private sector and infrastructure development. Economists consider the tourism industry to be the third growing and dynamic economic phenomenon after the oil and automobile industry, Therefore, the development of tourism as a set of economic measures has a great effect on strengthening the foundations of societies, especially from an economic perspective. Today, the growth and promotion of tourism has been widely accepted and placed on the agenda of the government, especially in developing countries. Tourism development provides direct and indirect job opportunities and reduces the government budget deficit. At the same time, it increases the income from taxes for the implementation of economic activities. Tehran province, despite its very rich local, social, cultural, geographical and even economic capabilities, is neglected compared to many provinces of the country, especially the neighboring provinces, and has not been given the attention it should be. The field investigations and also the evidence show that, unfortunately, due to the lack of attention to the tourism industry in Tehran province, the per capita income of this province is almost insignificant. Also, due to the lack of proper management and planning of tourism in Tehran, Tehran is a destination for tourists, which does not bring any special tourism income for the province. This is despite the fact that if the government as well as the Tehran Governorate support tourism in Tehran province in a practical way and with all their power, many problems and problems and even social and economic problems such as unemployment will disappear due to this tourism in the province and Tehran feels a renewed spirit in its body.

The current research is applied based on its purpose and descriptive correlational according to its type, and based on the model, structural equation modeling method should be used. The statistical population of the research includes the citizens of Tehran province in 2023, which were divided into north, south, west, east and center regions. Using Cochran's formula, 384 people were selected as a sample and 415 questionnaires were distributed and 403 questionnaires were collected. The data collection method of this research was done in the library method and using books and articles, and a questionnaire was also used in the field method.

The demographic characteristics of the sample were reported. Also, Cronbach's alpha, composite reliability, average variance extracted (AVE), and coefficient of determination were used to measure the model, which are reported in table two.
The average values ​​of the extracted variance of all 7 model constructs are at the optimal level (more than 0.5). The amount of Cronbach's alpha and combined reliability for all the model structures is (more than 0.7), so the questionnaire has a good and acceptable reliability. The value of R2 for the endogenous constructs of the research confirms the appropriateness of the fit of the structural model. The results of the Q2 criterion for the endogenous structure indicate the appropriate predictive power of the model regarding the endogenous constructs of the research and indicate that the fitting model has appropriate and favorable predictive power. The final results of the confirmatory factor analysis are reported in Table 3. Factor loadings greater than 0.5 have good validity.
In graphs 1 and 2, factor loading values ​​and significant coefficients for the questions of each variable are given. In confirmatory factor analysis, the minimum value of acceptable factor loadings is 0.3, the average significance level is 0.4, and the values ​​above 0.5 indicate a high correlation level and strong significance between the factor and observed variables. In the significance coefficients (T values), considering that all the numbers on the paths are higher than 1.96, it indicates the significance of the paths, the appropriateness of the structural model and the confirmation of all research hypotheses. Since the three values ​​of 0.01, 0.25 and 0.36 are defined as weak, medium and strong values ​​for GOF and on the other hand, the coefficient is in a favorable situation (0.651), so the results show that that the fit of the model in the statistical population of the research is appropriate.

The purpose of this research is to explain the evaluation of internal marketing and environmental citizenship behavior on the development of urban tourism with the mediating role of urban branding. In this research, 5 hypotheses were tested and the results of the hypothesis analysis indicate that internal marketing, urban marketing, city image and environmental citizenship behavior have been effective on urban branding. Also, urban branding has a significant impact on the development of urban tourism. The t test for all hypotheses is greater than 1.96. Therefore, with 95% confidence, the relationship between the variables is significant.

Creativity and innovation are considered essential elements of the success of cities and part of Creative human capital. The city of Rasht has also been placed in the position of creative city due to its favorable geographical situation, numerous types of food, and various natural and historical attractions. In December 2014, it won the title of creative city of food and was nicknamed the city of foods. Therefore, the main goal of this research is to investigate the impact of the creative food city brand on the development of urban tourism. This research is descriptive - quantitative, and practical in nature. For data collection, 57 questionnaires have been completed by university professors and experts from the municipality, the city council, the Islamic Revolution Housing Foundation, and the Cultural Heritage Organization of Rasht. To analyze the data, the T-test, binomial test, Friedman, correlation, and regression were used in SPSS. The results showed that the participation index has the lowest average (2.04) among the indices. The level of people’s participation in urban plans and projects is at a low level, and the performance of urban management is also weak in this field. The highest average is related to the attractiveness index (3.03). The city of Rasht is in a favorable condition in terms of natural, historical, artistic, cultural and manufactured attractions. There is a relatively strong correlation between the indicators of the creative food city and the development of urban tourism. The index of financial support has the most impact, and the indicators of organizational structure, cultural opportunities and participation have the most negligible impact on the development of urban tourism.

Introduction Quality of life is a complex, multidimensional, and interdisciplinary concept that has been widely discussed in the 1960s by various disciplines of health sciences and social and economic sciences. Quality of life (QOL) refers to the public well-being of people and it is mainly understood through the concepts of objective and subjective well-being. Previous studies discussed the relationship between the quality of place and tourism in two aspects: scenes and amenities. First, the lifestyle carried by the scenes is the main attraction of cultural tourism. observers or observers are also known as tourists and tourists are immersed in their unique experience in the scene’s amenities like the quality of vision, theatre, parks, museums, restaurants, and shopping opportunities, which can be psychologically attractive to tourists, which is also due to the lifestyle offered by the amenities. By consuming facilities, people maintain a lifestyle that can reflect their identity. Tourists and long-term residents are known as welfare migrants with the motivation to consume welfare facilities. Cities full of amenities have become “cities of the festival “and “entertainment machines“. These cities not only absorb the creative class but also tourists. Therefore, it can be said that tourism is one of the parts that creates major economic, social, and cultural changes in the cities and nowadays is a dynamic economic industry, which plays a key role in improving the quality of life of citizens. The purpose of this study was to investigate the effects of the development of urban tourism on the quality of life of citizens in urban areas of Tabriz.Materials and MethodsThe present study is an applied research in terms of goal, descriptive - -correlation in terms of research method, and survey approach in terms of data collection. The statistical population of the study consisted of all urban areas of Tabriz metropolitan (1.773.033 people) which was determined as the sample size of 384 people based on Cochran’s formula. The method of distribution of the questionnaires was cluster random based on population density in each district. To collect data, two methods of library and documentary (questionnaire) were used. The measurement tool included two quality-of-life questionnaires by Weir and Sherbon (1992) with 25 items and urban tourism development developed by a Researcher with 15 items. It should be noted that the professors of the research confirmed the validity of the questionnaire. In this research, the reliability (determination of trust) of the questionnaire or its reliability by using Cronbach’s alpha was performed in the SPSS version 24. Cronbach’s alpha test of the quality-of-life questionnaire with 50 items was equal to (0.869) and Cronbach’s alpha test of the tourism development questionnaire with 23 items was obtained (0.876). This shows the reliability of the research questionnaires. The data were analyzed using SPSS software and geographic information system (GIS) software. Correlation and regression statistical tests were the applied statistical tests. To study the spatial assessment of tourism development and its effects on the quality of life of citizens, 15 factors affecting tourism development were prepared in raster format. All of the nominal criteria mentioned in the study, using GIS and raster maps, were converted to spatial dimensions, and raster maps were generated to model the potential of urban tourism. To analyze spatial data, quantitative, computational, and software, methods have been used. Considering that the unit of each of the different layers is unique and different from each other, the standardization process of factors based on each effect on increasing or decreasing the potential of tourism in the range between 1 and 5 has been standardized.FindingsAccording to the research findings, the correlation coefficient between urban tourism development factors with the quality of life in ten metropolitan areas of Tabriz is 0.235, and at a significant level ( p < 0.05 ) indicates that there is a significant relationship between these two variables. In addition, the correlation coefficient of urban tourism development with the quality of life in urban areas of Tabriz is equal to 588 indicating the existence of a correlation between these two variables. Therefore, it can be said that with increasing the rate of urban tourism development, the quality of life in the urban areas of Tabriz metropolis increases.The results also showed that the correlation coefficient of social, economic, environmental, and physical dimensions of urban tourism development with the level of quality of life in urban areas of Tabriz metropolis is 0.376, 0.466, 0.265, and 0.292 respectively, which shows the existence of correlation between the two mentioned variables. Hence, it can be concluded that with increasing the amount of urban tourism development dimensions, the quality of life in urban areas of Tabriz metropolis increases. The impact of urban tourism development on the quality of life in urban areas of Tabriz is due to the economic dimension. Finally, the results showed that the correlation coefficient of urban tourism with the level of quality of life in ten metropolitan areas of Tabriz is 0.293, 0.376, 0.284, 0.402, 0.384, 0.102, 0.417, 0.296, 0.098, and 0.412 respectively, which indicates the existence of a correlation between these two variables to the dividing areas. according to the research findings, districts 6 and 9 have the lowest level of quality of life, and districts 1, 2, 3, 4, 5, 7, 8, and 10 have the highest level of quality of life in the ten districts of Tabriz.ConclusionUndoubtedly, tourism development should be based on the process of comprehensive planning to improve the quality of life of residents. National policymakers are required to implement adequate measures and regulations for the development of urban tourism to improve services and tourism activities that will eventually be reflected in the quality of life of residents. This study highlights the importance of local community perception, community attachment, and perceived life quality to destination managers responsible for planning and developing future tourism projects. From the point of view of residents, different indicators of quality of life have a strong positive relationship with tourism development. This indicates the high perception of citizens from the level of quality of life in Tabriz metropolitan. The results showed that there is a significant relationship between urban tourism development factors with the quality of life in ten districts of Tabriz. Development of urban tourism with a variance of 34.4 % has positive effects on the quality of life in urban areas of Tabriz metropolitan. It seems that the impact of urban tourism development on the quality of life in urban areas of Tabriz is due to the economic dimension with a variance of 26.4 %. The development of urban tourism affects the quality of life in districts 1, 2, 3, 4, 5, 7, 8, and 10.

This study was conducted with the objective of assessing the social and economic approaches employed to accomplish the advancement of urban tourism in the city of Kelardasht.

This applied study took place in two distinct phases during the year 2023 in Kelardasht. The initial phase consisted of extracting the criteria and influential indicators through a comprehensive literature review. The identified factors were subsequently transformed into a structured questionnaire. The questionnaire's validity was assessed using the Delphi method and was distributed among 25 experts and specialists residing in Kelardasht. After incorporating the necessary revisions, the questionnaire was once again distributed to the same 25 individuals. Ultimately, 6 criteria and 27 indicators were established to examine the assessment of development strategies in the economic and social dimensions of tourism. In the subsequent phase, a sample of 384 residents of Kelardasht was randomly selected to evaluate the aforementioned criteria and indicators.The ARAS technique was used for data analysis.

The economic dimension demonstrated an average score of 2.423, which surpassed the social dimension with an average score of 2.272 in the present circumstances within Kelardasht. Following the incorporation of social and economic indicators, the economic dimension will enjoy a comparatively improved state. When employing the ARAS technique to prioritize strategies, the strategy of "providing quality tourism services" [K=0.073828] took precedence, whereas the strategy of "developing tourism infrastructure" [K=0.071228] ranked second in priority.

The development of urban tourism operates as a intricate and interconnected process, wherein the influence of its diverse elements, encompassing investment, infrastructure management, environmental preservation, and the consideration of cultural and social aspects are of considerable significance.

Interest in urban tourism since the early 1980s has greatly changed the trend and methods of tourism (Cianga & Popescu, 2013: 34). Thus, achieving sustainable urban development has always been one of the most important concerns of urban planners. Cities, as a collection of components, spaces, cycles and governing laws, regardless of their current relationships, as the most attractive tourist places, can provide various manifestations of beauty, services and peace for local residents and visitors.Therefore, achieving sustainable urban development has always been one of the most important concerns of urban planners. Therefore, one of the most effective processes of sustainable urban development is tourism, which can become the most important economic poles of cities. However, in the last two years, the corona virus epidemic has directly affected cities and its developments. The present study evaluates the tourism potential of Tabriz metropolis for the development of this industry with a branding approach for the post-epidemic period of Covid-19 with a macro and comprehensive management perspective based on spatial information system, reference location factors and spatial analysis.

The research process is based on data, GIS and hybrid modelling approach. First, 18 social, environmental, meteorological and physical factors affecting the potential of urban tourism were selected and the data became a place from a non-spatial dimension. Data localization process was done in ArcGIS 10.5 software and 18 raster factors were produced. After that, Pearson's correlation was used to ensure the absence of a linear relationship between the factors and the independent effect of each of them. Then, based on the impact of each of the factors, their standardization was done using the increasing and decreasing method in a binary way.

In the present study, all linear correlations are less than 0.7 and all factors will have a unique impact on the modelling output. Also, the density factors of single citizens (0.154), population density (0.153), density of married citizens (0.151) and density of employees (0.135) are of the highest importance and are key factors affecting the development of urban tourism, respectively. Although social factors have a higher impact, all factors have weights higher than 0 and a significant impact. The output maps of the two models used in this study indicate the high potential of tourism in areas 2, 3, 6 and 7.

High-risk areas with high impact of the epidemic have a higher potential for tourism. Using the branding approach, an exciting and attractive atmosphere can be created to attract domestic and foreign tourists.

The present study was conducted with the aim of analyzing social, cultural, economic, environmental and institutional structures in the growth and development of urban tourism in the city of Galugah. The type of research was descriptive-analytical through using survey method. The statistical population of the study consisted of households in the city of Galugah, managers and tourists, which was determined using the Cochran's formula of 360 people as a sample size. Random sampling method was used to select the research samples.Theresearchtoolwas aresearcher-made questionnaire. Although the city of Galugah has been proposed as a tourist destination in recent years, but so far no scientific study has been conducted on the structures and potential of it to benefit the development of tourism in the city and therefore, the present study is the first to identify factors affecting urban tourism development in the study area. According to the results, in the tourism sector and the host community, social, cultural, economic, environmental and institutional dimensions have a direct impact on the sustainable development of tourism in the city of Galugah.

Tourism is a major sector of the global economy, and it is strongly influenced by climate. A pillar of the tourism development in each city is having favorable climatic condition and determining favorable climate of the times for travel on the city. This study aims to evaluate tourism Kerman comfortable climate and providing monthly calendar of tourism are done. To study the climate of comfort in Kerman first extracted seven figures on climate parameters required monthly synoptic stations in Kerman 16-years period (1378-1393) by using excel. And then the analysis, processing and preparation of databases is calculated TCI's value separately for months. Finally time-place distribution map of climate comfort was drawn by using IDW in the ArcGIS. The results of this study show that in Ordibehesht the highest priority Kerman tourism climate comfort features and is ideal descriptive then Mehr and Farvardin of the same features are described. The lowest priority for the month of Tir and then Mordad, Day and Khordad. According to the time and place conditions, the province has a feature that in both warm and cold conditions, part of the province has suitable climatic conditions, so that in the warm seasons the northern cities and in the cold seasons the southern cities have the ideal situation in the TCI (Tourism Climate Index).

Walkthe oldestform ofhuman mobilityin spaceandcitieshave longbeen basedontheimplementation. Since theriseof social interaction betweentourismurbanimplementthecitizensis very important. Nowurban tourismhas becomeone of themost important means ofdevelopment of regionsandcountries andmanytouriststend tohistoricalattractionsandunderstandingof a rangeclosetouch itthatthesidewalksinthis areais very important. Especially in theareas ofcultural-historicaltourismwalkcanprovidecontextandviewerutility. This study aims toexplain the impactofwalkabilityindexon the development ofurban tourisminthecity of Khorramabad. The researchmethodisdescriptive and analytical surveyand a questionnairewas usedto obtaincitizens. The sample, allresidents of the cityof Khorramabadup, using asample of384randomlyselectedexamples. For data analysis software Spss and Lisrel is used. The results show that the relationship between measures of walkability and urban tourism development direct (positive). In addition, structural equation modeling results indicate that the effect of walkability index on the development of urban tourism in the city of Khorramabad is significant Coefficientswere determinedaccording tostandardmeasures ofwalkability0/61ofurban tourismin the city ofKhorramabadexplainthe variance.Walkthe oldestform ofhuman mobilityin spaceandcitieshave longbeen basedontheimplementation. Since theriseof social interaction betweentourismurbanimplementthecitizensis very important. Nowurban tourismhas becomeone of themost important means ofdevelopment of regionsandcountries andmanytouriststend tohistoricalattractionsandunderstandingof a rangeclosetouch itthatthesidewalksinthis areais very important. Especially in theareas ofcultural-historicaltourismwalkcanprovidecontextandviewerutility. This study aims toexplain the impactofwalkabilityindexon the development ofurban tourisminthecity of Khorramabad. The researchmethodisdescriptive and analytical surveyand a questionnairewas usedto obtaincitizens. The sample, allresidents of the cityof Khorramabadup, using asample of384randomlyselectedexamples. For data analysis software Spss and Lisrel is used. The results show that the relationship between measures of walkability and urban tourism development direct (positive). In addition, structural equation modeling results indicate that the effect of walkability index on the development of urban tourism in the city of Khorramabad is significant Coefficientswere determinedaccording tostandardmeasures ofwalkability0/61ofurban tourismin the city ofKhorramabadexplainthe variance.Walkthe oldestform ofhuman mobilityin spaceandcitieshave longbeen basedontheimplementation. Since theriseof social interaction betweentourismurbanimplementthecitizensis very important. Nowurban tourismhas becomeone of themost important means ofdevelopment of regionsandcountries andmanytouriststend tohistoricalattractionsandunderstandingof a rangeclosetouch itthatthesidewalksinthis areais very important. Especially in theareas ofcultural-historicaltourismwalkcanprovidecontextandviewerutility. This study aims toexplain the impactofwalkabilityindexon the development ofurban tourisminthecity of Khorramabad. The researchmethodisdescriptive and analytical surveyand a questionnairewas usedto obtaincitizens. The sample, allresidents of the cityof Khorramabadup, using asample of384randomlyselectedexamples. For data analysis software Spss and Lisrel is used. The results show that the relationship between measures of walkability and urban tourism development direct (positive). In addition, structural equation modeling results