جستجوی مقالات مرتبط با کلیدواژه « حس بینایی » در نشریات گروه « علوم انسانی »

The aim of the present research is to explain the existence of systematicity in the metaphorical conceptualization of knowledge based on visual perceptions in Ain al-Quzat Hamedani’s Tamhidat va Nameh-ha. In addition to showing the existence of metaphoric correspondence between the concepts of the field of knowledge and visual perceptions and explaining how this correspondence is done, the authors have tried to say which basic conceptual metaphors in the mentioned books correspond visual symbols with knowledge. To achieve this goal, the authors have used the theoretical framework of conceptual metaphor. The claim of the present research was that there is compatibility between the metaphor of knowing is seeing and the set of concepts in the field of knowledge. Also, in this research, the adaptation of the terms of the field of knowledge - heart vision, light, the light of Muhammad, and black light of Ezraeil - based on the conceptual metaphor of knowing is seeing is examined with the sense of sight. Other achievements of the research also showed that in Ain al-Quzat’s intellectual system of light and darkness and the subcategory conceptual metaphors of these two fields, it is consistent with the metaphor of knowing is seeing, and the conceptualization of knowledge is consistent with visual perceptions.

The purpose of the present research is to determine the casual relationship between visual sense and satisfaction and loyalty of swimming pools consumers in Tehran. The method of the present research is an applied one in terms of purpose, and it is a descriptive-correlational research in terms of data collection. The population of the research includes all males and females that have used swimming pools in Tehran in 2014, among which 385 individuals were selected as the sample. The questionnaire of visual senseprepared by the researcher, the questionnaire of satisfaction by Bitner and Hubbert (1994) and the questionnaire of loyalty by Liu (2008) were used in this research. For data analysis, inferential statistics was used. Partial Least Squares (PLS) path modeling was used to test the hypotheses and the model fit. Findings of the research showed that visual senseare significantly related to satisfaction (t=8/ 80 º p≤0/05) º and loyalty(t= 5/ 83 º p≤0/05)ºand finally, satisfaction is significantly related to the loyalty of consumers(t= 12/ 8 º p≤0/05). Therefore, according to the results, it is suggested that in addition to establishing intellectual bonds, the swimming pools also establish emotional bonds with customers and attract human senses through sensory experiences. This experience often includes the physical environment with the cues of light, color and decoration that have been demonstrated that strongly affect the consumers and their emotional responses.