جستجوی مقالات مرتبط با کلیدواژه « صنعت خودروی ایران » در نشریات گروه « علوم انسانی »

In the traditional theory of international trade, trade between countries and the extent of their success was explained only on the basis of available resources, but in the new theory of international, the role of factors such as economies of scale and product variety has been considered. The main purpose of this article is to investigate the impact of economies of scale and variety on foreign trade of Iran's automotive industry with major trading partners in the period 2002 to 1397. The Translog production function was used to evaluate the economies of scale in Iran's automotive industry and Feenstra variety index was used to measure product variety in the export products of Iran's automotive industry. While using iterative seemingly unrelated method to estimate the economies of scale, a dynamic panel data via GMM method was used to estimate the trade model. The results suggested that economies of scale and variety have positive impact on the foreign trade of Iran's automotive industry.

This paper seeks to describe an integrated management systems approach for the integration of corporate sustainability into other marketing models in I. R. Iran''s Automotive industry. At the first step، an extensive review of the published literature was conducted and an original framework for structuring the integration of corporate sustainability with other marketing models was determined. Then the framework was developed by experts with qualitative methodologies such as deep interview and open questionnaire. Finally، the research conceptual model was revised and completed by focus groups. The results showed that Internal Marketing، Integrated Cultural Marketing، Social Marketing، Innovated Marketing، Lean Marketing، Strategic Marketing، Green Marketing، Ethical Marketing and Humanity Marketing are effective in realization of sustainable marketing in I. R. Iran''s Automotive industry. Finally، after discussion، some research and practical suggestions are presented.

Today, environmental issues such as ozone depletion, air and water pollution, global warming, jungles demolition, acid rains, etc. are among the most serious threats to human beings lives. In the field of business and management, the role of organizations in society has changed and they have become more responsible to minimize their effects on the environment. Green supply chain management integrates supply chain management with environmental management system in all stages. This paper aims to describe some aspects of green supply chain management including sustainable and green supply chain management and GSCM drivers, practices and performance within Iranian automobile industry. We conducted a survey to collect data from automobile enterprises in Iran. Data from the GSCM practices in Iranian automobile industry are ranked using fuzzy TOPSIS decision making method.