جستجوی مقالات مرتبط با کلیدواژه « مخاطب‏شناسی » در نشریات گروه « علوم انسانی »

In the age of communication, proper use of modern media in virtual spaces is necessary for religious propagation; Because the dominance of the media over human life has made traditional advertising a serious challenge. This research is written in a descriptive, analytical and documental way, with an emphasis on the opinions of Ayatollah Misbah-Yazdi, and it tries to answer the question, what are the effective solutions of religious propaganda in virtual spaces and solutions to the challenges ahead from Ayatollah Misbah's point of view? The findings of the research indicate that today modern media has become a competitor of religion, anti-tradition, and a factor in changing the attitude and behavior of the new generation. Therefore, the serious entry of religious missionaries into virtual spaces is necessary as a great opportunity to propagate religion. For this purpose, in the three pillars of communication (message, sender and receiver), Adherence to religion and religious and moral teachings is the way out of the challenges ahead. In "message", adherence to professional ethics in producing attractive religious content, and in "sender", the need for creativity, tolerance and trustworthiness, and in "receiver", audience awareness, observing the audience's level of understanding and giving correct insight are among the external solutions. It is one of the challenges ahead and the efficiency of religious propaganda in cyber space.

Media jurisprudence is a science that gives jurisprudential answers to media issues through inferences from reliable religious sources and deals with the rulings related to human action in the media system within the framework of values and religious system. One of the important issues of media jurisprudence It is the duty of messengers or media members to explain the rules; that these rules themselves have two parts; Some rulings include general media members and others are specific rulings of each group of media members. This research, with a descriptive and analytical approach, referring to the Qur'an and authentic narrative texts, and using the ijtihad method, explains the rules of the general media, and specifically specifies the duties of a religious messenger. The need to acquire specialized religious knowledge by the messenger, the conditionality of faith in the religious messenger, and the duty of chronology and audience awareness in the religious messenger are among the findings of this research regarding the general duties of the media.

Today, due to its divine source, Nahj al-Balaghah has a special place in the hearts of Persian-speaking people, especially Iranians. Undoubtedly, educated translators and interpreters have played a significant role in this field. Nevertheless, Nahj al-Balaghah is unknown to most Persian-speaking audiences because the teachings of this precious book have not been transferred to them as they should have been. The most important reasons are the richness of Imam Ali's words, the heaviness of the original text, the underuse of some terms, the lack of professional experts, and the weakness of some translators in fulfilling their professional mission. On the other hand, relying on the traditional advertising method, not using today's messaging tools such as virtual platforms, satellites, etc., and not categorizing Nahj al-Balaghah's studies and sciences has led to the dispersion of the audience. Not knowing the audience and not classifying them in terms of their age and level of knowledge has also caused repulsion, especially among young people. In this article, the author tries to provide a correct and constructive context for transferring the valuable teachings of Nahj al-Balaghah using an analytical-theoretical method and by presenting scientific and practical solutions.

Every speaker seeks influence and influence on her audience and chooses a method in this direction. As one of the most capable Persian speakers, Sa’adi's works contain various instructions for expressing the meaning. In the present study, the subject of the use of directive sentences and how to combine them with predicate sentences in Sa’adi's ghazal is discussed based on Searle's speech act theory.

This research is based on descriptive – analytical method. For this purpose, we first explain the theoretical foundations of Searle's speech act based on the five acts of assertive, commissive, expressive, declarative and directive with appropriate examples from Sa’adi's ghazal, then we focus on the directive act and show that Sa’adi's special style in expressing directive and frequency sentences and what is their audience like.

We found that there are 146 directive sentences in 126 verses in 100 ghazals that were chosen randomly. The audience of these verses were divided into five groups. Of the set of directive sentences, 101 sentences have compound construction. Out of 101 compound sentences, 65 sentences with the conjunction express the reason or in the sense of expressing the reason Also, from the point of view of audience, these sentences are addressed to five categories of audience.

Searle's speech act theory about sentences is consistent with what Sa’adi said in his sonnet sentences. He has achieved his own style by using the structure of "base clause plus Conjunction plus follower clause" with high frequency.

The verse "Covenant of the Prophets" (Q. 3:81) is considered one of the problematic verses in interpretative sources. Several types of interpretative narratives of this verse have led to the emergence of disparate opinions in the field of audience study of this verse. Some exegetes have considered the annexation of "Covenant" to "Prophets" as an annexation to the pledgers and have attributed the address of the verse to the Prophets. Some others however have deemed the annexation of "covenant" as an annexation to the "obtainers covenant" and then have assigned the address to the nations or imagined all the prophets and them to be addressees of the verse. This research has investigated the meaning and example of the verse by using the descriptive-analytical method and considering textual and meta-textual evidence while criticizing the exegetes' opinions. Then, by presenting a new reading of the "Covenant of the Prophets," it has introduced the central concept of the verse as a warning to "People of the Book" to observe "a Covenant concerning the Prophets." Then, by scrutinizing the chain of interpretative narrations and comparing these narrations with the verse, it has revealed the discordance of these narrations with the apparent meaning of the verse, and traces of the deviants like "Seif ibn Omar" and "Ahmad ibn Muhammad Sayyārī" in forging the narrations and distorting the verse. The other result of this research is the inaccuracy of citation to the verse in confirming some theological ideas like the theory of "Raj'at (return)" and "Dhar Universe."

The context of situation has always been one of the main issues of rhetorical sciences.This issue at hand has four main component that include:required audience,appropriate words,appropriate environment,appropriate speaker.The focus of this research will be on the required audience.The appropriateness of the audience means to comply with the appropriateness of the word with its recipient. Undoubtedly, knowing the audience is the prelude to complying with this ratio. Based on this, the more accurate and complete the audience criteria are, the more correct the audience's requirements will be met.Audience analysis and knowing the audience in rhetorical books is limited to the knowledge and attention of the audience. The division of the audience into empty-minded, hesitant and negative is a confirmation of this article;While the characteristics of the audience are not summarized in science and attention, Rather, there are other elements in the perceptual and behavioral structure of humans, each of which leads the theologian to choose a specific way of speaking.Since the topic of the research was the investigation of the Quranic addresses of Prophet Moses to the Israelites, it became necessary to have a self-knowledge that is compatible with revealed anthropology.For this purpose,Sadra's anthropology, which is largely derived from the Qur'an and hadiths, was chosen for this purpose.In this way,Sadra's anthropology, which corresponds to ontology, was explained first, and the components of the human being's structure in two perceptual and behavioral areas were mentioned.Then, based on the context and meaning of each component, the relationship between that component of the human structure and the corresponding language structure was expressed. And in the final part, the desired verses were analyzed based on this corresponding structure.And the focus point of the discussion is to show linguistic audience in the example of Quranic verses addressed to Moses based on anthropology in Sadra's philosophical system.

The end of the verses of the Holy Qur'an are phrases that appear to be independent, but are related to the text of the verse. There is coherence and harmony between the content of verses with the same endings. Why God has used the same ending at the end of several verses of the Holy Quran requires a semantic research. Achieving the existing relationship between the verses that have the same ending leads to the recognition of the hidden layers of the verses. In order to gain more knowledge of the Holy Quran, it is necessary to check what the verses with the same ending have in common. In this research, an attempt has been made to address this issue by using the library method and by means of a survey tool by studying related verses and Shia and Sunni interpretations.According to the investigations, it was found that the content of most of the verses that ended with the article "Fiqh" is about the hypocrites, and this shows that the foundation of the hypocritical character is in the weakness of theology, and this issue causes the formation of hypocrisy in them. has been

The present study is an attempt to explain the propaganda style of the Prophet Muhammad (PBUH) for publishing and spreading Islamic teachings. This research, which is descriptive-analytical, by examining historical documents, explained and analyzed the methods that the Prophet (PBUH) used in his life to propagate Islam as its main goal. Feasibility of applying the preaching methods of the Prophet during his prophethood (before and after the Hijra) in the contemporary world based on new media theories is discussed in this research. The propaganda methods of the Prophet Muhammad (PBUH) have been analyzed with contemporary communication theories, especially the views of "David Berlow". This study shows that the propaganda techniques used by the Prophet are in some respects consistent with contemporary theories of media and propaganda but none of theories have the power to explain all aspects of the Prophet's preaching techniques and styles. The issue conclued that prophet Muhammad’s propaganda methods can also be used by Islamic missionaries who prefre to choose new methods in their missions

Analyzing the content of the educational programs of “Radio Salamat” based on the model of audience behavior changeAbstractInforming and educating the audience can be achieved through radio as a comprehensive media. Improving people's health is one of the most important factors in improving society's quality of life, and radio's educational function can contribute to this goal by persuading the audience. Therefore, the current research aims to analyze the content of 7 educational programs of “Radio Salamat” in the fall of 1401 and has tried to examine the engineering of the message to influence the audience. A model of audience behavior change has been used for this purpose, in which three factors - motivation, ability, and stimulus - are used to change the behavior of the audience. The matrix of 15 parts "behavior change" has been expanded into two dimensions, the type of behavior and the continuation of behavior. In this research, the parts of this matrix are used as content analysis categories and the educational messages presented in the programs after extraction and open coding are categorized into categories. Finally, with the completion of coding, how to design educational and health promotion messages in these programs was realized.Keywords: radio, health education, behavior change, audience analysis, qualitative content analysisAbstractInforming and educating the audience can be achieved through radio as a comprehensive media. Improving people's health is one of the most important factors in improving society's quality of life, and radio's educational function can contribute to this goal by persuading the audience. Therefore, the current research aims to analyze the content of 7 educational programs of “Radio Salamat” in the fall of 1401 and has tried to examine the engineering of the message to influence the audience. A model of audience behavior change has been used for this purpose, in which three factors - motivation, ability, and stimulus - are used to change the behavior of the audience. The matrix of 15 parts "behavior change" has been expanded into two dimensions, the type of behavior and the continuation of behavior. In this research, the parts of this matrix are used as content analysis categories and the educational messages presented in the programs after extraction and open coding are categorized into categories. Finally, with the completion of coding, how to design educational and health promotion messages in these programs AbstractInforming and educating the audience can be achieved through radio as a comprehensive media. Improving people's health is one of the most important factors in improving society's quality of life, and radio's educational function can contribute to this goal by persuading the audience. Therefore, the current research aims to analyze the content of 7 educational programs of “Radio Salamat” in the fall of 1401 and has tried to examine the engineering of the message to influence the audience.

According to the Qur'anic criteria mentioned in the verse: “حتی إذا بلغوا النکاح” (Al-Nisa’/6), puberty is a natural phenomenon that comes to the fore with the development of reproductive power, but in traditions, various signs have been expressed to interpret this stage of sexual ability, and several ages have been introduced to determine the maturity of girls and boys. This lack of unification of the basis and criterion in determining the age of puberty has caused the plurality of opinions of the jurists regarding the issue; And the result is that the Imami jurists act differently in following the hadiths of the Shia imams (pbuh) and the Sunni jurists in dealing with the Sunnah and the policy of the heads of their religions. The findings of this research show that in the field of understanding puberty narratives, what has not been paid much attention is audience analysis at the time of issuing narrations and traditions. As we see that, the Holy Prophet (PBUH) and the infallible Imams (PBUT) have always expressed rulings specific to a specific event based on the diverse characteristics of the audience and according to the influence of their specific requirements and the questioners of rulings that consequently, are not general.

Paying attention to the issue of effective communication is an issue that is always considered as an important principle in human interactions; Because man is a social being that is defined by interaction with others. Effective communication is one of the successful skills in interactions, which is not only considered a sign of human courtesy and intelligence, but is also effective in their mental health. Therefore, the present study, using descriptive-analytical method, tests the hypothesis that the ways of communication between Prophet Suleiman and the Queen of Sheba in Surah Namal have a high exemplary power; In such a way that by referring to it, behaviors, beliefs and attitudes can be changed in the field of communication and interactions can be given a divine color along with peace and success. The result is that in the communication between these two Quranic characters, audience awareness, foresight, respect for politeness, seriousness in words, acceptance of criticism, trust and support have been the main pillars of communication. Therefore, as one of the many factors in godliness and happiness, it is possible to direct communication towards influence by raising awareness, education and culturalization of these components in the society.

The method of the present study was content analysis that was performed in the statistical population of radio programs for children and adolescents of digital radio in 1400 with the audience of age groups "A", "B" and "C" (36 programs). The statistical sample was selected in a stratified random manner, with 8 programs: "Dandelion, Goodnight Little, Knowledge, Did You Know, A Proverb, O Story, Heavenly Questions, and The Adventures of Elephants and Ants."Analysis of the content of the children's digital radio programs in children in age groups "A", "B" and "C" indicates that the educational literature has been able to play the most important role in the following categories: mention of social and moral teachings ( 03/18), mentioning revolutionary, religious and mystical teachings and values (13/13), increasing accuracy and creativity to increase thinking (13/17), mentioning slang (11/23), using poetic expressions (26/13) 10), mentioning scientific / logical teachings (9/94), mentioning naturalistic teachings (animals, plants, sea, etc.) (7/88), mentioning appropriate daily behaviors (6.05), responsibility (2.70) ), Realism and curriculum / career planning (2.70), mentioning proverbs / poetry / motels, myths, etc. (2.48), mentioning / introducing places (1.30), and mentioning the names of poets, Literature, elders, etc. (0.32). Also, the percentage of audience satisfaction with children's digital radio programs was in age group "A" (89), age group "B" (87) and age group "C" (91).

The issue of impact on the audience or the communicatee is one of the most fundamental issues in the science of culture and communication. The emergence of internet and social media according to its interrelated and multi aspect nature, not only has the doubled importance of understanding of audience but also has complicated the process of attracting the audience. The contest for catching audience has reached to a level that there are numerous options for the audience to choose. the decision of audience for joining a group or channel (the initial attraction) and being determined to continue the participation (maintenance) are the essential terms of influencing the audience. However, a short review on the ecology of social media, revels the serious weakness of cultural and religious groups and channels for attracting and maintaining the audience. This research, by referring to the study of successful persian channels in telegram, seeks to find out which policies are recommended for cultural and religious actors in atracting audiences.To answer this question, the semi-structured interviews with the audience of successful telegram channels were conducted and by using thematic analysis method, twenty-two recommendations were presented as the policies of attracting audience. The most important and frequent suggestions are the trust of users in the channel and its messages, time management of sending messages, diversity in the forms of message dissemination, diversity and comprehensiveness in the content of messages and observance of brevity in the submitted content.

The present study is dedicated to the analysis of the content of children's digital radio educational literature and its audience.The method of the present research has a qualitative approach that Maktabi Fard(2014)has also confirmed it and stated that it seems that the qualitative approach in content analysis is very close to literary criticism as one of the common approaches in literary research. It has been shown that a major part of the content of educational literature in children's digital radio programs is dedicated to mentioning religious, revolutionary, social, etc. teachings.
Findings showed that children's digital radio plays an important role in various aspects of children's educational literature.According to the results obtained for research questions, it should be considered that the realization of the educational goal depends to some extent on the understanding of the audience, so it is suggested that given the vastness of Iran and the cultural differences of children in each age group, Writers and programmers should prepare the necessary content taking into account the cultural differences in different provinces because the level of audience satisfaction is very different.Also, due to the greater access of the audience to cyberspace and the effect of parents' guidance in better understanding children from listening to children's radio's educational programs,it is suggested to writers and programmers that education be provided to parents through children's radio and schools so that they can produce radio programs. Appropriately use parenting programs as further assistance to influence the child and measure the effectiveness of parental guidance.

What is always referred to as puberty as the beginning of the responsibilities and limitations of the obligated human being is the reaching of a girl and a boy at a certain age; But regardless of its religious basis, puberty is a natural phenomenon with the actualization of sexual talent and reproductive powers; The same criterion and rule is specified in verse 6 of Surah An-Nisa '. However, in narrations and news, various signs have been set for the interpretation of this stage of sexual ability and several ages have been set for it. Therefore, the lack of unity of basis and criterion in determining the criterion of maturity has caused the plurality of opinions of jurists on this issue; Most of the Imami jurists, citing some hadiths, which of course do not have sufficient and reliable meaning, have placed boys at the age of 15 and girls at the age of nine. The findings of this study show that in the field of understanding the narrations of puberty, what has not been given much attention is the audience at the time of issuing narrations and hadiths. While the Holy Prophet (PBUH) and the infallible Imams (AS) had paid such attention in their tradition and speech and in expressing the rulings, they considered the characteristics of the addressee of the word. Therefore, it can be seen that sexual maturity as the beginning of religious duties is not related to the age specified in the words of the jurists and is different in people affected by climatic conditions and climatic diversity.

After the tragedy of Karbala, Imam Ali b. al-Husayn "al-Sajjad" gave two harangues, one at Kufa and the other one at Damascus. As the Kufans were already familiar with Islam, and the Damascenes were not so informed, he gave two different harangues at these two places, all due to the different types of audience to communicate with.