جستجوی مقالات مرتبط با کلیدواژه « fans » در نشریات گروه « علوم انسانی »

The current research aimed to explore the components of sports marketing capabilities of Iraqi football human resources.

This research was conducted with an exploratory nature to expand the existing knowledge and understanding of human resources marketing and earning capabilities. A qualitative research method was used. The statistical population of the research was the managing directors and marketers of the clubs, members of the marketing committee of the football federation, university professors, and doctoral students of sports marketing in Iraq. In this research, the within-subject agreement method was used to calculate the reliability of the conducted interviews. The results showed that the total number of codes in these three interviews is 19, and the number of agreements is 7. Moreover, the agreement coefficient was 0.73.

Based on the model derived from the qualitative data, the findings showed 76 open codes, 11 core codes, and three selective codes (capabilities of athletes and coaches, capabilities of managers and employees, capabilities of supporters and fans) in the capabilities field. The human resources marketing of the Iraqi Football Federation was identified.

By having supporters and fans with high commitment and interest, it is possible to improve the sports marketing of the Iraqi football workforce and help the growth and development of this field. It is suggested that the Iraqi Football Federation, according to the model identified in the current research, conduct marketing through the capabilities identified in this research.

Instagram has created a new arena for celebrity activity and changed fan patterns. Today, visual self-representation is the most content of social media. In this situation, celebrities create a new identity for themselves.In this study, the survey method was used to collect information and the questionnaire technique was used. Also, in the theoretical part, the approaches of "representation of celebrities in social networks", "lifestyle and celebrity", "online socialization and celebrities" and "celebrity visual communication" have been used.The results of the research show that the interaction of fans with celebrities at the Para-Social level is more than the interaction at the level of identification and worship. Para-Social Interaction (PSI) as a new issue can affect people's self-image concerns. In such a way that the worship of famous people and Para-Social Interaction (PSI) are effective in this field. Approximately 47% of users are attracted to celebrities. In such a way that in addition to being interested in Para-Social Interaction (PSI) with celebrities, in the abstract dimension, they imitate the values and attitudes of celebrities, and in the behavioral dimension, they worship and imitate the lifestyle of the popular celebrity. The present study shows that the most important content production by celebrities for users is: "sharing and sending interesting updated images", "publishing videos and images of the celebrity's professional activity", "publishing heartfelt messages for fans in the form of images or messages" and "publishing works of fans on their Instagram page".

The purpose of the present study was to investigate the structural model of the effect of conflict, attraction, psychological commitment and resistance to change on behavioral loyalty to the Sepahan soccer team brand in Isfahan. The statistical population of this research is the fans of the Isfahan Sepahan sport club. The sample size required for this study was 384 people. The data collection tool was a questionnaire with 52 questions.Whose validity was confirmed by the opinion of sports management professors and its reliability was confirmed by Cronbach's alpha test with a coefficient of 0.89. The results of the study showed that attraction has a positive effect with standard coefficient (0.15) on psychological commitment. The conflict has a positive effect with the standard coefficient (0.420) on psychological commitment. The attraction variable has an indirect effect on the variable of resistance to change with coefficient (0.69). The relationship between resilience to change and behavioral loyalty was also significant with the standard coefficient (0.11). That is, resistance can be the cause of behavioral loyalty, in other words, the constant presence of the audience. In general, it should be admitted that in order to promote the brand's strategic position, by highlighting the club's brand, it can create a clear picture of the club's performance in the minds of the fans by creating warmth, social acceptance, respect for the audience, providing exciting conditions. And eventually provide security.

The purpose of this study was to identify and prioritize the key stakeholders of the Football Federation.

This research was done by the descriptive-analytical method. The statistical population included football experts and elites, which was considered as a whole number. The Delphi method was used to localize the identified stakeholders and the paired comparison questionnaire was used to prioritize key stakeholders.

The results of this study showed that the league organization with average weight (0.167), sponsors with average weight (0.153), clubs with average weight (0.146), football schools with average weight (0.100), Coaches with average weight (0.092), fans with average weight (0.081), Asian Football Confederation with average weight (0.050), FIFA with average weight (0.047), players with average weight (0.046) are considered as key stakeholders of the Football Federation respectively.

With regards to the importance and the role of each of the key stakeholders in the implementation and the promotion of federation's programs, the policy and planning of the federation should be with emphasis and attention to these key stakeholders.

The purpose of this study was to determine the relationship between team quality and football fans'(Fans of Persepolis Club) engagement by considering the mediating role of emotional satisfaction. This research is applied in terms of purpose and in terms of how to collect descriptive information of correlation type. To collect the required data, Persepolis football team fans (n = 220) were considered as a statistical sample and completed the electronic questionnaires voluntarily. The instrument of the present study was a questionnaire and Team Quality Questionnaire Zhang et al. (1997), Emotional Satisfaction Questionnaire Reynolds & Beatty (1999) and Engagement Questionnaire Researcher-made were used. The results of structural equation modeling showed that team quality has an effect on emotional satisfaction and engagement of fans and also the relationship between emotional satisfaction and engagement of fans is positive and significant. Also, the role of positive mediation of emotional satisfaction on the relationship with team quality and fan engagement was confirmed. In general, it can be said that clubs strengthen team quality by using quality players and stars, can affect the engagement of the fans.

Organizations, especially sports clubs, are in an endeavor to promote their reputation to be able to reach the peak of success. Despite the existence of research that has been done on organizational reputation, there is still no comprehensive and complete scale in this regard. Therefore, the present study aims to identify the factors affecting the reputation of Iranian football clubs from experts’ viewpoints by using the Fuzzy Delphi method and also confirm the found factors based on fans’ opinions.

This research follows a purpose-oriented approach and was carried out in two independent and consecutive stages to achieve the desired goals. In the first stage, according to the opinion of 25 sports experts and using the two-stage fuzzy Delphi method, research indicators were identified, and in the second stage, these indicators were given to 384 selected fans of the Premier Football League teams in the season (96-97) in the form of a 5-point Likert scale questionnaire.  The sampling method in this research was available and the second-stage questionnaires were analyzed using SPSS.v19 and AMOS software.

The results of the confirmatory factor analysis in the second stage of the study showed that nine components of public relations (media and social relations), the identity and image of the club brand, team performance, team tradition, team social responsibility, team orientation, team management quality, and the financial health of the team, theoretically and practically, are confirmed as components of the club's reputation.

Based on the nine factors affecting club reputation, the results of this research suggest that multiple and multilateral indicators should be considered in the evaluation of the organizational reputation of the Premier Football League teams and a comprehensive approach should be used for this purpose.

The purpose of this study was to identify and confirm the components of abuse management in Premier League clubs and their effect on the brand equity of the clubs. The research was conducted based on a mixture method. The statistical population in the first step (qualitative), were people aware of disciplinary cases and team players and in the second step (quantitative) were fans. In the first step, using the Delphi method and within the framework of negligence, psychological and physical indicators, the components of abuse cases in the Premier League were identified and these components were confirmed through confirmatory factor analysis. In the second step, the relationship between abuse management and brand equity was addressed. The results showed that abuse management in Premier League clubs is effective on the brand equity of these clubs. The results of this study highlight the importance of correct methods of eliminating abuses in Premier League clubs, which are described in the discussion and conclusion section.

The overall objective of the present study was to estimate the economic value of Persepolis football club from its fans point of view in Iran.

The present study is a descriptive-analytic one that is applied research. The statistical population included Persepolis football club fans all over Iran. The sample size was 506  people according to the table of Mitchell and Carson. To this end, a researcher-made questionnaire was designed to determine the fans’ willingness to pay for Persepolis Club for the goods and benefits produced by the club and also identify the factors affecting their willingness to pay. Then, The rank ordered probit (ROP) model  was used for data analysis.

The results showed that 77.3% of the fans are willing to participate in funding for Persepolis at competitive levels; and for willingness to pay for Persepolis fans to attend and win the Premier League the values were 70% and 72.3% respectively. The values for Iranian Hazfi Cup and the AFC Champions League were 71.9% and 78.1%, respectively. 89.9 percent of Persepolis football club intended to buy the match tickets and attend the stadiums, 83.8 percent wanted to watch  their favorite team matches on TV  and 43.5 percent  purchase  the club's products/kits.

the fans willingness to pay indicated that the presence of Persepolis football team in the high competitive levels of Iran's domestic Premier League has had a positive impact on their well-being, in other words the intend to support their favorite team.

The overall purpose of the present study is to estimate the economic value of Tehran Esteghlal Football Club based on the amount of fan support in Iran.

The present study is a descriptive-analytic one that is a part of applied research in terms of purpose. The statistical population, Esteghlal's club supporters across Iran, and the sample size were 393 according to the table of Michel and Carson. For this purpose, a questionnaire was designed to determine the willingness to pay fans of Tehran Independence Football Club nationwide for the goods and benefits produced by the club and the factors affecting their willingness to pay. Ranked probit model was used for data analysis.

The results show that 85.3% of the fans are willing to participate in the funding for the presence of the independence team at competitive levels and the tendency of paying for the football club to attend and win the Premier League is 77.2% and 79.2%, respectively, Cup championship and AFC Champions League matches were 78.2 percent and 84 percent, respectively, Tickets for the Independence Football Stadium from 93.9% stadium viewing and the club's product purchases are 43.1 percent

The willingness to pay has shown that the presence of the Independent Football Team in Iran's highly competitive sports has had a positive effect on their well-being, with supporters wanting to support their favorite team.

According to the importance of brand positioning in the sustainable development of sport brands, the aim of the current study was to study the partial role of SERVQUAL dimensions on the brand positioning of Persepolis and Esteghlal football teams. This field study was a descriptive-correlative research and a practical one. The research population included all the fans of Persepolis and Esteghlal football teams. Based on Cochran's formula, 394 football fans were selected through random sampling in Azadi stadium. Data collection was conducted by using Brand Positioning Questionnaire developed by Omidikia (2012) and Service quality Questionnaire developed by Miri (2019). The reliability of the tools was confirmed based on Cronbach's alpha, and the validity of the research tools were confirmed by conducting face validity, content validity as well as construct validity. The findings of the research by applying structural equation modeling demonstrated that the SERVQUAL dimensions (Tangibles, Reliability, Responsiveness, Assurance and Empathy) had a positive and significant effect on the brand positioning of the Persepolis and Esteghlal football teams. According to the research findings, focusing on improving the SERVQUAL and its dimensions is critical for sustainable development of Persepolis and Esteghlal brands that can ultimately leads to the brand positioning and brand consolidation in the mind and heart of football fans.