جستجوی مقالات مرتبط با کلیدواژه « new product » در نشریات گروه « علوم انسانی »

The main problem of the present study is expressed as follows: What are the factors of new product development for the automobile industry to reach world class and how are they ranked? The research method used in this research is of a mixed type and qualitatively and quantitatively. In the first part, using the qualitative approach of theme analysis, using the community of experts, until reaching the level of theoretical saturation, we use specialists and experts of the automotive industry. In the quantitative part of the research, it is descriptive-analytical. The statistical population of this research was the presidents, vice presidents and managers of the automobile industry, and 15 of them were selected for interviews, to collect information related to theoretical foundations and to extract primary factors and indicators, library and internet sources including books, articles were used, and interviews and questionnaires were also used to collect data. In a small part, after using the exploratory factor analysis using the fuzzy EHP method, the factors were ranked. The results showed that finally, based on the FAHP ranking method, the development of a new product to reach the world class in the automotive industry can be divided into several important components, including, in order of priority: management ability, customer-related factors, factors related to product characteristics, organizational ability, external factors, individual ability, cultural factors, technological factors, and process factors.

The serious competition among businesses has given more attention to new product development. Therefore, the purpose of this study is to design a new product development framework relying on the digital banking approach applied by Mellat Bank.

This is a qualitative, descriptive, and applied study, conducted based on the grounded theory. Interviews were conducted with 12 managers of different levels of Mellat Bank and university professors with sufficient experience in the field of new digital product development. Data was gathered by purposeful sampling until theoretical saturation with the help of Version 7 of Atlas T software. Strauss and Corbin's method along with the three techniques of open coding, axial coding, and selective coding were used to analyze the data.

A total of 122 final codes were obtained from the 12 conducted interviews. The initial model, including 6 factors for new product development with a digital banking approach, was identified: driving factors (internal and external causes), new digital product development (new product development, planning, and evaluation), strategies (influence on the market, diversification, market development, new and innovative product development), outcomes (customers as well as organizational, market and economic outcomes), intervening factors (environmental, managerial and organizational) and contextual factors (culture, political and legal, process barriers), organizational characteristics and environmental context) were compiled.

Through the new product development model with digital banking approach, the new products can be presented according to the customers’ needs. Also, feasibility and evaluation of the target market, if scientifically reviewed, can lead to the success of new product development, which will bring both customer satisfaction and productivity as well as competitive advantage to the bank.

Research studies on new financial products development in the capital markets of Islamic countries and Iran have often focused on the technical and shari'ah (religious) design of financial products and neglected the marketing approach to the New Product Development (NPD). The purpose of this research is to explore important categories and determine their relationships in order to provide a model for developing new financial products in the capital market of Iran with a marketing approach. In this qualitative research, the grounded theory strategy was used to design the research model. To identify academic-executive new products experts in the capital market, snow-ball sampling were used and after 14 interviews, theoretical saturation was obtained. The collected data were implemented in Word software and analyzed using Maxqda software. The research data were analyzed in three stages: open coding (712 descriptive codes), axial coding and selective coding. The findings show that the final model consists of 6 main categories, 20 subcategories and 129 abstract concepts. The most frequent concepts were respectively intervening conditions (69 codes), causal conditions (15 codes), strategies (13 codes), contextual conditions (12 codes), core phenomenon and outcomes (each of them 10 codes). The “stages” of new financial product development were identified as core phenomenon of the model. The research findings show that capital market managers and policy makers need to pay attention to all categories of causal conditions, intervening conditions, contextual conditions, strategies and outcomes of new product development, and take a marketing and multifaceted approach to new financial products development.

In any business, developing new products is necessary to meet customers’ needs. The production and application of marketing knowledge has shaped the marketing capabilities that lead to the development of new products. On the one hand, the challenge of accessing market knowledge in emerging economies, and on the other hand, the customer’s implicit needs create problems for companies in this way. The aim of the present study is to investigate and analyze the impact of market orientation on the performance of the new product with respect to the moderating role of the social relationships of managers and costumes’ need. This applied research was conducted with a survey method and the data collection tool was a questionnaire. The statistical population of this study was the companies presented in the 23rd Elecamp International Fair. By using the census method, 207 companies were examined. Statistical analysis was performed using structural equations and SmartPLS software. The results showed that market orientation had a significant effect on exploratory and exploitative marketing, and business relationships of managers positively moderated this relationship. However, political ties in the relationship between market orientation and exploitative marketing had no non-linear (inverted U) role, and its effect was only linear and had no moderating (inverted U) role in the relationship between market orientation and exploratory marketing. Finally, the customer’s implicit need had only moderated the relationship between exploitative marketing and the new product’s customer-based and financial-based performance.

Organizations are seeking to create value in a collaborative project, which leads to economic and technological growth. The purpose of the research is to identify the factors affecting the success of the joint design and commercialization projects aiming new product development. In this research, several factors have been identified and categorized by reviewing related literature and interviewing experts as well as studying cases available in the air industry, and have been evaluated by distributing a questionnaire among experts. As a result, 23 criteria were identified after studying the literature. Of these, 14 criteria were screened according to the opinion of the experts in the air industry through a questionnaire via thematic analysis as the most effective factors. These 14 indicators were placed through the second questionnaire by fuzzy DEMATEL method and with the opinion of related experts in 3 categories of knowledge and technology, project management and partner selection. It was found that the knowledge and technology as well as project management indicators are effective and causal criteria, and the criteria of partners selection is an impressible and caused. Also, the most impressive sub criteria include expert project manager, possessing operational experience of collaboration and focusing on international airspace standards.

Open innovation relies on external knowledge sources such as customers, and Customer knowledge has been neglected in researches about Iranian Defense Industry.In addition, new product failure rate is hight in defense industries. This study aimes to investigate the impact of Customer Knowledge Management (CKM) on the Critical Success Factors (CSFs) of New Product Development and New Product Development (NPD) performance. This is a survey and descriptive study.considering the literature of the study, conseptual models and the hypothesis were pesented. In the second step to evaluate the models and the hypothesis a questionare was desingned and elites opinions through the users of defence products were included.using relative categorized method, the sampel memebers were selected among the users of new defence products. The analysis of the data through Structural Equation Modeling (SEM) showed that there is a positive and significant correlation between customer knowledge management (knowledge from, about and for customer) with perfomnce of the new product development and critical sources factors. Also the relation between the knowledge “from” and the knowledge “about “with critical Success factors was confirmed but the knowledge “for” customers was not confirmed. The results shows that adopting customer management knowledge in the process of developing new defence products has a great impact on new product development.

The purpose of this paper is the investigation of the moderator effect of perceived certainty and risk, and the customer’s knowledge of the product, in the satisfaction -purchase intention relationship in a new product experiment. By using an experimental method with a 2× 2 factor design (where each of the variables such as customer’s knowledge of the product and the perceived risk of the product define in the two level, up/down and high/ low) on 200 customers of stores in Amol city has been taken. By using questionnaires, required data is collected. The reliability of the questionnaire was proved through Cronbach alpha and the validity of the questionnaire was proved by tutors of this research. We use linear and multiple regression methods to test hypotheses. Generally the Statistics results show that the variable of customer satisfaction (as independent variable) has a Positive effect on purchase intention and also on the moderator effect of perceived risk and the lack of moderator effect of knowledge perceived in the satisfaction-purchase intention relationship.

The purpose of this paper is the investigation of the moderator effect of perceived certainty and risk, and the customer’s knowledge of the product, in the satisfaction -purchase intention relationship in a new product experiment. By using an experimental method with a 2× 2 factor design (where each of the variables such as customer’s knowledge of the product and the
perceived risk of the product define in the two level, up/down and high/ low) on 200 customers
of stores in Amol city has been taken. By using questionnaires, required data is collected. The reliability of the questionnaire was proved through Cronbach alpha and the validity of the questionnaire was proved by tutors of this research. We use linear and multiple regression methods to test hypotheses. Generally the Statistics results show that the variable of customer satisfaction (as independent variable) has a Positive effect on purchase intention and also on the moderator effect of perceived risk and the lack of moderator effect of knowledge perceived
in the satisfaction-purchase intention relationship

The purpose of this survey is to survey conceptual processes and consumers’ motivation for fancy purchase of new products. This study indicates how non-planned purchase of new products is different from that of other products leading to planning, marketing and management of sales costs and opportunities in new products industry by providing more information on the factors influencing fancy purchase. In order to study goals of the research, hypotheses were surveyed through a model of new product emotions, self-esteem, and knowledge effectiveness on behavior and intention of fancy purchase and effectiveness of purchase intention on purchase behavior, and finally effectiveness of social norms and oral advertisement on new product knowledge. This research was conducted by stratified random sampling according to the volume among 377 Azad University students through Harman et al questionnaire. 50-person pre-test sample was used in order to measure reliability of questionnaire and reliability coefficient was analyzed through Cronbach alpha and split off methods respectively as 0.82 and 0.85. Research hypotheses were tested by equation structures in LISREL software. Findings showed that fancy purchase intention has significant influence on fancy purchase behavior in studied population and characteristics do not have influence on fancy purchase intention while emotions have direct effect on fancy purchase behavior. New products knowledge has effect on fancy purchase intention but does not directly influence fancy purchase behavior. So-cial norms and oral advertisement have significant influence on new product knowledge. Therefore, before implementation of fancy purchase in the consid-ered population, its intention is regarded. In addition, informing on unique prop-erties of modern products could boost purchase intention in individuals.

Selecting a set of features and price for new product is one of the most important and difficult decisions for any firm. For its implementation firms require information by demand of consumers about product features,the cost of providing these features and reaction of existing competitors to new product entry. In this research, with the help of game theory, the various positions of new product entry in the automobile market has been studied and the position and price that makes the highest profit for manufacturers has been determined. Results of research show that with entering a new product,price reaction of competitors are not significant and entering new product has the greatest effect on their market share.

The aim of this research is to explore managerial factors affecting the success of new product development projects in small and medium sized enterprises. To find out these factors, deep interviews are conducted with successful managers in the field of new product development. Afterwards, a survey is conducted to production/sales/marketing/R&D managers and chief executive officers of small and medium sized enterprises to elicit their points of view. This study examines five factors assumed to be critical to influence on the top managers to achieve their success in the new product development. These factors include commitment, entrepreneurial orientation, social capital, international orientation and tendency to future studies of top managers.