جستجوی مقالات مرتبط با کلیدواژه "صنعت زیبایی" در نشریات گروه "تاریخ"

The value of the female body and how it was organized from the beginning of modernization in Iran under Reza Shah until now, was closely linked to the concepts of national identity based on the values of Western culture. The determination of the Pahlavi government to build a new society that represents itself through Western culture and symbols, along with the entry and influence of the beauty industry, had a lasting effect on the well-being of women's bodies, especially after the Unveiled. After this incident, the body, which had been hidden from view until then, became the place of government policy and the values of Western culture through the beauty industry that was advertised in government publications. This article examines how body management acted in the formation of the new identity of Iranian women during the reign of Reza Shah and, how the concept of the value of the female body led to the formation of jobs in this period. The research hypothesis, based on information newspaper articles and in a descriptive-analytical way, explains that the beauty industry and the transformation of the beautiful body into a source of power and dignity for women, led to the formation of the image of a new Iranian woman at least among the middle and upper urban class. For the first time, women's jobs revolved around body management.