جستجوی مقالات مرتبط با کلیدواژه "تاثیر رسانه" در نشریات گروه "علوم اجتماعی"

The effect of media content on individuals, institutions and the general public can be measured and identified. Media effect studies have been the focus of communication and media scholars around the world since the beginning of the twentieth century; And The number of domestic studies has also been growing in recent years, but the qualitative evaluation of this trend can make researchers aware of the criticisms and gaps in existing research to pave the way to improve the quality and improve the research process in this area. Therefore, after presenting the model of media content effects, this study examines 39 selected articles using a systematic review method. The findings of this study show; Despite the quantitative growth of media effect studies in recent years, these studies have often focused on the tangible cognitive and behavioral effects of the individual and have ignored the intangible effects of emotion, attitude, belief on institutions and the public. Ignoring the active role of the audience in the effects of the media, the dominance of quantitative methodology, ignoring the macro public and institutional effects, short-term studies of media effect studies and inaccuracy of metrics are among the criticisms of most of these studies. In the continuation of this article, while presenting a proposal to address these criticisms the existing gaps of each field of cognitive, belief, attitude, emotional and behavioral effects are presented as a guide for the qualitative development of this field of study.

The national media has a wide effect on the consumption culture of its audience. Therefore, during the process, the possible effects of the products of this media are identified before production to control and reduce the undesirable effects, which is called effect assessment. In order to assess the media content effect, in the first step, the effect assessment framework must be designed. Therefore, this study seeks to provide a framework for assessing the effect of national media programs on consumption culture.The effect assessment framework of the present study is presented in the form of a checklist. For this purpose, first the model of the content media effects was introduced and then by theme method, the dimensions of consumption culture with respect to religious and Latin sources were presented. Then, using the implication method, the initial list of checkpoints which are the possible media effects on consumption culture, was produced. This initial list consisted of 51 checkpoints, which according to the proposed steps of Stufflebeam in checklist design, were classified into 14 floors and 3 macro-floors and then described and its use and validity were approved. Then, the proposed process of effect assessment with reference to the checklist was mentionedEffect assessment of national media programs with the focus of the checklist produced in this study can increase the attention of managers, programmers and supervisors in the national media to the effects of content on consumption culture and help them reduce undesirable effects and reinforce the desired effects.

The present article analyzes the effects of globalization on individual behavior. Globalization through the communication technology and information revolution has caused the time and place borders to fade away. It has also led to the expansion of individual values among the local cultures that can present their values to the world. Television satellite channels are among the most important tools for the promotion of these norms and cultural values in socities. This article analyzes the effects of fashion satellite channels on the educated Iranian female. It tries to find out to what extent social and individual actions are based on conscious and/or unconscious global communicative perceptions and see if satellite as a powerful communication medium can affect educated Iranian youth. Using surveys and analyzing the data, it can be concluded that those fashion satellite channels that advertise western-style custumes have affected the educated girls in our society. However, these effects have usually been conscious-based rather than behavior-based. This study shows that these effects have been more influencial on the consumers’ knowledge rather than their social behaviours and actions.

This article is based on a research carried out by the authors in 2006 in the IRIB Research Center.The study aims at examining the effect of TV exposure on the audience’s agreement or disagreement with the ideas expressed in TV (political, economic, social, sports, and religious) programs.Of the interesting findings of the study are the following:The more the level of exposure, the less audience’s agreement on the issue.The more the social and economic status of the audience, the less agreement on the issue.Data in this study were analyzed through statistical methods of T-Test, one-way variance analysis, Pearson's Correlation, and Multivariate Regression Analysis.