جستجوی مقالات مرتبط با کلیدواژه "درگیری ذهنی" در نشریات گروه "علوم اجتماعی"

Due to the important role of tourism in the development process of the country, managers of the tourism industry are always facing the challenge of attracting tourists and gaining satisfaction. The purpose of the research was to investigate the effect of cultural events and mental conflict on the image and intention to visit the destination among tourists in Sarab Meime. The statistical population of this research includes the tourists of Sarab Meime district of Ilam province in the spring of 1400. Due to the uncertainty of the number of tourists in the aforementioned area, the sample size was 385 people, which is the highest sample size. In terms of purpose, the current research is applied and has a survey nature of correlation type based on structural equations. The required data has been collected with a questionnaire tool which has acceptable validity and reliability. The results of data analysis using the method of structural equations with Smart Pls software showed that cultural events and mental conflict have a positive and significant effect on the image and intention to visit the destination among the tourists of Sarab Meime. In fact, the overall appropriate image and intention to revisit the Sarab Meime district requires attention to the event brand, structural components, cultural events, place brand, tourist's mental involvement, overall image, cognitive image and emotional image of the destination. Tourism managers and marketers should pay special attention to these basic and important factors.

Among the factors that are necessary to facilitate the consumer’s daily life with high mental involvement, fashion clothing is an important and significant factor for many consumers. According to the importance of the subject, this research reviewed the effect of religion, materialism and demographic features of the consumer on mental involvement in fashion clothing among citizens of Yazd. Confirmatory factor analysis method has been applied in analytical statistics of this research to determine the role and position of each one of the research elements by using Amos software. Correlation test has been used in order to review the relations between fashion clothing involvement and its dimensions, and linear regression test in order to determine the effect manner of involvement in fashion clothing and mental knowledge on confidence in fashion decision making. The statistical population includes all the individuals above 20 years old in Yazd City; the sample size was calculated 99 individuals by using Cochran formula. The research results showed that religion and materialism have significant effect on mental involvement in fashion clothing and involvement has a positive and significant effect on fashion decision making confidence. Furthermore, mental involvements in fashion clothing and mental knowledge have a positive and significant effect on fashion decision making confidence and it was specified in the reviewing of the relation between demographic factors (sex, age,…) and the studied variables that the correlation between them was not significant even in the confidence level of 95 percent.