جستجوی مقالات مرتبط با کلیدواژه "مشتری مداری" در نشریات گروه "علوم اجتماعی"

 Police stations are considered the most important and basic executive units of the Islamic Republic of Iran's police force and are responsible for establishing order and security at the level of their protection area. The aim of the current research was to present and evaluate the fit of the ideal police station model in Faraja command with a customer-oriented approach.

 This research was done with quantitative methodology and using confirmatory factor analysis test and through structural equations and using spss and LISREL 8.5 software.

The findings of this research, the examination of the fit of the model in all three structural, environmental and functional dimensions showed that the value of t corresponding to each factor load in all three dimensions in the critical range of -1.96 to 1.96 is significant and confirmed with 95%, also the structural dimension of the equipment component With a factor load of 91%, and in the environmental dimension, the political component with a factor load of 88%, and in the functional component, the prevention component with a factor load of 86% have had the first place and the greatest impact on the described model, which indicates a strong and appropriate fit.

According to the research results and appropriate fitting of the general model, planning and operationalizing the ideal police station model, which is a native model and benefits from the advantages of dimensions and components, will improve the level of police stations with a customer-oriented approach..

The aim of this research is presenting a model of Saderat bank customer insight analysis quality by using grounded theory.  Aim society is combination of marketing and public relation experts that 12 of them have chosen by using purposive and theoretical sampling. Data collecting tool is semi structured interview and data analysis has done in three stages, open, axial and selecting coding.  Findings show that to achieve Saderat bank customer insight analysis quality should provide background that cause to increase products. The background includes: 2 causal conditions (plurality of healthy/unhealthy competitive acts, lack of instrumental look necessity), 3 contextual conditions (function of social-personal component for contacts, interaction of requirement-reaction, change of customer taste), 3 intervening conditions (risks of imitative advertisement, advertising stationary, contextual success/failure of advertisement), 8 strategies (systematic using of feedback mechanisms, suitable noticing to aimed society, customer orientation, quality of advertising localization, creating empathic feeling, participatory management,  producing efficient advertising and the nature of target oriented communication), 5 consequences (positive feedbacks, customer satisfaction, attraction/nan attraction financial/ non-financial references, bank and customer goal achievements and negative feedbacks). Final results show that customer insight supports the organization feedbacks to environment opportunities and threats and aids customer-concentrated growth. According to this, customer insight analysis shows itself to understand their expectations and edit a suitable model.

The aim of this study was to "investigate the impact of social exchange of employees with the customer on services provided to the customer with the mediating role of customer orientation in tourist hotels in Isfahan"; In terms of method, it is a descriptive-survey correlation with the nature of application and in terms of cross-sectional time. The statistical population of this study includes all employees of tourist hotels in Isfahan, which was selected as a statistical sample using the Cochran's formula of 170 people by available methods. The research measurement tool was a standard questionnaire for variables or social exchange of employees with customers, customer orientation and customer service provided. Was estimated at 0.841. Data analysis was performed using Spss26 and Amos24 software. Structural equation method was used to test the hypotheses. The results showed that in Isfahan tourist hotels, the social exchange of employees with customers has an effect on customer orientation and services provided to customers (designated services and extraordinary services). Baron and Kenny method also showed that customer orientation has a mediating role in the relationship between social exchange of employees with customers and services provided to customers.

Organizational performance is the measurable results of the organizational decisions and measures that is indicative of the extent of success and obtained achievements and is subject to efficiency and effectiveness of the organizational operations. In fact, measurement of the performance is not a target rather it is a tool for the assessment of effectiveness of the management and keeping abreast of the developments and their reasons. Using variables such as the public relations (internal organizational variable) and customer-orientation and respect for the client (external organizational variable), this paper has tried to measure the performance and process of feedback of the Iranian Legal Medicine Organization (medical examiner and coroner’s office). Public relations are one of the factors that could play a determining role in accelerating and facilitating the work process of the organization. The main task and mission of the public relations is to specify the fields of activity and appropriate methods of treating the client in the organization and sound observance of the customer respect project. The theoretical framework of the research is based on the chronic theory and the systemic viewpoint. The research methodology is survey and questionnaires have been used as research tools. The research has been conducted on 190 staff members of the Coroner’s Office who have been selected by complete enumeration. The collected data were analyzed by using inferential statistics and (linear regression, Pearson coefficient, etc.) tests. On the basis of the outlook of the majority of respondents, performance of the public relations (59/5%), satisfaction of client (58/4%) and client respect (55/8%) at the Coroner’s Office is at a modest level. According to the explanatory findings there is a significant relationship between performance of the Coroner’s Office and variables of client respect (r=0/53), public relations (r=0/55), customer-orientation (r=0/55) and satisfaction of customer (r=0/43). According to B=0/36 coefficients, the variable for client respect (36%) elucidates changes and fluctuations of the tendency towards performance of the Coroner’s Office.