جستجوی مقالات مرتبط با کلیدواژه « والت دیزنی » در نشریات گروه « علوم اجتماعی »

Analysis of visual media using the critical discourse analysis approach is an effective method. With a new approach and using Fairclough's views in the tradition of critical discourse analysis, this qualitative study has dealt with the Evolution of Walt Disney animations’ focus on females. Accordingly, both linguistic and non-linguistic aspects of three Walt Disney animations, Snow White and the Seven Dwarfs, Beauty and the Beast, and Frozen 2 -each of which respectively representing classic, renaissance and new era periods- have been analyzed. The selection criterion for these animations, apart from their “female” main character, is their temporal dimension. In Fairclough's three-dimensional analysis framework, the description section is based on Halliday's views, the text and visual signs interpretation section is based on Leuween’s views and philosophers such as Michel Foucault, and the explanation section -which analyzes discourse, power relations, social institutions, and hegemony- is based on the views of Foucault, Althusser, and Bourdieu. In addition, various types of signs have been analyzed by taking advantage of leuween’s, Pierce’s and Barthes’s views. Also, the trinity has not been separately analyzed, but in connection with each other and in the Hegelian tradition. Using these views, how women are represented in these animations has been shown and the purpose, power, and hegemony behind these animations are expressed. In addition to imposing a special lifestyle on the audience, the creators of the animations have achieved more sales and wealth by activating the female character.

"Public Diplomacy for Children" or "Child Diplomacy" is public diplomacy actions and programs designed and implemented to influence children. Part of the importance of child diplomacy is its long-term and profound effects. The initial impressions and ideas that come from each country, state and nation in the minds of other children in the countries provide the necessary preconditions for further planning for further change or attracting public opinion and even the elites of that country. Thus, public diplomacy for children can be considered as a background to public diplomacy in other public diplomacy methods and practices.One of the most striking examples in this regard is the Walt Disney Company and its actions for US public diplomacy. To this end, in this research, while describing the history of the company's activities and its interactions with the US government in the past, the way of representing American principles and values ​​in the animation of the company's construction is studied using the methodology of semiotics. Using targeted sampling method and according to the definition of general diplomacy for children, the animations that were closer to the subject (Toy Story 3, Zootupia and 6 great heroes) were analyzed.The representation of the American lifestyle was the main theme represented in the animations examined.

Today, each of the different classes of people, are getting targeted by Medias. In this case children, because of High Hypnotic flexibility and low powers of reasoning and analysis, are more passive to message of Medias. Many of children's programs in the form of animation that produced by large international companies, is very attractive and can entertain them for long hours. In the other hand, these days in our society translated animations are well accepted and parents are very willing to buy them. Islamic republic of Iran broadcasting (IRIB) displays them in a vast area. Unaware of it that content of western animation can transform our children training. In this article some; message and negative effects have been studied. Their contents that comes from schools like Humanism, Hedonism and postmodernism reform worldviews and attitudes of children into paganism schools and institutionalized their orientation field in future.