جستجوی مقالات مرتبط با کلیدواژه "کاشت" در نشریات گروه "علوم اجتماعی"

This paper is an attempt to discover and explain the causal relationship between playing an online game named Clash of Clans and the behavioral changes of its players in Iran. This game was launched on August 2, 2012 and is classified as one of the addictive games. Clash of Clans has been popular in Iran since2014 and has involved many people from various social strata. This game is not specific to age, sex, or class and has attracted various people from various age groups. In order to provide and explanation for such addictive behavior and to conduct this research, the theory of cultivation and social learning has been synthetically used. An online questionnaire was also used to collect the necessary data. Methodologically, at the first step, a qualitative approach was used to discover what type of question need to be put into the quantitative questionnaire. Then, we used a survey method to analyze and explain the relationship between playing the mentioned game and how it affects the behavioral change of the players. Some findings show that this game is mostly played by men, single people and students. In other words, married women are less inclined to play this game. Also, the older people with permanent jobs tend to play it less. The pattern of game addiction also starts with friends and then it is transferred to player’s family. The data also shows that the Iranian family has built a stronger foundation for fighting the gaming addiction.The hypothesis of this research that the more people are familiar with the game, the longer the playing time was confirmed through a simple correlation test. The more family members or close friends play this game, the more hours of the day the player spends playing.By studying the frequencies, we found that men play the game more than women, singles play the game more than married people. It was also found that Clash players are mostly in the age group of 20 to 30 years and mostly play between one and four hours a day. Most of the Clash players are students and they encourage others to play as well. Another interesting results that was obtained from the tests is that there is a non-false causal relationship between the number of game installs and the cost for it, which means that people are willing to pay more due to their addictiveness of this game.Therefore, the two factors of cultivation and social learning that we mentioned in the theoretical synthesis are involved in promoting and continuing the game among Iranian respondents. Initial attraction may play a role in game initiation, but we have shown that friends and family encourage each other to play. Accordingly, friends and family play a more important role than the attractiveness of the game in the promotion and addiction of the game among Iranians.

This article analyzes the semiotics of the series which have been aired on two Persian TV satellites including “Farsi 1” and “PMC Family” the main purpose of the article is to introduce the lifestyle also the main problem of this research is: “hat kind of the lifestyle is presented to the audiences of the satellite television series?” Theoretical and conceptual approaches to lifestyle have been used in this paper as the theoretical study. The finding indicaed that these two TV channels have presented some characters such as immoral behavior, illicit relations, pregnancy before marriage, the desire to live in an affluent life and the avoidance of simple living.

The present paper examines the relation between the level of watching TV and the score of religious، group and gender identities of people. The presented results were taken from a scientific study conducted at the IRIB research center by using two methods including analysis of contents and surveying. The studied statistical community in the contents analysis section included comic programs، TV serials and news. In the surveying section، people above 19 years old in 5 large cities of the country (presented in the methodology) were studied. In this paper، George Gerbner''s Cultivation Theory is examined from the viewpoints of religious، group and gender issues based on the fact that repetition of TV programs has a cultivation effect on the minds of those who watch TV most of the times. The results of multivariable regression shows that although in some of the identity aspects in comedy، news and serial programs some messages were repeatedly broadcasted from IRIB and the watchers were exposed to those messages، the messages were beside other influential factors. The results further show that TV was an effective factor on the identity score of addresses in the studied level after other variables of social system. Moreover، despite Gerbner''s theory، TV in Iran has no cultivation effete on the minds of the addresses and people influenced more by other variables of social system.

This paper explains the effects of TV on culture by an emphasis on ethnical and national identities. The provided results which have been obtained from a part of a scientific research in IRIB research center show that on one hand, messages on some issues have been repeatedly broadcasted from IRI TV in three sections namely satiric programs, news and serials and watchers have been exposed to these messages, and on the other hand, watching TV has no influence on ethnical identity of the individuals. For national identity, the results of multivariable regression proves that level of watching TV has been entered into the equation and has been known as the third influential element after variables including communication network domain and level of individuals’ self confidence. On the whole, despite the fact that IRI TV produces and broadcasts messages regarding any of the identity issues under investigation, yet such messages are beside other influential elements and TV has been an effective element on the view of addressees regarding identity after social system variables. Moreover, the investigation showed that despite Gerbner’s Cultivation theory, TV in Iran has no Cultivation influence on the minds of addressees and people are more under the influence of other social system variables.

Television is one of the influential factors in shaping consumption culture in any society. Research findings in the two past decades show that television programs (series and commercials) mostly expose a luxurious style life, hence, elements of lavish consumption. The present article uses Cultivation Theory to explore media effects, and employs Use and gratification Theory to analyze the audience's treatment of the media message. According to Cultivation Theory, the content of TV programs could, in long term, shape the audience's values and attitudes. The study found some mechanisms in the content of TV series and commercials that could shape lavish style of consumption in the process of programming. These mechanisms are as follows: Scenario, atmosphere and representation. However, based on the Theory of Use and gratification, it could be argued that the messages might not have direct and equal effect on the all of audiences. The research findings show that there are some elements in the content of TV programs which could ground the luxurious consumption attitude in the audience; however the audience, depending on its psychological attributes, gives different responses to the messages, and therefore, will be differently affected.

This article is based on a research carried out by the authors in 2006 in the IRIB Research Center.The study aims at examining the effect of TV exposure on the audience’s agreement or disagreement with the ideas expressed in TV (political, economic, social, sports, and religious) programs.Of the interesting findings of the study are the following:The more the level of exposure, the less audience’s agreement on the issue.The more the social and economic status of the audience, the less agreement on the issue.Data in this study were analyzed through statistical methods of T-Test, one-way variance analysis, Pearson's Correlation, and Multivariate Regression Analysis.