جستجوی مقالات مرتبط با کلیدواژه « advertising billboards » در نشریات گروه « علوم اجتماعی »

For conveying of meaning, apart from discourse, there are also other means. Advertising billboards and banners are important and common means for conveying messages which by employing appropriate verbal and visual elements create a multi-dimensional text. The objective of this research work is analysis of multi-dimensional discourse of commercial billboards of banks based on the pattern proposed by Cheong (2004). The study method is qualitative as well as descriptive- analytical. The data used for this study are 40 advertising billboards by banks and other Iranian financial institutions, gathered from that kinds of billboard from streets of cities, banks achieves and internet. Results of this study show that some of the common structure of attributions of multi-dimensional factors, like main message and place of attraction, are influential factors in capturing the attention of customers.  Most of the billboards covered by this study were of low quality text that show the advertisement is written text and that’s why the customer is not compelled to take or reject the commercials. Based on triple structure, namely tendency towards text (CP) interpretative space and fusion of meaning, it became clear that 90 percent of the billboards have high level of interpretative connotation.

Driving has become a complex activity. It is obvious that careless driving is one of the
factors affecting highway accidents. Therefore, environment of roads is important to
support drivers in safe driving. One of the distraction factors is advertising signs on
the road that increase the amount of visual information and the scope of the driver.
Advertising billboards have a negative effect on line controlling and increase mental
load and the focus on the eyes and prolong the reaction time. In this research, a model is
designed to evaluate the safety problems, and to prepare this model, expert's opinions,
questionnaire, AHP method and Expert Choice software has been used. This model is
called the Index of the distraction effect. With the help of this model, the value of each
index through the observations and the status of billboards in each route examined and
decisions are made toward the distraction through advertising billboards on the path.
Based on these research results and other research to determine how much distraction
caused by billboards, appropriate procedures for our route and the extent of their impact
on safety is determined.