جستجوی مقالات مرتبط با کلیدواژه « استفاده و رضامندی » در نشریات گروه « علوم اجتماعی »

The main goal of this study is to explore factors associated with youth Zahedani Farsi language programs. Here's target audience of young people in Zahedan city that has been considered as a population which can be considered as the best investment any media and target groups. The sample size is 390 to choose from sampling, blending is used .That is, using multistage quota, population or sample size and questionnaire data were collected and analyzed. The theoretical framework of this research uses and gratifications theory based on the needs and interests, and different motivations often attempt to use their satellite. That's why the idea of "use and satisfaction " In this study seems necessary.They are there to satellite programs. A significant relationship between the knowledge of the audience with the tendencies of satellite programs there. On the other hand a significant relationship between age, socio-economic status, gender, and religion does not exist.

The purpose of this article was to study The Relationship between the Use of Virtual Social Networks and Changes in Students' Social Capital Dimensionsl of students of Mohaghegh Ardebil University who study at this university in the academic year of 2018-2019. In this study, the survey method has been used. The statistical population of the research consisted of the students of Mohaghegh Ardabili University in the same year, of which 383 were selected as the statistical sample based on the calculations by the Cochran formula. Sampling method is a randomized class. The findings of the research showed that among the six hypotheses that considered for research, three hypotheses, "Relationship between students 'use of virtual social networks and students' self-confidence" "The Relationship between the Use of Virtual Social Networks and Students' Religious Beliefs " and "Relationship between students 'use of virtual social networks and students allegiance from society norms and rule"did not have meaningful relationship and the intensity of their relationship was weak. This means that the students have stated that despite having spent too much time in these networks, their self-confidence has not increased significantly due to this presence. Also, presence in these networks has not reinforcement their beliefs and their following of norms . three other study hypotheses, which include the variables of interactive relationships, social confidence and participation and cooperation have a meaningful relationship. This means that more presence in virtual social networks has increased the number of these cases among students.

This article aims to study the audience of the theater and the factors that affecting on the choice of drama in them, which is carried out by survey method. The study population includes all people who bought tickets from "Mashhad Gisheh" site in the second six months of 1397 and some of the audience who have taken tickets in person. Sampling of this research was done in a simple random sampling method among respondents. The sample size was calculated using the Cochran formula of 369 people, but in the end, 375 people were analyzed as the final sample. Findings from the Pearson test indicate that between the choice of the drama with the actor (0.359), the subject matter and the genre (0.342), advertising including publicity (film posters, etc.) and word-of-mouth (0.155) and the director (0.411) have a positive and significant relationship. There is a significant and a negative relationship between watching a trailer and choice of the drama (-0.131). Also, there is no correlation between reading critique of theatre and choosing a drama (significance is 0.063 and correlation is 0.093) . Also, in the multiple regression test, the adjusted coefficient of determination was 0.357% that indicates independent variables have a significant effect on the choice variable (35.7%) in which the actor variable with the adjusted beta coefficient (0.331) has the highest share.

The purpose of this study is effective factors (human, management, welfare, education, technology, organizational factors and business environment) in improving the quality and quantity of IRNA news content (from the viewpoint of reporters, editors, chief editors and managers of IRNA). In terms of the purpose the current study is an applied one and in terms of method of data collection is descriptive-correlation. The population in the present study consists of staff working in the Islamic Republic News Agency (IRNA), including reporters, editors, chief editors and managers that are 150 people. By using classified sampling, 100 people were selected. Since this study is quantitative, the data collection tool is a questionnaire. Data collection method were applied by distribution of questions between reporters, editors, chief editors and news managers of IRNA, and its completion by themselves and then the questionnaires were collected. In the current study, the validity of measures of the research was done through face validity and construct validity and the Cronbach's alpha method was used to measure the variables stability. For data processing SPSS software was used. Tables, graphs, descriptive and inferential statistics (correlation, regression, Path analysis and population mean) is used to analyze and describe the results. The results of

The aim of this study was comparative study and identifying appealing factors of "cell phone social networks" from user’s point of view. The research method was qualitative phenomenology. For this purpose 20 users of Islamic Azad University Isfahan (Khorasgan) Branch was selected based on purposive sampling heterogeneous. The data were collected through a semi-structured interview and continued until data saturation. Then, the data were analyzed by applying the 7 - step Colaizzi method and based on the "Uses and gratifications theory". Findings showed that the appealing factors of "cell phone social networks" from user’s point of view were included "information dissemination and information finding", "use of new media technology", "facilitate family relationships", "facilitate friendly relations", "strengthening communications group", "strengthening the values and knowledge of personal" and "use of recreational opportunities" that in this article presented.

The importance and role of the internet in social and individual changes and interactions have been explored increasingly by a variety of scholars, especially after rising social media. Today, the study of social networks is one of the main interests of sociologists and a distinct paradigm in the field of sociology.
The purpose of this study is to examine the motivations that attract Iranian users to Facebook. To this end, 32 Facebook users were qualitatively interviewed using netnography methodology. The collected data were analyzed and interpreted thematically. The results show that there are two types of motivations: primary and secondary. The primary motivations includ curiosity, peers and friend's pressure, showing off their updatedness, entertainment and passing time, and community reconstruction. Secondary motivations include renewing old relationships, self-expression, feeling of existence, escape, free discussion, information give-and-take, and membership in virtual communities. The study suggests a pattern for membership motivations and concludes that policy-making in virtual social networks requires identifying the needs of the users, and the capacities and various dimensions of the networks.

The present study aims at analyzing the relationship between individual and social needs of the audiences of the cinema of Iran and the extent to which they use this cinema. The method of this study has been that of survey. Based on the theories and notions related to active audiences، usage and contentedness، the research tries to answer a fundamental mental question: what is the relationship between usage of cinema in order to fulfill individual and social needs and the extent to which cinema is used? The statistical population consisted of the audiences of cinema in Tehran city in 2011، and the sample consisted of 400 audiences. Results indicate that since the audiences have not found a response to their individual and social needs in the Iranian cinema، they make little use of the cinema in order to fulfill those needs، except in cases where the usage of the cinema is not contentbased، but rather derivative. In short، the audiences of the Iranian cinema are more inclined towards disusagerather than usage.

The present article aims to study Facebook users’ reasons and motivations for their usage of the social media. The theory of “uses and gratification” was used in this qualitative research and the data were collected through a survey and online questionnaire as a new polling method based on the Internet. The subjects were 130 Facebook users who were selected through purposeful non-probability sampling. From the quadruple set of needs, i.e. entertainment, cognitive, social and gaining personal identity, the findings show that Facebook users made use of the social media for fulfilling their social needs and gaining personal identity. The results also indicated that there is no significant relationship between users’ demographic attributes (gender and education) and their motivation.

With globalization of communications and development of communicative technologies, ethnic groups make use of these media for creating and reinforcing ethnical identity, bringing with it localization. Media industry is increasingly witnessing satellite television channels working on the theme of ethnicity, and this would probably create challenges for IRIB and the government’s monopoly over media in face of communication and information technologies. Using a documentary methodology and qualitative interview with 70 experts working in the fields of social and communications sciences, the present article aims to identify mechanisms of representing ethnic culture identity on satellite TV.Findings indicate that satellite TV channels play an important role in shaping and redefining ethnic culture identity through representational mechanisms based on “cultural distinctions,” and these mechanisms facilitate dealing with audiences. Furthermore, these media, in representing ethnic cultural identity, face certain challenges restricting the scope of their effectiveness.

This research aims to examine children’s motivations for, and their extent and manner of, using traditional media (cinema and theater, printed media, etc) and new media (radio, television, satellite, the Internet, etc.) and shed lights on the impacts of such variables as children’s age and gender, their parents’ education, job and accompany with children in using these media. It also tries to determine the relationship between traditional and modern media. The present study employs the two theories of Use and Satisfaction and Media Sociability. It was carried out through a survey of 400 children aged between 5 to 10 from Kurdestan Province Center, i.e. Sanandaj, in summer 1390 (Iranian calendar) using questionnaire as its tool. Research findings show that television is the most widely used media for children and watching TV is one of the most important activities for them in leisure times. Almost half of children watch TV during all days of a week. Parents’ education has a direct relationship with children’s usage of modern media. The more accompany on part of parents for watching TV programs, the more the amount of children viewership.

The primary aim of any media attempt is to attract an audience to be motivated first and hence, convinced about the message the media are likely trying to convey. The present paper answers this question: what are the university students’ reasons and motives for watching satellite channels’ programs? Research samples were 310 students from private universities, Sama Cultural-Educational Center and Qa’em Shahr Azad University who watched Persian-language satellite channels in 1389 (Iranian Calendar). A survey was conducted and data were collected through researcher-made questionnaires. Research findings indicate that most of the students watched satellite TV to satisfy their informational, cognitive, amusement and recreational and social needs and find their personal identity. In addition, the audience’ demographical attributes (age, gender and education) have a role in the quantity and quality of using satellite TV programs.

Nowadays, cellar phones have more influence on people's lifestyle and consuming behavior than personal computers or internet technologies due to their affordability and ease of use. The present study is part of a larger study on how Tehran 's youngsters treat cellar phones. Major hypotheses have been presented based on a conceptual framework established through a review of empirical theories and sources. The study is survey style, conducted through small scale questionnaires administered to 387 youngsters in Tehran aging 12 to 16. The results show that such factors as levels of adherence to religion, gender, family conditions and school marks influence the youngster's inclination either to make favorable or unfavorable use of cellar phones. The findings also show that use of among cellar accessories, SMS and Bluetooth are more popular with the youngsters. It is also shown that among cellar contents, 'jokes and funny material's are more popular while 'scientific and educational material's are paid lesser attention. Moreover, there is a meaningful difference between male and female users concerning the cellar contents. The study shows youngsters mostly use credit simcards and a majority of them suffer addiction to use of their cellar phones.

Television is one of the influential factors in shaping consumption culture in any society. Research findings in the two past decades show that television programs (series and commercials) mostly expose a luxurious style life, hence, elements of lavish consumption. The present article uses Cultivation Theory to explore media effects, and employs Use and gratification Theory to analyze the audience's treatment of the media message. According to Cultivation Theory, the content of TV programs could, in long term, shape the audience's values and attitudes. The study found some mechanisms in the content of TV series and commercials that could shape lavish style of consumption in the process of programming. These mechanisms are as follows: Scenario, atmosphere and representation. However, based on the Theory of Use and gratification, it could be argued that the messages might not have direct and equal effect on the all of audiences. The research findings show that there are some elements in the content of TV programs which could ground the luxurious consumption attitude in the audience; however the audience, depending on its psychological attributes, gives different responses to the messages, and therefore, will be differently affected.

Watching Television and soap operas, is one of the most important activities of most people, particularly women, worldwide. There are various motives for watching T.V, such as obtaining serenity and entertainment, filling up the leisure hours, forgetting daily problems, and gaining information. The present study seeks to study the dimensions of satisfaction obtained from watching T.V soap operas by women. It also aims to find out the social correlations of obtained satisfaction, as well as their probable inter-correlations. The study utilizes Survey method, and data is collected through questionnaire along with interview. Since the “Use and satisfaction”, is the theoretical framework of the study, four-dimensional model of McQuail (including; gaining personal identification, achieving information, establishing social interactions, and obtaining serenity and entertainment) is applied to measure motives of watching (or sought satisfaction) and obtained satisfaction. Motives of watching and obtained satisfaction are considered as dependent variables and measured by investigator-made scales, on the basis of the McQuail model as well as previous research. Some social factors (such as level of education, employment status, socio-economic status-SES-, and rate of watching) are considered as independent variables. To measure the validity of the scales, Content Validity is applied and Alpha Chronbach is used to calculate reliability of the scales. The overall reliability coefficients for motives of watching and obtained satisfaction scales are. 661 and. 911, respectively; indicating strong internal consistency of the scales. The sample study consists of 383 married women residing in Isfahan city within the age range of 20 to 54 years old. SPSS (version 16) software is employed to analyze the collected data. Descriptive findings of the study indicate that slight majority of women have low education and income; while the great majority of them are married and housewives who belong to low SES families. The analytical findings of the study show that the strongest and weakest motives of watching soap opera for women are gaining personal identification and obtaining serenity and entertainment, respectively. On the other hand, the highest and lowest satisfactions which women obtained are the establishing social interactions and achieving information, respectively. Furthermore, there are significant correlations between different dimensions of sought and obtained satisfaction. Finally, the mean of watching motives and obtained satisfaction decreased in contrast with increasing level of education and SES. It seems that the women in this study reinforce their cultural and religious values, acquire socially accepted values, recognize and improve their social and familial status, and explore realities (which are used as criterions to measure gained personal identification) via watching soap operas. However, the subtle analysis indicates that although “gaining personal identification” was the strongest motive of women for watching soap opera, but they reported slight satisfaction in this regard. It appears that soap operas are mostly amusing and establish social interactions rather than inform and give personal identity.

This study, conducted in the field of sociology of communication, seeks to investigate the different dimensions of women’s use and gratification through watching television soap operas (WUGSO), as well as to analyze the influence of socio-economic status (SES) on the degree of WUGSO. The Use and Gratification approach has been applied as the theoretical framework of this study. The research was conducted via surveys, and data was also collected through questionnaires along with interviews. The subjects of the study were 383 married women, all residents of Esfahan, and aged between 2054. The findings of the study showed that the average time spent watching TV was 3.24 hours per day. Many respondents regularly watched soap operas, which were indeed their first priority in their TV viewing patterns. Respondents were moderately gratified with watching soap operas. Furthermore, there was a significant and reverse relationship between SES of women and the degree of their use and gratification. For example, time for watching soap operas and also the degree of gratification among those who belonged to higher SES, was less than their counterparts in the lower SES.

This article is based on a research carried out in IRIB Research Center in 2006. The research involved 867 citizens above the age of 15 from Tehran. The survey was conducted and the individual's opinions were sought on how much they listened to the 'Radio Salamat' (Health Redio) programs and, if any, how much they were satisfied with the programs.Categories like the number of audience, the extent of usage, and interesting subjects related to health, were focused in the survey.Of the most important results of the study are the followings:-Only 17.6 percent of the respondents were among the audience.-27 percents of the listeners were 'very much' satisfied, 9.8 percents were 'much' satisfied, and 9.8 percents were 'little' satisfied with the contents of the programs.