جستجوی مقالات مرتبط با کلیدواژه "entrepreneurial orientation" در نشریات گروه "مدیریت"

This study investigates the impact of entrepreneurial orientation and supply chain resilience on the development of international businesses, specifically focusing on the mediating role of absorptive capacity in Digikala Company. While entrepreneurial orientation is recognized as crucial for organizational success, empirical studies often yield inconsistent results regarding its correlation with performance.A quantitative research design was employed, utilizing a survey-correlation approach. Data were collected from 168 employees of Digikala Company through online questionnaires. The responses were analyzed using SmartPLS software to determine the relationships among the variables of interest.The analysis revealed no significant positive effects of entrepreneurial orientation on absorptive capacity or supply chain resilience. Additionally, organizational innovation did not moderate the relationship between organizational resilience and the development of international businesses. However, significant positive relationships were found between entrepreneurial orientation, supply chain resilience, absorptive capacity, and organizational innovation, particularly in their collective impact on the development of international businesses.The findings suggest that while entrepreneurial orientation and supply chain resilience are critical factors, their direct influence on absorptive capacity and organizational resilience is not significant in the context of international business development at Digikala. Nonetheless, the interplay of these factors highlights the importance of organizational innovation as a mediator in fostering international business growth.

Despite the key role of start-ups in economic development and job creation, one of the biggest problems of these start-up businesses is their legendary failure rate. One of the main reasons for the failure of these businesses is marketing limitations in the form of lack of financial resources, time, market knowledge and marketing expertise. Also, these companies lack strategic plans and their management is based on personal experience and business intuition. Entrepreneurial networking is one of the solutions that have been proposed to solve these limitations, because networking is considered to be the factor of restructuring the world trade architecture. The current research was conducted with the aim of explaining the role of entrepreneurial networking ability on the marketing performance of start-ups, taking into account the role of entrepreneurial orientation and market knowledge. The statistical population was 550 start-ups and fledgling businesses in Isfahan. The sample size was calculated using the Krejci and Morgan table of 225 companies that were selected by simple random sampling. A standard questionnaire was used to collect research data. Validity of the questionnaire was confirmed by experts and reliability using Cronbach's alpha coefficient. Data analysis was done using structural equation modeling with partial least squares approach and SmartPLS software to test fit and relationships between variables. According to the research results, entrepreneurial networking ability plays an important role in improving the marketing performance of start-up businesses; Therefore, managers who want to increase their marketing performance must identify and form strategic alliances faster than competitors.

Today, digital transformation has caused changes in the business environment through the emergence and development of new technologies, while changing the needs of customers. In this context, disruptive innovation as one of the most critical factors that ensure the success of companies in the markets has been noticed by entrepreneurial managers. Due to the lack of studies, in this research, the impact of entrepreneurial orientation(EO) and digitalization strategy(DS) on disruptive innovation(DI) has been investigated.

The current applied research is descriptive-survey in terms of its nature and method. The researchers focused on the managers of production companies in Tehran as the statistical population of the study. The sample size was calculated with G-Power version 3 software, 313 people. Data were collected by non-random sampling method, and using a standard 33-question questionnaire with online survey. To assess the reliability and validity, and model fit, confirmatory factor analysis was used. Hypotheses were also tested with structural equation modeling technique and using Amos version 24 software.

The results showed that EO has a positive and significant effect on DI. Also, the strengthening role of DS as a mediator, and the weakening role of this variable as a moderator was also confirmed in this relation.

Depending on the level of EO of companies, DS can be considered as a lever or a cage for DI. In this context, the implementation of any level of DS should be calibrated based on the level of EO of managers on DI, in order to prevent the creation of a strategic cage that can limit innovation.

One of the most important prerequisites for economic development and increasing income is export performance which is considered an important source for the overall development of countries' economies. The main purpose of this research was to investigate the factors affecting the non-oil export performance of manufacturing companies in Guilan province. In this regard, on the one hand, providing a model leads to an increase in domestic income, and on the other hand, it will create a favorable environment for the growth of private and small businesses. In developing countries, including Iran, that export oil has always been the axis of economic development and foreign exchange earnings. Therefore, today, the growth of non-oil exports and the increase of the country's share in world trade and international markets in order to reduce the heavy dependence of the economy on oil revenues is considered one of the important economic goals. From this point of view, this research has investigated the drivers of non-oil export development of manufacturing companies in Gilan province and intends to answer this important question; what are the most important drivers of non-oil export development of manufacturing companies in Gilan province?

The research method is mixed research. The statistical population in the qualitative section includes university professors in the field of international trade, executive managers and successful and expert managers in the field of non-oil exports, and in the quantitative section, managers of all companies that export non-oil products in Gilan province. Using the purposeful sampling method, 17 quality department experts and 311 senior managers who had effective responsibility in the manufacturing companies of Gilan province were randomly selected. To measure the validity, two criteria of convergent and divergent validity were used, and in order to check the reliability, two criteria of Cronbach's alpha coefficient and composite reliability were used. The research questionnaires included entrepreneurship, market orientation, organizational learning, organizational innovation, competitive advantage and export performance. In this research, in order to investigate research hypotheses and test direct and indirect paths, structural equation modeling was used using Amos software version 24.

The results showed entrepreneurial orientation (Beta coefficient: 0.288), market orientation (Beta coefficient: 0.181), organizational learning (Beta coefficient: 0.125), organizational innovation (Beta coefficient: 0.232) and competitive advantage (Beta coefficient: 0.234) have a significant effect on the export performance of Guilan companies. Also, entrepreneurial orientation (Beta coefficient: 0.262), market orientation (Beta coefficient: 0.146), organizational learning (Beta coefficient: 0.137) and organizational innovation (Beta coefficient: 0.36) have a significant effect on competitive advantage of Guilan companies. In the other dimension, entrepreneurial orientation (Beta coefficient: 0.387), market orientation (Beta coefficient: 0.275) and organizational learning (Beta coefficient: 0.203) have a significant effect on the organizational innovation of Guilan companies. Finally, entrepreneurial orientation (Beta coefficient: 0.171) and market orientation (Beta coefficient: 0.198) have a significant effect on the organizational learning of these companies.

The results show that entrepreneurial orientation, market orientation, organizational learning and organizational innovation have direct and indirect effects on export performance. Having an entrepreneurial orientation has enabled manufacturing companies to obtain valuable information from the market in the field of non-oil products as well as the market gap in this field, and the organization can better identify market opportunities. The result of such an attitude is organizational learning, higher innovation and successful export performance. Also, the adoption of a market-oriented approach will cause the manufacturing companies of Guilan province to adopt the best response to environmental changes, changes in customers' tastes, as well as unforeseen events, and this preparation and complete study of market trends will create the basis for better performance and gaining a competitive position. It is noteworthy that organizational learning, while acquiring extra-organizational and exploratory knowledge and analyzing this knowledge in order to solve the company's problems (exploitative learning), facilitates the opportunity to create a competitive advantage and, subsequently, continuous export performance. Also, innovation facilitates the creation of a competitive advantage and subsequent higher export performance by focusing on areas such as the development of innovative products in accordance with market needs, technological processes for the production of innovative products, designing new marketing strategies, as well as adapting to unexpected opportunities. Finally, competitive advantage, in turn, is directly related to the availability of resources and core competencies and cost leadership and distinctive strategic strategies. From this point of view, when manufacturing companies are successful in the field of differentiation strategies and cost leadership, on the one hand, they inject products and services that are special and different from their competitors to the target market, and on the other hand, by reducing the costs of producing products, they offer highly competitive prices that leads to a favorable export performance.

The purpose of this study is to investigate the impact of strategic focus dimensions on relational capital in family and non-family companies admitted to the Tehran Stock Exchange.

In terms of the nature or method of data collection, this research is descriptive and correlational and based on structural equation modeling. This research is applied research in terms of its purpose. The statistical population of the research includes managers of family and non-family companies admitted to the Tehran Stock Exchange, where family companies are 38 companies and non-family companies are 757 companies. The sample size using the Cochran formula is 34 for family companies and 255 for non-family companies, as well as cluster random sampling method. The main tool for data collection is a researcher-made questionnaire using Debiki et al.'s (2020) indicators and questions.

In this research, the main hypothesis: dimensions of strategic focus on relational capital in family and non-family companies admitted to the Tehran Stock Exchange were confirmed, and two sub-hypotheses were confirmed and four sub-hypotheses were rejected.

Consider the impact of strategic focus dimensions on family and non-family companies and the difference that strategic focus has. Invest in family-owned companies because the markets trust these companies and provide them with many facilities.

According to statistics provided by the Small Industries Investment Support Fund in 2017, Iranian businesses accounted for only 10% of the country's export volume. Furthermore, technology-oriented businesses with advanced products made up only 1.5% of Iran's non-oil exports, according to the United Nations Development Fund. This indicates that Iran has not been successful in this area, and its rank in this field is lower than that of other countries in the region. Developed countries, on the other hand, emphasize the expansion of agriculture and technological industries. Therefore, there is a significant performance gap and unfavorable state of Iran's economic drivers when comparing the country's statistics and current position with the lofty goals set. Also, since each of the researches have dealt with specific dimensions of the variables affecting the internationalization of businesses and the lack of research that has discussed the intensity of internationalization in relation to strategic agility and entrepreneurial orientation and digital technologies is felt, And since until the research, these structures have not been examined with this combination, this research is innovative in this sense. The purpose of this research is to investigate the impact of digital technologies on the intensity of internationalization of technology-oriented businesses, with the mediating role of strategic agility and the moderating role of entrepreneurial orientation.
The current research is a descriptive-correlational type of research with a practical purpose and data collection through a questionnaire. The statistical population of the research includes technology-oriented businesses in Iran since April 2023, which have a history of exporting. To be considered a technology business, the goods and services of these businesses must be in the field of high or medium to high technologies, and the goods offered must be in production or at least at the level of a laboratory sample (capable of technical review) and services must have sales documents. The population of this research includes 305 employees of these businesses who are active in the fields of international trade. A sample size of 170 people was obtained using available sampling based on Cochran's formula and with an error level of 5% at a confidence level of 95%. The researchers used a 13-item questionnaire with a 5-point Likert scale (5 = completely agree to 1 = completely disagree) derived from standard questionnaires to collect information. The relationships between variables were investigated using the SmartPLS3 software and the structural equation modeling method, which is a statistical model to investigate the relationship between latent variables and manifest variables.
The analysis of SmartPLS3 software showed that digital technologies have a direct and positive effect on the intensity of internationalization of technology-based businesses. Entrepreneurial orientation as a moderator and strategic agility as a mediating variable have a positive and significant effect as well. Therefore, businesses, especially technology-oriented ones, should consider the impact of digital technologies on the intensity of internationalization. They should digitize their processes by using digital technologies to enter and operate more successfully in international markets. Additionally, they should increase the intensity of internationalization by raising the level of strategic agility and using entrepreneurial orientation in their activities.
Technology-oriented companies operating in technology-intensive environments can expand the market for their technologies through internationalization of sales. They may do so in response to small, mature, or highly competitive domestic markets, or because they perceive greater opportunities in foreign markets. In general, the internationalization of technology-based firms is likely to increase as the world integrates, trade barriers decrease, and transportation and communications become more efficient. Therefore, the use of digital technologies can help businesses build better relationships with customers and suppliers, improve productivity, and facilitate faster internationalization. Therefore, it is better for businesses to consider their strategic agility while investing in the use of digital technologies so that they can quickly change their innovations according to the demands of customers and obtain specific information from competitors and improve their products. Design and develop faster and send to international markets.

Today, most businesses need efficient and new knowledge and technology to succeed in their field of activity. The present study was conducted with the aim of analyzing the role of technological knowledge and entrepreneurial orientation on entrepreneurial success with the mediating role of psychological capital. This study has been conducted in terms of applied purpose, descriptive type and survey method. The statistical population in this study is 384 employees of knowledge-based companies in Lorestan province, who were selected by convenience sampling. In order to analyze the data, partial least squares method and Smart PLS-3 software were used. Convergent validity was used to measure validity, and Cronbach's alpha was used to measure reliability, and its coefficient is greater than 0.7 for all research constructs. The results show that technological knowledge has a positive and significant effect on entrepreneurial success and psychological capital. Entrepreneurial orientation has a positive and significant effect on psychological capital and entrepreneurial success. Also, psychological capital has a positive and significant effect on entrepreneurial success. Finally, it can be said that psychological capital plays a mediating role both in the relationship between technological knowledge and entrepreneurial success and in the relationship between entrepreneurial orientation and entrepreneurial success

The company's value creation for shareholders, customers and even the society is created through the optimal efficiency of the value chain, and entrepreneurial orientation in the company, including innovation, has a significant impact on improving the performance of the value chain and, as a result, creating a superior competitive advantage and the success of the company in a completely dynamic business environment. The meaning of the company's value chain is the activities and six stages, namely Research and Development (R&D), Design, Production, Marketing, Distribution and Customer Service. Based on this, in the current research, the effect of entrepreneurial orientation on the efficiency of the company's value chain and its market value has been investigated. The statistical population of the research includes all the companies listed to the Tehran Stock Exchange, which were selected as a statistical sample using a screening of 127 companies and were investigated in a ten-year period (2012-2021). Three dimensions (innovation, risk-taking, and proactiveness) were used to measure entrepreneurial orientation and the efficiency of the value chain was also measured using accounting data and the Stochastic Frontier Analysis (SFA) in Stata 14 software. To measure the market value of the company, Tobin's Q index was used. The results of the multivariable linear regression showed at the 95% confidence level, entrepreneurial orientation has a positive and significant effect on the efficiency of the value chain and Tobin's Q index of the company. On the other hand, the efficiency of the company's value chain also improves the Tobin's Q index. In addition, the results of the mediation analysis showed that the efficiency of the company's value chain has a mediating role in the relationship between entrepreneurial orientation and Tobin's Q index of the company.

In recent years, the economic potential of the tourism industry has attracted the attention of economic players. Studying the performance of active businesses in this industry and identifying effective factors in it has become more important. One of the variables that have been studied in this regard has been entrepreneurial orientation. Most studies have shown that entrepreneurial orientation positively affects performance as a unidimensional construct. However, scholars have urged to investigate the effects of the dimensions of entrepreneurial orientation on performance separately due to the existence of contradictory results and different conceptualizations. Moreover, adding other variables as moderators or mediators of this relationship has been helpful. In the present research, the effects of innovativeness, proactiveness, and riskiness on the performance of Iran's tourism sector firms, considering the mediating effect of marketing capabilities and the moderating effect of learning culture, have been studied.

Companies have a significant contribution to the development of the economy and have the potential to grow in the coming years. However, small and medium-sized enterprises still face numerous problems that lead to poor performance and slow long-term economic development. The purpose of this research is to investigate the relationship between entrepreneurial orientation and company performance through social media and managerial relations in Iranian insurance. Statistical data processing was done at the descriptive level with SPSS and at the inferential level using structural equations and SmartPLS4 software. A descriptive-survey and applied research method and a sampling method are available, which were collected from the employees of Iran Insurance Company. The research tool was a standard questionnaire that was finalized after modification and opinion of experts and university professors. Checking the reliability and validity of the questionnaire was also measured and confirmed using Cronbach's alpha test, combined reliability and convergent and divergent validity. The findings of the research and inferential testing of the hypotheses showed that there is a relationship between entrepreneurial orientation and social media, company performance, and managerial relationships. There is a relationship between social media and management relationships with firm performance. Also, there is a relationship between entrepreneurial orientation and company performance through social media and managerial relationships

Entrepreneurial orientation is a strategic approach to being a pioneer in hunting opportunities by using innovation and risk-taking. Today, thanks to technological advancement, advertising and marketing in social networks have turned into essential tools to affect customers’ attitudes and emotions, which can greatly affect the viability and performance enhancement of companies. The present study aimed to investigate the effect of entrepreneurial orientation on performance with the mediating role of social networks analytics practices and strategic approach to content marketing in social networks. This research was quantitative in terms of methodology, applied in terms of the purpose, and descriptive-correlational in terms of data collection and analysis. The statistical population consisted of member companies of Isfahan and Tehran Chambers of Commerce sampled by the convenience technique. Data were collected with a questionnaire whose validity was confirmed by calculating the convergent and divergent validity and whose reliability by calculating Cronbach's alpha. The data were analyzed by the structural equation modeling method (partial least squares) and SmartPLS 3.0 software. Based on the results, social networks analytics practices have a positive and significant effect on the performance and strategic approach to content marketing. The strategic approach to content marketing has a positive and significant effect on performance, too. In addition, entrepreneurial orientation has a positive and significant effect directly on social networks analytics practices and strategic approach to content marketing and indirectly on performance. Our findings can encourage organizations to strengthen their entrepreneurial orientation to improve performance. In addition, managers should pay more attention to social networks analytics practices and have a strategic approach to content marketing to improve the performance of their organizations.

Innovation and human capital have been proposed as the key success factors of companies in order to achieve a sustainable competitive advantage. Therefore, this research examines the effect of strategic human resource management and human resource management system on radical innovation by considering the mediating role of entrepreneurial orientation.

The current research is applied in terms of its purpose and descriptive-correlation in terms of its method. The statistical population of the research included managers of 4108 knowledge-based companies active in Tehran province. The sample size was determined by Morgan's table of 351 people. The data was collected with a standard questionnaire and by available sampling method and analyzed with PLS 3 Smart software.

The findings showed that strategic human resource management and human resource management system directly and indirectly (through entrepreneurial orientation) have a positive and significant effect on radical innovation. Also, the direct effect of entrepreneurial orientation on radical innovation and the direct effect of strategic human resource management and human resource management system on entrepreneurial orientation were confirmed.

Managers of knowledge-based companies by applying appropriate strategies and efficient use of human resources management system can stimulate and strengthen entrepreneurial actions and behaviors in the company, and in this way, by creating an innovative approach, achieve Facilitate competitive advantage for your company.

In the era of post-industrial societies, in order to improve performance and competitive advantage, organizations should not only focus on the quality of products but also on the strategies used such as market orientation and entrepreneurial orientation.The purpose of this research is to analyze the role of strategic orientation on the performance of Company with regard to the role of absorptive capacity, ambidexterity of innovation and human capital.

Current study is practical in terms of purpose and descriptive-correlation type. The statistical population of the research included all employees of Pegah Fars Company, 159 of whom were selected as a statistical sample according to Cochran's formula. In this research, a standard questionnaire was used to collect data, and hypotheses were tested using the structural equation modeling technique.

Based on data analysis, market orientation has a significant effect on absorptive capacity and market orientation has a significant effect on absorptive capacity and exploitative innovation with the moderation of human capital. market orientation and entrepreneurial orientation have a significant effect on the performance of the company with the mediation of exploitative innovation. Also, entrepreneurial orientation has a significant effect on company performance through the mediation of exploratory innovation.

The statistical research community cannot engage in new entrepreneurship and innovation and ultimately improve its performance by relying only on the information available in the market, therefore, in order to survive and perform more distinctly from competitors, in addition to using the opportunities available in the market, it should create ideas and discover innovation, and also expand its absorption capacity and pay attention to the role of human capital in strengthening these relationships

The present study sought to identify elements and to present a model Internal Marketing with Entrepreneurial Orientation approach to the development of Start-up business economics of Iran’s by using the mixed research method.The research population in the qualitative section was experts and the population in the quantitative section was managers,experts,and knowledgeable people in the field of Internal Marketing and Start-up businesses.The Grounded Theory was used for qualitative data analysis and descriptive statistics,confirmatory statistical analysis, and structural equations were used for the quantitative analysis.In the qualitative section,the data from the in-depth semi-structured interview and the Grounded Theory and were coded in the three stages of open, axial and selective coding,the paradigmatic model Internal Marketing with Entrepreneurial Orientation approach to the development of Start-up business economics was presented,The findings of the qualitative part indicated that Development of entrepreneurial activities,Competitive Advantage and Promote innovation as executive consequences of internal marketing of Start-up business economics Iran’s was raised.Finally,in the quantitative section,the results of the coefficient model of the effect of the change factors on the outcomes showed the confirmation of the relationships.The results of the goodness of fit index showed a value of 0.665 indicating a strong fit and utility of the model

 In the last decade, small and medium enterprises have been considered as the main source of job creation and income in countries. These companies are more important because they play an important role in creating employment, increasing growth and economic development in the country. Also, Businesses with creativity and innovation do not shy away from change and use environmental conditions as an opportunity to create a competitive advantage. As a result, it increases flexibility. Therefore, achieving strategic flexibility in an environment where some organizations have not yet found their place in today's complex environment and need an immediate and fundamental change in the organization is important. Managers with strategic thinking can adapt to environmental changes. When managers are in a changing and unpredictable environment, they increase their efforts to adapt to environmental change and find new solutions. Managers of organizations, institutions and companies that want to grow and develop; they need to learn and apply at least some strategic thinking skills. The purpose of this study was to investigate the impact of managers 'strategic thinking on the flexibility of SMEs' strategy considering the mediating role of entrepreneurial orientation.

The purpose of this study is practical and in terms of data collection, it is a descriptive survey that has been done by cross-sectional method. The statistical population of this study is all managers and executives of small and medium enterprises in Semnan province. Since the number of units deployed in this province is more than 1609 units, thus considering the limited statistical population of the statistical sample size of 310 people using Morgan table was considered. On the other hand, the sampling method used in the present study is stratified random sampling. In addition, three standard questionnaires Liedtka (1989) for measuring strategic thinking, Hughes and Morgan (2007) questionnaire for measuring entrepreneurial orientation and for strategic flexibility questionnaire of De Toni & Tonchia (2005) were used. Cronbach's alpha coefficient was also used to measure reliability. Data analysis in this study was done by structural equation modeling with partial least squares approach using SPSS and Smart Pls.

The findings of the study showed that strategic thinking of managers has a positive and significant effect on strategic flexibility and entrepreneurial orientation. Entrepreneurial orientation also has a significant impact on strategic flexibility. Finally, entrepreneurial orientation mediates the relationship between strategic thinking and strategic flexibility.

Entrepreneurial orientation is an active strategic orientation that tends to take an aggressive approach to product innovation. Entrepreneurial orientation responds better to turbulent economies that usually do not follow the rules of competitive markets. Therefore, in order to increase the entrepreneurial tendency of managers and officials, it is suggested to pay attention to improving their capabilities and employees, transferring up-to-date knowledge to employees, encouraging employees to do creative and innovative work and supporting them, increasing the spirit of criticism among them and promoting this Culture in the organization, holding training programs to change attitudes and instill the belief among managers and officials that there are better ways to do things. Managers and executives can increase the company's flexibility by increasing innovation and creativity in the organization, increasing the ability to estimate the immediate needs of customers, responding quickly to market changes. Given that the entrepreneurial orientation means factors such as a bold and independent position to maximize profitability, the desire to carry out new projects and risky programs, courageous and extensive actions to achieve goals, provide new services, introduce new technologies Frequent changes in new services, etc., it can be concluded that the entrepreneurial orientation of CEOs affects the strategic flexibility of companies. In general, it can be concluded that management with an entrepreneurial orientation can improve the performance of the company. Therefore, it is recommended to design and implement general training courses related to entrepreneurship using the opinions of entrepreneurs and professors in the field of entrepreneurship, because these programs and training courses should be based on comprehensive characteristics and learning principles and regardless of time constraints.

The research method is a mixed qualitative and quantitative research and of an applied type. The statistical community in the qualitative part of the research is 10 managers, experts and university professors and also in the quantitative part 52 employees of the Islamic Azad University. For data analysis in Qualitative part of the theme analysis method and Maxqda software, and in the quantitative part to check the normality of the data using the Kolmogorov-Smirnov method, to test the hypotheses using the structural equation method and Smart pls software, and then to prioritize the variables using the interpretive structural modeling method. ism) and software (super decision). The findings of the qualitative part are 5 variables for the university social responsibility model, which are: 1- Legal responsibilities 2- Economic responsibilities 3- Environmental responsibilities 4- Responsibility Ethical 5- Humanitarian social responsibilities.The findings of the quantitative part indicate the confirmation of all the hypotheses and according to the values ​​obtained, the variable of social responsibilities is the first priority.

The aim of this study is to investigate the factors affecting entrepreneurship in terms of the rate of starting businesses and the performance of entrepreneurs, given the changes in the political, economic, and social fields, which have led to a decrease in government and organizational employment positions and an increase in unemployment in society. Entrepreneurial experience and tendency are among the factors that can affect entrepreneurial performance, and the purpose of this research is to identify their impact.

The statistical population for this research consists of entrepreneurs in Ilam city. Using Cochran's formula, a sample size of 212 people was selected from the population of 470 individuals. A questionnaire was used for data collection, and the research is applied in terms of purpose and descriptive and correlational in terms of data collection. The questionnaire's validity was confirmed using academic experts' opinions (content validity), and its reliability was confirmed using Cronbach's alpha coefficient. The data were analyzed using SPSS and AMOS software.

The results of the study indicate that entrepreneurial orientation and entrepreneurial experience have a positive and significant effect on entrepreneurial performance. Moreover, the mediating role of cognitive bias in this relationship was confirmed.

In conclusion, given the changes in the job market and the increase in unemployment, it is crucial to examine the factors affecting entrepreneurship and entrepreneurial performance. Entrepreneurial experience and tendency are two factors that can significantly impact entrepreneurial performance. The findings of this study can be helpful in developing strategies to support and improve entrepreneurial activities.