جستجوی مقالات مرتبط با کلیدواژه « marketing ethics » در نشریات گروه « فلسفه و کلام »

Marketing has for many years been working to reduce environmental concerns by relying on ethics and presenting new marketing ideas such as green marketing. Therefore, the present study aimed to provide a model of the green marketing process in the pharmaceutical industry.

This applied research was conducted with a mixed (quantitative - qualitative) approach. In the qualitative part, the methodology was based on data theory. The statistical population consisted of a group of experts (university professors, marketing consultants, and senior sales and marketing managers of pharmaceutical companies) among whom 11 were selected by snowball sampling. The interview tool was deep and unstructured. And the method of data analysis was open, axial and selective triple coding. In the quantitative part, the method was descriptive-correlational. The statistical population consisted of senior, middle and operational managers of pharmaceutical companies based in Tehran, 210 of whom were selected using simple random sampling. The research instrument was a researcher-made questionnaire. Finally, the data were analyzed using structural equation method.

In the qualitative part, the findings led to the design of the research paradigm by the researchers, and quantitative findings confirmed 21 hypotheses taken from the model at the 0.05 level, which resulted in fitting and confirming the model.

In the qualitative part, the findings led to the design of the research paradigm by the researchers, and quantitative findings confirmed 21 hypotheses taken from the model at the 0.05 level, which resulted in fitting and confirming the model.

Today, one the most important topic in management research is ethics. Several studies have conducted for examining the consumer ethical behavior. The purpose of this study is to identify the factors influencing ethical behavior in consumers. This paper reviewed the effect of demographic, social, psychological factors and religious beliefs on consumer's ethical behavior. The target statistical population contains customers of chain stores in the Kermanshah city. A questionnaire is designed by the researchers for collecting data. In order to analyze the data, SPSS software is used for descriptive and inferential statistics. The results show that demographic factors, social factors, psychological and religious beliefs influence the ethical behavior of the consumer and Socio-cultural factors that most influence the ethical behavior of consumers. The results of research can be used by Manufacturers and marketers in the field of environmental protection and encouraging consumers to take ethical consumption.