جستجوی مقالات مرتبط با کلیدواژه « رویدادهای ورزشی » در نشریات گروه « فقه و حقوق »

Towards the end of the 20th century, marketing experts made a significant discovery that successful marketing is not merely the outcome of routine activities carried out by marketing personnel. Instead, it is a complex phenomenon that involves a combination of mindsets, actions, competition, and the market planning process. Subsequently, a new form of advertising known as ambush advertising emerged. Ambush advertising refers to the practice of non-sponsors engaging in promotional activities that directly compete with conventional fundraisers, sponsors, and other rights holders. Despite the prevalence of ambush advertising, many countries have not yet enacted specific legislation to address such practices. Additionally, ambush advertising is utilized as a business strategy in certain countries to target competitors. In countries like Brazil, Russia, and England, where the organizers of major events and gatherings, such as the Olympic and FIFA committees, have made extensive efforts to establish exclusive laws granting them special rights to host these events, specific legislation has been enacted to combat ambush advertising.