جستجوی مقالات مرتبط با کلیدواژه « محصولات ارگانیک » در نشریات گروه « علوم تربیتی »

Organic agriculture is known as an insight and system of production of agricultural products that emphasizes the production of healthy products. In this regard, the current research has been conducted with the aim of presenting an innovative marketing model of organic products with a future research approach. From the point of view of the goal, this study is a fundamental research that was conducted with the qualitative research method and based on deductive-inductive reasoning. The statistical population of this research was theoretical experts (professors of marketing management) and experimental experts (managers of knowledge-based companies in the agricultural sector). Sampling was done in a non-probability and purposeful way. The data collection tool was interview. To analyze the expert interviews, the prospective research method was used and the relevant indicators were identified and finally the final model of the research was presented. Research data analysis was done with TI Atlas software. Based on the results of the research, economic drivers, laws, politics, subsidies, construction and rental, environmental and health as influential variables, location drivers, social, personnel, innovative productions as independent variables, cultural drivers, special services, competitors , exchange rate and inflation and planning services as linked variables and influential drivers of export, strategy, physical services, direct advertising, skill training, job satisfaction and young customers as influential variables

Organic farming plays an essential role in sustainable development, and the main factor behind the creation and development of organic products was the demand of consumers and especially the domestic market of the product. Therefore, the purpose of this study is to identify educational factors, environmental factors affecting the performance of organic production companies. This research was a type of developmental-practical, method of correlation. For validity of the instrument, content validity and construct validity were used. For reliability, the Cronbach's alpha coefficient was calculated as 0.836 for the whole instrument. The statistical population consisted of 180 managers and experts in the field of marketing and sales of organic products branded companies in Iran. 140 randomly categorized questionnaires were distributed among the population of the statistical population and 119 returned questionnaires were analyzed. And analyzed. Factor analysis and structural equation modeling were used to analyze the data and SPSS and PLS software were used. The results of the study showed that educational, environmental factors have a positive and significant effect on the performance of enterprises producing organic products.