جستجوی مقالات مرتبط با کلیدواژه « west azerbaijan » در نشریات گروه « کتابداری و مدیریت اطلاعات »

Instagram pages of public libraries were a suitable platform to establish and maintain communication with users and provide services and information they needed, especially during the epidemic of diseases such as COVID-19. The aim of the present study is to identify the factors affecting the willingness of users to continue using the Instagram pages of public libraries in West Azerbaijan province during the COVID-19 pandemic.

The current research is applied in terms of purpose and descriptive-survey of correlation type in terms of the data collection method. The research was carried out in 1399-1400. The data collection tool was a researcher-made questionnaire, whose face validity was confirmed by experts in this field, and its reliability was calculated using Cronbach’s alpha coefficient at 72%. The statistical population of the research included all the followers of the Instagram pages of public libraries in West Azerbaijan province during the COVID-19 pandemic, from which 20 active pages were selected, and the questionnaire was provided to them privately by the managers of the pages, and finally 212 questionnaires were returned. Descriptive statistics were used to determine frequency, frequency percentage, standard deviation and mean in SPSS software, and the structural equation modeling by partial least squares method in SmartPLS software was used to investigate the relationships between variables and test hypotheses.

The findings of the analysis of path coefficients showed that there is a positive and significant relationship between perceived usefulness, responsiveness, social benefits and satisfaction with the desire to continuously use Instagram pages of public libraries in West Azerbaijan province. Satisfaction with the path coefficient (0.446) was the strongest factor in predicting the continued use of Instagram pages of public libraries in West Azerbaijan province during the COVID-19 pandemic. After satisfaction, responsiveness, usefulness, and social benefits, respectively, had the greatest impact on the desire to continuously use these pages. Interestingly, no significant relationship was observed between the variables of ease of use, expectations, perceived enjoyment, type of post uploaded, post upload time, content, social influence, and correlation with the tendency to continuously use Instagram pages of public libraries. The results related to the path coefficients of the factors of type of uploaded post, time of uploading post, ease of use and content on the perceived usefulness of users from the Instagram pages of public libraries in West Azerbaijan province showed that there is a positive and significant relationship and the type of uploaded post with the path coefficient (0/290) was the strongest predictor of perceived usefulness. Furthermore, the analysis of path coefficients showed that the relationship between perceived enjoyment and perceived usefulness on user satisfaction is not significant, but the coefficients of the effect of ease of use and expectations on user satisfaction from Instagram pages of public libraries in West Azerbaijan Province is positive and significant. In general, the value of the goodness of fit was 0/641, which indicates the appropriateness of the overall fit of the model.

Originality/value:

 Considering that the desire and intention to continue using social media sites is an act after their admission and so far, few studies have identified the factors influencing the desire to continue using social media, especially Instagram pages in public libraries, the results of this study can have valuable scientific and practical implications for managers and policy makers in this field.

The aim of this study is to assess the media literacy status of cross-border citizens of West Azerbaijan province in terms of the status of their media literacy, and their ability to receive, evaluate, influence, and analyze media messages (as one of the influential factors)

This is an applied study in terms of purpose that was conducted using a descriptive-survey method. The research statistical population included all border residents of West Azerbaijan province, from whom 384 people were selected as the sample size using Cochran's formula and multi-stage cluster sampling and then simple random sampling. The research tool was a researcher-made questionnaire based on the index UNESCO World Literacy Media and localized scientific texts which were presented to 10 experts. Given that the minimum value required to achieve content validity based on the opinions of 10 experts is 0/62 according to the CVR index and 0/79 according to the CVI index, all items with a value lower than 0/62 and 0/79 were omitted from the questionnaire. The research data were processed using SPSS software version 26.

The level of media literacy of men was higher than that of women. In the married and single groups, the difference between the two groups is not significant. The level of media literacy of people living in the city was higher than that of villagers. As citizens’ monthly incomes increased, their level of media literacy increased.

The results showed that the status of media literacy of the cross-border citizens of West Azerbaijan province is at a weak level. Considering the results of this research, public libraries can provide library services and training courses required to improve the level of media literacy of the cross-border citizens of West Azerbaijan province.