جستجوی مقالات مرتبط با کلیدواژه "مزیت رقابتی پایدار" در نشریات گروه "تربیت بدنی"

The purpose of this study was to investigate the effect of marketing capabilities on creating competitive advantage for sport clubs in the days of the COVID_ 19 pandemic. The research method was correlation with the SEM approach. The statistical population was the customers of bodybuilding sport clubs in Tehran, of which 411 people were selected by cluster-random sampling. In order to collect data, Atuahene‐Gima (1993) and Porter's Competitive Advantage Questionnaire (2002) were used. In data analysis, descriptive statistics (frequency tables and graphs) and inferential statistics (Pearson correlation and path analysis) were used. The results showed that there is a significant positive relationship between marketing capabilities and competitive advantage of clubs in the days of the COVID_ 19 pandemic. Also it was found that the marketing capabilities of 76% of the total variance explain the changes in the competitive advantage of sport clubs. The results of this study emphasize the strengthen of indicators such as promotion activities, customer service, distinctive service, marketing research, customer relationship in sport marketing policies in order to achieve competitive advantage in the days of the COVID_ 19 pandemic, especially sustainable and homogeneous competitive advantage.

In the current era of the sports industry, organizational performance is critical for success in a competitive environment. In the current dynamic situation, it is appropriate for organizations to focus their management expertise on finding effective ways to create a sustainable competitive advantage. Therefore, the Iranian National Olympic Committee is facing various management challenges in order to achieve optimal performance. The purpose of this research work is to determine the impact of managers' strategic intelligence on the organizational performance of the Iranian National Olympic Committee with a mediating role of sustainable competitive advantage. The current research work is applied research in terms of purpose, descriptive-correlation in terms of nature and content, and field data collection in terms of data collection. The statistical population of the research work was made up of managers, experts, and members of the general assembly of the National Olympic Committee of Iran. Also the sample size was determined in full. Therefore, 90 questionnaires were completed and analyzed. In order to collect information, three questionnaires of Maccoby's strategic intelligence (2004) and Kaplan and Norton's (2001) organizational performance were used, along with the sustainable competitive advantage questionnaire in Yu et al.'s (2017) research work. The content and form validity of the questionnaires were confirmed by asking the opinions of 7 sports management professors, and its reliability was also confirmed using the Cronbach's alpha test. In order to examine and analyze the data, descriptive and inferential statistics were used with the structural equation modeling approach; the data was analyzed using the partial least squares method. The research results showed the direct and positive impact of strategic intelligence on organizational performance and sustainable competitive advantage, as well as the direct and positive impact of sustainable competitive advantage on organizational performance. In addition, the mediating role of sustainable competitive advantage in the influence of managers' strategic intelligence on organizational performance was confirmed. Therefore, the managers and decision-makers of the Iranian National Olympic Committee can use the capacity of strategic intelligence and its dimensions at the group level to provide the basis for maintaining competitive advantage in order to increase organizational performance.

The purpose of this research is to investigate the role of modern knowledge management processes in the strategy of sustainable competitive advantage among sports media staffs in Isfahan province. To investigate this, a major hypothesis and six partial hypotheses have been developed. The main hypothesis deals with the role of modern knowledge management processes in sustaining competitive advantage; and partial assumptions about the role of the dimensions of modern knowledge management processes (knowledge identification - the goals of cognitive science-knowledge production- Knowledge storage - Knowledge sharing - Knowledge use) in a sustainable competitive advantage. All assumptions were confirmed and their rates for the main hypothesis and sub-hypotheses are 0.34 and 0.38, 0.41, 0.41, 0.38, 0.33, 0.40 respectively. The present study is a descriptive-survey based on the purpose of data collection. The statistical population of this research is the sports media staff in Isfahan province with a population of 580 people. The random sampling method is simple. The sample size is 231 according to Morgan's table. By increasing one unit in knowledge management processes, the sustained competitive advantage will increase by 0.34 units. If the organization needs to be knowledgeable and appropriate to the needs of the community and industry, identify the knowledge needed and target it, and adapt to that appropriate strategy and produce the required knowledge, then this knowledge will be stored in the enterprise memory And be exposed to the needy for knowledge and practice.

The goal of this research was designing the marketing model for women's professional leagues with a sustainable competitive advantage approach. The method of research is qualitative and based on grounded theory. Theoretical sampling and Semi-structured interviews with experts (18 people) were used in order to collect information. To this end, the Premier League was studied in five sports (handball, volleyball, basketball, futsal and soccer). Data analysis was done using grounded theory in tree step: open, axial and selective coding. Based on the results of data analysis, the marketing model for women's professional leagues with a sustainable competitive advantage approach was designed with four levels. The fourth level includes resources, capabilities, demographic characteristics and segmentation, environment, environmental uncertainty. While human resource management, marketing mix, comprehensive quality management, competitive strategies, and marketing innovation as factors of third level interconnect with each other, they lead to sustainable competitive advantage. The second level consists of the sustainable competitive advantage factor that leads to the marketing performance, or level one. Therefore, having in mind both the detected factors in women sport marketing model and the fact that almost half of the country’s population is made of women, long term benefits can be achieved by investing in this major part of the society that has always been neglected as a potential source of making profits.