جستجوی مقالات مرتبط با کلیدواژه « sports identity » در نشریات گروه « تربیت بدنی »

The purpose of the research was to identify the effective dimensions in the sports brand community. The present research method is descriptive-analytical of the content analysis type and the Delphi technique was used to analyze the information. The research community included experts and sports management experts in the field of university branding, 15 of whom were selected non-randomly. To collect data, the Delphi method was followed in three phases until reaching the highest level of elite consensus. For data analysis, the method of coding opinions was followed in the first stage, and in the next stages, the declaration of opinions and the level of agreement were followed.The results showed that the most important dimensions of influence in the sports brand community include brand knowledge, brand satisfaction, brand identification, brand loyalty, and brand image. In general, the article examines strategies for developing and strengthening the sports brand and its impact on the society. These solutions include using appropriate marketing strategies, improving the quality of sports brand products and services, creating direct and active communication with fans and the community, promoting positive values and beliefs associated with the sports brand, as well as optimal use of the media in promoting and advertising the sports brand.

The aim of this study was to investigate the relationship between sports identity and fear of failure of football club players mediated by moral intelligence. This research was a descriptive correlational study. The statistical population of this study was 255 football players of Birjand League sports clubs. instruments included the Moral Intelligence , the Performance Fear Assessment,, the Failure, and the Sports Identity Questionnaire. modeling method with a path analysis approach was used.The results showed that sports identity has a significant effect on fear of failure through the mediating variable of moral intelligence. Also, the analysis of the direct effects of the predictor variable on the criterion variables showed that sports identity has a negative effect on fear of failure. It was described that the effect of this effect on the feeling of failure was significant but was not significant on the variable of fear of failure . The results showed that the effects of total sports identity through the mediating variable of moral intelligence on fear of failure and failure were negative and significant.

Therefore, the results confirmed the important and decisive mediating role of moral intelligence in the relationship between the two variables of sports identity with fear of failure in football players. Therefore, strengthening moral values and, consequently, increasing moral intelligence, causes the athlete to understand more about his sports identity, and as a result, reduces his fear of failure. .

The aim of this study was to investigate the leadership style of the servant in predicting athletic identity of the students in Islamic Azad University. 296 subjects participated in this study who 53.72% of them were male (N=159) and 46.28% of them were female (N=137). The mean age of the subjects was 22.85 years. Measuring instruments were included organizational servant leadership Revolution LOB and Sports identity. Linear regression indicated that servant leadership style could predict sports identity, monopoly, self-identity, negative impact, positive affect, internal components of sport identity and external components of sport identity (P≤0.05). On the other hand, servant leadership style could not predict the social identity of the students (P≥0.05). Therefore, it is suggested that physical education instructors in the universities consider sports identity as an important social structure. In addition, by discovering the dimensions that affect it, take significant steps in this regard and can result in more sports contribution in students.

A special type of transfer, withdrew from the event. The main objective of this study was to investigate the relationship between identity and social support network team to retire from professional football’s problems and provide a suitable model in this field. Population was professional players who hold more than five years from the date of their retirement.384 football players formed the final sample. Retiring from professional sports questionnaire Ceicic (2003) was used for data collection. Structural equation modeling results indicated that athletic identity with personal problems had significant positive correlation with the standard ratio is (0.21). But athletic identity with, social and professional problems showed no significant relationship. Structural equation modeling results indicated that social support network and no significant direct relationship with individual problems. However, the social network has a significant relationship with psychological, social and standard problems (0.25), as well as with professional problems with standard coefficient (0.21). In general, in order to reduce the personal, professional and psychosocial problems of footballers, two players of the social support network and sports identity should be considered.