جستجوی مقالات مرتبط با کلیدواژه « structural » در نشریات گروه « تربیت بدنی »

The purpose of this study was to qualitatively study the positive consequences of using sports marketing in Iranian Premier League clubs.The research method is exploratory and has a qualitative nature that used the grounded theory technique. The research population included professors of sports management, CEOs and marketers of Iranian Premier League football clubs, members of the marketing committee of the Football Federation. Targeted method and snowball technique were used for sampling. Open-ended interviews were used to collect data. Data were analyzed from 17 interviews. Three interviews were coded as a sample and finally the reliability of 85% was obtained. The results showed that in the open coding process, a total of 120 non-duplicate initial codes were generated. Codes based on thematic similarity were divided into 12 central codes and finally 4 selected codes. These codes were: fundamental consequences including football, legal-legal and behavioral-moral; Structural consequences including club, technological-advertising and human resources; Environmental consequences include social, cultural and fans-customers and finally economic consequences including income-investment, entrepreneurship-employment and economic growth. According to the results of the present study and presenting the positive consequences of using sports marketing, it is necessary that the managers and officials of the federation, league organization take the necessary action to employ and implement sports marketing management to be able to benefit from its positive consequences.

The purpose of this study was to investigate the effect of organizational support and psychological capital on the ability of employees to work in sports and youth departments in the west of Iran.

This research was descriptive-correlational and applied in terms of purpose. The statistical population of the study consisted of all employees of sports and youth departments in the western provinces of the country. Data were collected from available sampling; The sample size was 350 based on Morgan table. To collect the data, the standard questionnaire of work ability (Tommy et al., 1991), perceived organizational support of Eisenberger et al. (1986) and Lutans psychological capital (2007) were used. Structural equation modeling method was applied using Smart PLS software version 2.

The results showed that organizational support has a positive and significant effect on psychological capital (0.843), health promotion (0.112) and disease prevention (0.153). Also, psychological capital has a positive effect on health promotion (0.753). And disease prevention (0.773) has a positive and significant effect.

Managers of the General Directorate of Youth Sports in the west of the country are advised to take measures to increase the sense of organizational support to employees and also to improve the psychological capital of employees to increase and improve the ability of employees under their management.

Today, superstition has been criticized by researchers as one of the social deviations, and sport has not been immune from the propagation of superstition as an important social phenomenon with an unpredictable nature. Since superstition is one of the most common problems in modern sport, the purpose of this study was to identify the dimensions of tendency toward superstitions in Iranian sport. The exploratory approach was conducted qualitatively and grounded theory method was used. Firstly, by identifying the effective factors in the library of the Preliminary List, semi-structured interviews were conducted with 15 knowledgeable experts. For data analysis, logic inductive method was used during three open, axial and selective coding stages. After interviewing the experts, the results in open coding indicate that 83 codes were identified in superstitions in Iranian sports. Then at the axial coding stage, the tags were categorized in 22 concepts. Finally, 3 identified components derived from selective coding including structural, contextual, and behavioral categories were classified. It seems that there is no definite strategy for communicating with superstitions in sport, and in addition to training at all three levels of macro, middle, and wisdom, there is a need for social mechanisms, the creation of desirability and the use of non-homogeneous symbols and ultimately self-development Athlete's mental and emotional aspects.

This study aimed at investigating the barriers to implementing electronic customer relationship management (E – CRM) in Sport and Youth offices of South Khorasan province. The study was descriptive and survey. The population and sample consisted of all employees and managers of Sport and Youth offices of South Khorasan province (N=n=120). A questionnaire containing 15 items was used to collect data and to evaluate barriers to the implementation of (E-CRM) from various aspects. Validity was confirmed using factor analysis and construct validity was significant. The reliability was 0.86 using Cronbach's alpha. The questionnaires were distributed and 92 questionnaires were returned and evaluated. According to the results, the problems and barriers were divided into three categories: structural, social and information technology. Friedman test showed 12 main barriers to implementing (E-CRM) (m>3). The most important barriers included knowledge management (4), the initial cost of implementation (3.78), integrated utilities (3.61)… Therefore, Sport and Youth offices of South Khorasan province should employ knowledge management to implement (E-CRM) and revise social and structural aspects.