جستجوی مقالات مرتبط با کلیدواژه « کوید 19 » در نشریات گروه « تربیت بدنی »

The outbreak of COVID-19 crisis faced all sectors of sport industry; especially owners of sports brands with a major marketing challenge. Therefore, the purpose of this study was developing a mixed marketing ethical model for online sports stores in the Corona based on consumer-brand approach. After identifying the online sales links of sports products stores, 400 customers were selected purposely sampling as the statistical sample of the research based on the minimum statistical sample required in the Path analysis. After optimal reliability by Cronbach alpha (α ≥ 0.7), goodness of fit of the research model was performed using PLS-3 software. The results of factor analysis of the data showed that product ethical promotion (no additional cost for ordering) and ethical pricing (actual and fair pricing) had the greatest impact on the brand-consumer relationship. In addition, the perceptual quality of the product had a direct effect on the pattern of customer buying behavior. Therefore, to fill the gaps caused by the intangible nature of online shopping, online sales agents are recommended to insert the correct and real information of products, as well as forecasting the service units in social media networks to provide advice and other services such as compensation and retrieval in case of non-compliance of the sent product with the advertised product.

The purpose of this study was to identify the consequences of Covid-19 on Iranian sports. This research was done in a qualitative method and a thematic analysis approach. Further, the research was applied and exploratory. The population consisted of all experts in the field of sports management with scientific background (professors of sports management) and executive background (experts, managers and entrepreneurs in sports). We interviewed 12 subjects by a purposive sampling method. We used face to face and telephone interview in order to collect information. The validity and reliability were assessed by credibility, transferability, dependability, and test–retest. The interviews were analyzed by thematic analysis approach. The results showed that the consequences of Covid-19 on Iranian sports included 72 sub-categories, which were placed in 17 main categories. Finally, 9 concepts were identified: Economic, Tourism, Human Resource, Infrastructure, Media, Health, Communication, Event, and Post-corona. Given the study gaps in this area, the results of this study can be used as a basis for future studies. Moreover, all relevant organizations and managers can get acquainted with the present and future consequences and choose solutions to deal with the consequences.

The world is currently facing a much more serious crisis than in the past. COVID-19's crisis has seriously damaged many jobs and industries. Sports businesses are also among the most severely affected by the current crisis. Therefore, the aim of this study was to identify the challenges facing sports businesses. Methodologically, this research is qualitative research and its purpose is practical. The research population includes sports business owners. The results of the challenges were classified into two areas: structural and business. The structural level had two sub-branches, macro and micro. In the business challenges section, two sub-branches were infrastructure and human resources. Also, the solutions were presented by the research audience. Strategies for economic recovery in the post-Corona period were also identified, including political, structural, and economic solutions. Finally, sports authorities are encouraged to plan for business owners as soon as possible, taking into account the identified challenges, in order to prevent the closure and bankruptcy of most sports activists. Also, with the support of the government for sports businesses, to guide new investors, allow the growth of the price of sports services and amend the privatization laws in the current special circumstances.