جستجوی مقالات مرتبط با کلیدواژه « Sports Team Reputation » در نشریات گروه « تربیت بدنی »

The positive reputation of the sport teams is the most important intangible asset that somewhat determines their success. Therefore, the purpose of this study was the The Influence of the dimensions of Sport Team Reputation on Team Identification and The spectators’ Attendance Intention. Present research’s method is descriptive - correlation. The population and sample of the research includes members of the Persepolis team's telegram channel (1337926). 525 people of them were randomly selected. For the measurement of the variables of the research, some questionnaires were used, that their formal and content validity was confirmed by the experts, and their internal consistency was confirmed through Cronbach's alpha, and the structural equation model was used for hypothesis test. The results showed that team performance (0.82), team social responsibility (0.76), Spectator-orientation (0.70), team tradition (0.44), management quality (0.37), and financial stability (0.26) had the most impact on team identity of the audience, and team identity with a 0.80 regression coefficient, had effected the attendance intention. Therefore, sport teams can focus on the dimensions of the reputation of the sport teams by formulating and designing necessary and new strategies and programs, not only to achieve reputation, but also to create team identity, and finally to increase the spectators’ intention of attendance.

Spectator-based sports team reputation can have positive direct and indirect impacts on stakeholders’ behavior. In this regard, researchers are also seeking for a valid and reliable instrument to evaluate this kind of reputation. Therefore, the validity and the reliability of the Spectator-Based Sports Team Reputation Scale (Jang et al., 2015) in Persian were determined in this study. The given scale consists of team performance, team tradition, team social responsibility, spectator orientation, management quality and financial soundness of teams. After obtaining permission from the developer of the scale, content validity and face validity were confirmed by a group of experts. The questionnaire was also translated based on a three-step approach. To determine the reliability of the given scale, a pilot study was carried out on 45 participants in the present study (university students). To assess the construct validity of the given scale, a sample of 219 students with experiences of watching the games of Esteghlal and Persepolis closely were selected. In addition, confirmatory factor analysis technique and the LISREL Software were employed to assess the construct validity of the scale. The findings showed that the agents selected to measure the components of sports team reputation were endowed with the required reliability and they could measure the construct very well (RMSEA≤0.05). Considering these results, it was argued that the adapted Spectator-Based Sports Team Reputation Scale could be applied as a reliable and valid questionnaire for Iranian sport teams.