جستجوی مقالات مرتبط با کلیدواژه « advertising » در نشریات گروه « جغرافیا »

The statistical population in this research includes all the employees of the Islamic Advertising Organization, Bushehr Municipality, Bushehr Governorate, as well as companies active in the field of urban advertising, as well as construction companies active in the field of urban appearance, such as contracting companies in the year 1403 active in the field of advertising and urban management, possibly were considered simple, and using Cochran's formula, 340 people were selected as a statistical sample out of 2980 people. The research hypotheses were tested using SPSS 26 and Smart PLS 4 software, and the results showed that the participation and social responsibility of citizens has a significant relationship with the management of urban advertising and the development and evolution of the image of Bushehr city, as well as the relationship between social participation Citizens with the management of urban advertising and the development and evolution of Bushehr's appearance with the path coefficient of social participation on the two variables of urban advertisement management and patterns of development and evolution of the urban appearance were confirmed as 0.503 and 0.167, respectively, with a probability of 95%. In the following, it was found that the relationship between the social responsibility of citizens with the management of urban advertisements and the development and evolution of the image of Bushehr city was confirmed with a probability of 95% with the path coefficient b of 0.133 and 0.979 for the two variables of urban advertisement management and the patterns of urban image development and evolution.

Today، the need to pay attention to the role of advertising in choosing a brand of tourism destination، is one of the effective factors in attracting and retaining tourists to the tourism region. The purpose of this study is to investigate the effect of cyberspace advertising on the choice of tourism destination brand، with the mediating role of tourist self-concept، and the original identity of the tourist destination in Ardabil province. The research method is descriptive-correlational in nature، and is classified as applied research in terms of purpose. The statistical population of this research consists of all specialists، experts and university professors in the field of tourism، and is 68 people. The sampling method in the present study is the total census method، and 68 people were selected as the sample size. The data collection tool of this research was a 49-item questionnaire. The collected data were analyzed based on structural equation modeling with SmartPLS software. The results showed that cyberspace advertising، on the destination tourism brand، with a path coefficient of 0.32، cyberspace advertising، on the tourist self-concept، with a path coefficient of 0.77، cyberspace advertising، on the original identity of the tourist destination، with a path coefficient of 0.42، the conformity of the tourist self-concept، on the original identity of the tourist destination، with a coefficient of 0.22، the conformity of the tourist self-concept، on the brand of the tourist destination، with a coefficient of 0.25 and the original identity of the tourist destination، on the brand of the tourist destination، with a coefficient of 0.37 has been effective. Therefore، virtual advertising has influenced the choice of destination brand with the mediating role of self-concept، and the original identity of the tourist destination، and attracting many tourists، requires a sense of tourist self-concept with the destination brand.

The overall purpose of this study is to evaluate urban tourism marketing, which in two categories, evaluates the types of efficient advertising media and provides solutions for the development of tourism in Sanandaj. The research method in this research is a combination of descriptive methods. - It is analytical and profound. The method of data collection is survey-library. The statistical population used in this study consists of incoming tourists from seven tourist areas to Sanandaj and experts from different tourism sectors. Using the Cochran's formula, the sample size was selected from the total tourist attractions of several regions as a research sample and their questionnaires were randomly distributed and collected among them. In order to obtain the validity and validity of the data, the method of reviewing and reviewing the participants' opinions was used and to analyze the data, spss and excel software was used. The results obtained from Friedman's hypothesis and the similarity model show the ideal fuzzy option. All of the indicators related to encouraging tourists to travel have been significant: film and television programming (average 3.95), CD, brochure and photo (average 2), Internet information (average 2.95), newspaper publishing And promotions of journals (averaged 2.93), textbooks (averaged 1.5), seminars and conferences (averaged 1) B. Respondents to travel to Sanandaj have been influential.

This research is applied in terms of applied research, in terms of research method is exploratory-descriptive research, in terms of time horizon is cross-sectional, and in terms of data collection method includes a combination of qualitative and quantitative methods. The statistical population of this research consists of all cyberspace policy experts and experts, who were identified as 12 people. The steps were as follows: first, an interview was conducted in the form of a questionnaire from 12 experts, then the text of the interviews was coded openly, axially and selectively by content analysis method by maxqda software. Finally, 58 indicators were selected. Regarding the quantitative analysis of the data obtained from the closed questionnaire, the sample size was determined based on the study population and using Cochran's formula about 196 people. Then, by analyzing the exploratory factor by SPSS software, they were divided into 11 categories that the elements and items of the questionnaire are well correlated with each other, and finally all 58 indicators for this stage were approved. Which was tested using confirmatory factor analysis and path analysis. In order to refine and reliable the data, exploratory factor analysis of SPSS software and kmo test were used to ensure the adequacy of the sample size of the questionnaire and Bartlett sphericity test was used to test the correlation between variables. The structural model in the form of confirmatory factor analysis, path analysis, LISREL software has been used.

Polo tourism is of particular importance in many countries. In this respect, many successful attempts have been made by providing various exciting programs and rituals and presenting tourism packages to attract tourists interested in this sport. This study aimed to explain the strategic planning of polotourism development in Iran. This was an applied study conducted using the quantitative-descriptive design. The target population was a panel of polo, tourism, culture and physical educationexperts. A sample of 256 experts was selected using the purposive sampling method. The research instrument was a researcher-made questionnaire, the face and content validity of which was evaluated by a number of sports and tourism management professors, and for the overall reliability, the Cronbach's alpha value was0.86. This study showed that the managerial factor regarding the polo tourismpolicy-making and planning, the Polo Federation and its boards' level of awareness and attention to polo tourism were ranked third.The "Federation's emphasis on polo tourism development" ranked first among the managerial factors with value 6.13, while the "provincial boards' awareness of polotourism" ranked last with value 3.21. Policy making, planning, and especially provincial boards' awareness of polo tourism ranked last in terms of average value. Therefore, in order to achieve tourism objectives, we should prioritize policy-making, planning, and raising the executive agents' level of awareness.

The situation and the economic situation of our country are such that it is necessary to find a solution to the challenges and challenges faced by workaholic unemployment, poverty and immigration by reviewing existing capabilities and capabilities, and the development of tourism and entrepreneurship are among the opportunities. Which, if properly understood and actualized, can be effective in addressing many of the problems mentioned. Unfortunately, however, it has not yet been scientifically understood to cover a wide range of important issues of entrepreneurship in tourism and the development of the tourism industry. As a result, these two issues of tourism and entrepreneurship have progressed in different ways. Therefore, the present study aims to explain the position of advertising in the promotion of tourism, and the main question is whether advertising plays a role in the development of the tourism industry and how much it can affect entrepreneurship development. The research method is descriptive survey. The statistical population of this study was 100 foreign travelers of 5 star hotels in Mashhad. For analyzing the research data, descriptive statistics were used in SPSS software to determine the relationship and answer the questions. The results show that the effect of advertising on attracting tourists is low in terms of passengers, and also there is a significant relationship between the characteristics of the ground (age, sex, marriage, nationality, religion, occupation and income) with the type of use of the communication device. There is a significant relationship between the land characteristics and the type of visitation of tourism sites.

In fact, the existence of billboards especially advertising billboards are necessary for urban life and the prevention of Visual pollution resulting from advertising and also visual beauty of the landscape are necessary; for existence of aesthetics need to be codified rules and laws. This research aims to identify the implementation of environmental advertising regulations and standards in the city of Lahijan and exploratory descriptive research method has been used. In this research we first review the basic concepts and definitions presented in the landscape and advertising. Then we extract a set criteria and indicators in relation to advertising, in the form of tables; after that we compare those indicators with the present situation index by observation and data collection methods (interviews, field data collection, capture and use of census data). Then we examine the strengths and weaknesses found in Lahijan landscape due to the existence of advertising billboards are created using SWOT; and finaly the conclusion is reached that despite the Lahijan advertising billboards compliance with standards and indicators in most cases, due to issues such as: installing inappropriate, non-standard physical properties, non-compliance with privacy standards of advertising boards and non-compliance quality lighting and low attention to cultural and historical background, do not have the visual desirability and it is necessary to carry out the reforms in this feild.

One of the aims of tourism industry is to provide welfare, security, and mental comfort for tourists. This research aims at studying the necessity of providing social security for tourists in Mashhad. The current study focuses on sociological approaches regarding the tourists’ social security, in order for the tourists to enjoy an enduring peace of mind, emphasizing on factors including security in public and residential places, police’s performance, expert human resources for guiding the tourists, and media advertisements. This research was conducted as a survey using questionnaires to investigate 395 domestic tourists accommodated in residential centers in Samen area of Mashhad, who were selected through multi-stage cluster sampling. Cronbach's alpha was about 70% which indicated the relatively high validity of the visitors’ society in terms of feeling secure in Mashhad. The findings reveal that as the security in public places increases, the social security among the tourists also increases. The police are optimized and timely performance in emergency events also increases the tourists’ security. Training human resources as experts in guiding the tourists also enhances the tourists’ social security. Moreover, there is a significant relationship between media advertisements and the tourists’ social security. Accordingly, cultural and social guidelines and plans can be suggested to sociologically develop the tourism industry of the metropolis Mashhad. Flourishing of tourism industry in Iran is a means to reflect the current security of the society, as it actually is, in international setting. In addition, pilgrimage and religious tourism are rooted in the society’s religious beliefs. The holy shrine of Imam Reza (A.S) located in this city has turned it into one of the most important national and international Shiites’ religious destinations. During recent decades, due to the increase in the number of tourists and pilgrims, the everyday social flow of life in Mashhad, in any moment and any public, cultural, recreational and spiritual places, is part of everyday life of Mashhad citizens. As a result, it seems that, in recent decades, the pilgrims’ social security is of great importance to municipal, cultural, scientific and security managers of Mashhad metropolis. Based on a combination of theoretical approaches such as social security, Maslow’s theory of needs, and symbolic interactionism among others, it can be said that if the tourists’ needs are not identified and fulfilled, their satisfaction will decrease (Maslow’s theory), and the action resulted from the tourists’ mental interpretation regarding the feeling of security (symbolic interactionism theory) will not take place. Moreover, a brief look at the mentioned issues will draw attentions to the fact that security is a multi-layered and multi-level concept which does not easily render a uniform definition. However, this variety of definitions and complexity in its analytic levels does not imply fragmentation and lack of commonalities among them. In this research, through a survey study with researcher-made interview questionnaires, the documents on social security and tourism were studied. The sample of the study included all (domestic) tourists accommodated in welfare accommodations and services of municipality of Samen district of Mashhad in 2013, with 395 participants. Multi-stage cluster sampling was employed to select the sample, and face validity was used to measure the validity of the questionnaire. To check the reliability of the questionnaire, Cronbach's alpha, the value of which is more than 70%, has been employed. Eventually, statistical methods (multivariate regression analysis and Pearson test) have been used to analyze the data. Table of distribution of the tourists’ general features indicates that the gender distribution is almost equal; about half of the population, 50.63 %, were men, and 49.36% were women. The data in the table also reveal that 76.44% of the tourists feel a high level of security in Mashhad, while 21.48%, and 2.04% of them, respectively, feel an average and low level of security. Regarding the tourists’ evaluation of the spread of delinquency and crimes around the holy shrine of Imam Reza (A.S), 36.55%, 37.8%, and 26.33% of the respondents referred to these issues, and expressed, respectively, a high, average and low dissatisfaction. With regard to the results of Pearson correlation test, there is a significant relationship between two variables of security in public places and social security. There is also a direct relationship between security in the tourists’ accommodations and social security. According, it can be concluded that there is a significant relationship and a strong correlation between security in the tourists’ accommodations and social security. It indicates that with police’s optimized and timely performance in times of emergency, the feeling of security in tourists and pilgrims increases. There is also a significant relationship between increasing the expert human resources and social security. In addition, there is a direct relationship between media advertisements and social security. It is worth mentioning that there are four variables remaining in the final model of the regression table, which are as follows: security in public places with 0.297 Beta, security in accommodations with 0.501 Beta, police’s performance with 0.756 Beta, expert human resources with 0.688 Beta, and media advertisements with 0.575 Beta have the highest influence on the tourists’ social security. According to these findings, the police’s performance is the most effective factor in predicting social security, having the biggest values of Beta. Media advertisements, expert human resources in tourism and hospitality services, the security of tourists’ accommodations, etc., respectively, had the highest influence on the dependent variable of social security of the tourists and pilgrims. According to the findings, security in public places including shopping centers, traffic routes, etc., is one of the variables relating to social security, and it is an important aspect of developing tourism industry. The findings of this study also reveal that the necessity to provide stable social and public security of the tourists and pilgrims in Mashhad is among the most important plans of the officials to influence the visitors’ attitudes. The tourists’ safety and financial security is of great importance which is dependent on the police’s performance. To improve the social security, it is also necessary to have formal and informal media advertisements in order to keep the pilgrims informed. In the current study, the police’s active role and intelligent performance in times of emergency have been the most important factors affecting the tourists’ and pilgrims’ social security in Mashhad. Altogether, the holy shrine of Imam Reza (A.S) locating in Mashhad has bestowed on this city a unique spirituality and holiness. If accompanied by the tourists’ comfort and social security, this spiritual soul can transmit culture, promote the religion, and remove the misconceptions about the security in our country.

Tourism Industry is one of the ways for getting revenue and increasing GNP in the countries in the world; it is important for officials. Razavi Khorasan province is faced with a large number of pilgrims, so because of Imam Reza holy shrine. This can be as a good potential for attracting tourists. Therefore the use of marketing and advertising manner is essential for attracting tourists and increasing revenue. Torghabe city has been studied as one of the visual places and also marketing and advertising manner surveyed from Tourists, point of view of the city.In this study it is used from “Analytical Hierarchy Process” (AHP) and the completion of 133 questionnaires among the tourists of Torghabe and 10 questionnaires among the expert of tourism organization in Rzavi Khorasan in 1389 and also this study examines variant methods of advertise ments to attract tourists to attractive areas of the province (case study: Torghabe city). The results display the advertising method view of tourists and officials respectively 1- advertising on T.V and satellite and playing programs for indentifying tourism attractions. 2-introducing attractive areas of the province through advertising billboards 3-introducing attractive areas at the entrance of city and the holy shrine of Imam Reza. 4-creating and introducting tours in the province by private sector supervision of the cultural Heritage and tourism oragnization.5-presenting tourist attractions in the text books in education. 6-Creating internet sites to introduce tourism attractions of the country.7-introducing tourist attractions of all provinces in various offices and organizations, which are of preference and significance.

Gorgan have a excellent position in terms of historical،cultural،geographiclocation and access. But more tourist attractions in the city is unknown. It is obvious that the suitable utilization of the city''s tourism potential requires study،survey and careful planning. so that the success of advertising activities depends on the media and how to use it largely. The purpose of this study is determine and compare the effective factors of various statements advertising on the increase in attracting tourist to the city of Gorgan from the people and experts perspective. Methodology in this research is combination of descriptive- analytical method that has been tried using FTOPSIS model shoud be evaluated experts regarding in relation to effectiveness of various advertising statements on attracting tourist to the city.. And other related factors also encourage tourists to visit the city of Gorgan be asked Friedman is also used for evaluation and feedback. Experts in the impact of different promotional items to attract tourists، according to a media component of effective city of tourism should be evaluated. And finally to determine the effective medium to attract tourists to the city of Gorgan، the weights obtained in terms of tourists and experts have multiplied. The research shows the television، Internet، newspapers، magazines، brochures، books، manuals، seminars and conferences most effective in attracting tourists to the city of Gorgan hashes