جستجوی مقالات مرتبط با کلیدواژه « agro-tourism » در نشریات گروه « جغرافیا »

Geography is the link between humans and the environment, and the balance between the two will lead to the stability of the environment. Tourism operates within the framework of a special spatial model, which is one of these spatial models of sustainable tourism. The development of the tourism industry, especially in less developed countries, is an effective factor in combating poverty and increases the incomes of different groups, reduces unemployment and economic prosperity, and thus improves the quality of life of people and increases social welfare. Tourism is not only considered as a potential tool to solve some problems in rural areas, but also as an integral element of rural development strategy. The village, the first permanent human settlement, the place of activities Agriculture and the work environment, effort, production and other efforts of human productivity of the land.Rural development is a multidimensional phenomenon that today requires policy to focus on the development of innovative ideas and projects It is a business initiative in rural areasRural tourism is one of the types of tourism that is associated with many other patterns of tourism, but its characteristic feature is the establishment in rural areas and its expansion has led to the introduction of modern methods of agriculture in rural areas and a very important source for skilled labor , Especially poor rural women and immigrants in the field of tourism and agriculture. Meanwhile, agri tourism, as a type of rural tourism, with significant effects on local motivation and economy, opportunities for diversification of activities, ultimately leads to increased public awareness. In terms of the importance of agriculture in improving life and also plays an important role in the sustainable development of agriculture in rural and urban areas.Therefore, agricultural tourism (agrotourism or agrotourism) has often been proposed as a sustainable development option to revive the rural economy and diversify income sources . By examining the potential of agricultural and tourism activities By combining these two elements under the title of agricultural tourism, it can be presented in line with the theory of sustainable tourism and a new strategy for the development of rural areas, which can be a factor for sustainable development of agriculture and rural areas,be in different villages.. At present, tourism is one of the largest and most diverse industries in the world and its rapid growth has led to many social, economic and environmental changes. Rural tourism is an effective tool that leads to increased productivity and efficiency of human resources, prevention Their migration in order to create new job opportunities, the interaction of cultures and rural development. Agri tourism as a subset of rural tourism is a strategy for rural development and reduces the problems of rural communities such as unemployment, low agricultural productivity, migration. Increasingly, cities and suburbs, especially in arid and semi-desert areas such as villages in Yazd province The purpose of this study is to investigate the factors affecting the development of rural entrepreneurship affected by agricultural tourism in the index villages and the purpose of tourism in Yazd province Which can be a factor for sustainable development of agriculture and rural areas. From the perspective of agriculture, agricultural tourism means expanding farm operations, using agricultural products in new and innovative ways, improving the flow of farm income and The development of new consumer markets is known. As a result, awareness of local agricultural products and the importance of preserving agricultural land through agri tourism increases.. , Local experts, villagers and managers of tourism industry using Cochran sampling method from among the residents of 30 key villages of Yazd province, the main research tool was a researcher-made questionnaire whose validity was confirmed by university professors in the field of tourism and its reliability was based on alpha coefficient.Cornbach 783 /. Was obtained. Data analysis was performed using Smart PLS2.0 and Spss22 software and the research results were presented using a one-sample t-test and structural equation modeling. Economic, social and cultural development indicate that the findings show that variables such as village, tourist, farmer or garden are among the primary drivers (pillars) of agricultural tourism and despite these four pillars of agricultural tourism has become meaningful And the research results indicate that variables such as structures, government support, tourists' motivation,cultural and their education with the focus on agricultural tourism are factors in rural development with effective results (economic and social and cultural growth and , development and development of work culture and entrepreneurship).

Introduction Farm diversification is one of the most important strategies which ensures optimal management of agricultural labor and agricultural development. In this context, agritourism is of major capabilities to achieve agricultural development and creation of additional income for farmers. Agritourism is a specific type of rural tourism in which the housing of hosts is combined with agricultural unit which allow visitors to participate in agricultural activities or complementary activities on the property (Marques, 2006). According to Weaver and Fannel (1997), Agrotourism is as rural businesses that integrates acting farm with commercial tourism components. Despite Iran's vast capabilities to attract agri-tourism, very few studies have been carried out to identify the programs of agri-tourism development. A study carried out by Varmazyari et al (2014) to estimate the willingness to pay for agri-tourism, showed that about 80% of the citizens surveyed in Qazvin city tend to pay for the benefit of agri-tourism services. Considering the significant willingness average of urban households to pay and given that 80% of the respondents accepted one of the fees to pay for tourism services, researchers concluded that there is a potential market for developing agri-tourism enterprises.
Materials and Methods This study is a descriptive – analytical research. Data collection tool was a questionnaire completed by 255 tourists older than 18-years which visited East Alamut. The recommended sample size in studies based on factor analysis is 10 to 20 people per variable (Thompson, 2004). Coefficient of variation was used to determine the importance of each category in choosing the agri-tourist destination. Then, factor analysis with principal components and varimax rotation was used in order to identify the preferences of tourists in East Alamut about agri-tourism activities and services and analysis of the related factor structure. It should be noted that the number four services and activities due to low factor loading were remove from factor analysis and ultimately 19 variables entered into the analysis.
Results and Discussion Descriptive findings showed that the mean age of the respondents was about 35 years, and the average monthly income per household and household dimension were 17 410 Million Rials and 3 people, respectively. On average, tourists planned to spend 22 hours in East Alamut. Evaluating the education level showed that 154 people (61.6%) of respondents had academic degree (Associate degree to PhD). The results obtained from coefficient of variation also showed that the activities and services such as "walking in farm and garden", “eating fresh products such as honey and walnuts, cream, and so on as breakfast ", and " watching and pleasuring different flowers" and "using fresh agricultural products" were of the highest priority for agri-tourists and" the possibility of drawing inspired by nature " and " milking cows "were of the least important for agri-tourists. Factor analysis indicated that a number of 6 factors including "buying and picking fresh products", "use and enjoyment of flowers and medicinal plants", "nature-based sports", "doing agricultural activity" and "watching wildlife" explained totally 64.41% of the variance of the activities and services influencing on the selection of agri-tourism destination.
Conclusion Findings indicated that tourists were highly willing to take advantage of countryside lush nature and its natural and healthy products, whereas some agricultural activities were of the lowest importance.
Therefore, preparation, packaging and introducing appropriate natural local products to urban citizens play a major role in attracting them to rural environment and economic prosperity of host communities. Another result indicates the willingness of urban citizens to use herbal medicines which are often found in natural environments such as rural areas. Thus, launching the market of medicinal plants managed by the local community and even performing festivals offering natural products is effective in increasing knowledge and interest of tourists for the rural environment and use of the supplied products, as well as in diversifying and sustaining rural and farmers’ incomes.