جستجوی مقالات مرتبط با کلیدواژه "color" در نشریات گروه "جغرافیا"

As the main factor of advertising in the last century and as the newest one, environmental advertising is one of the building components of the city landscape. Although advertising is one of the methods of beautifying the urban landscape, sometimes people use urban spaces for advertising regardless of their visual beauty. The landscape of urban spaces is affected by many factors. Environmental advertising is one of the most important influencing factors in terms of urban spaces due to its close relationship with the body of the city and also an objective factor in people's eyes. Therefore, the role of environmental advertising in the urban landscape is of great importance, in order to develop an organizing plan or to modify urban views. The purpose of this research is to measure the effect of environmental advertising color on the urban landscape in Felestin Street, Mashhad, in order to use it to improve the quality of the landscape in this area. In this research, by using a questionnaire and a population of 352 people and spss software, information related to advertising boards in Felestin was collected and by using analysis methods and Spearman's correlation test and multiple regression, as well as field observation and collection, the resulting information was processed. has been The results obtained from this research show that there is a significant relationship between the color of environmental advertisements and urban landscape, and the attention to color in environmental advertisements, according to the investigations and the use of Spearman's test, where the significance level was less than 0.05. It has a direct effect on increasing the quality of urban landscapes, and in particular, according to the obtained regression coefficient (0.04), it can be concluded that the color of environmental protection has little effect on the urban landscape of Felestin Street.

The main axis of this research deals with the method of creating and developing architecture based on the qualities that respect the relationship with space and the way of human life under the influence of light and color, instead of using criteria such as dimensions and size. How does natural colored light affect improving the psychological performance of housing? What are some ways to help reduce people's stress? It seems that the use of colored glass in homes can have a positive effect on people and psychology. Also, the use of colored glass in the residence can reduce stress and anxiety caused by the external environment.

The current research aims to explain the anthropological components of historical buildings with an analytical approach in three neighborhoods of Tabriz's barou area; Maghsodieh, Sorkhab, and Sheshgolan with the valuable concepts of anthropology and psychology of light and color of the second Qajar period of Tabriz.

The present research was done with the descriptive-analytical method. The research approach is a combined approach with a sequential strategy (qualitative-quantitative). Necessary data were obtained with the researcher-made questionnaire, observation, and semi-structured interviews. The statistical population of the research was the 8th urban area of Tabriz, which had 123 residents and was questioned as a whole. Data analysis was done using the factor analysis method.

Studied Areas: 

The geographical scope of this research is the historical houses of Tabriz city.

The findings indicate that the transmissive surface (72%) of the sash crown is in order from more to less with red (14%), blue (12%), green (11.5%), and yellow (4.5%) colors. %), it is covered from the top to the bottom, but the combination of red color with other colors has balanced the effects of this color to a great extent. The survey of residents and experts and the findings of the analysis of the confirmatory factor have been such that the purpose of organizing spaces such as two-door, three-door, five-door, and two-door in the Qajar houses of Tabriz as well as elements such as sashes and mirrors according to the characteristics of light and Color has been the symbolic identity of light, meaning, excitement, visual continuity, spatial diversity, landscape, etc.

As a result, the important characteristics of light and color by the method of factor analysis in 6 readability factors with a share of 12.869, desirability 11.8, pleasantness 11.4, spirit and mood 10.7, adaptability and flexibility 9.9 and interaction 6.3 The interior spaces of historical houses were explored and presented in the form of proposed models.

For achieving goals such as visual beauty, spatial harmony, proper functioning, the positive environmental and psychological effects in planning, requires the use of a consistent, coherent, meaningful and beautiful element of color. The present paper attempts to provide solutions for the preparation and development of color matching conventions according to the climate, culture and neighborhood identity. In this research, for the purpose of achieving the desired objective using the Lenclos method for analyzing the existing colors and using the Kil hong Matrix, we introduce rules and guidelines for planning the correct use of color in the urban landscape. Also in ordertoclarify the subject and present a practical example, the neighborhood of Khalaja has been selected as acase study area and the role of color in its urban landscape has been analyzed.The research method inthis paper is descriptive-analytic and field studies. The statistical population in this researchincludes200 residents of the neighborhood and the passersby. A questionnaire was distributed about thecolor status of the neighborhood and the extraction of mental images between people. The analysis results from the incorrect recognition of the color element and the combination and incorrect use of colored elements alongside each other. Due to lack of appropriate harmonic coloration, Khalaja has a kind of visual contamination, which can be arranged in terms of coherence, functional and aesthetic coordination. The results of this study indicate that appropriate colors should be defined according to the climatic conditions of the place, international standards and cultural features, historical.

One of the characteristics of contemporary urbanization in our country is the decline of the qualitative values of cognitive aesthetic of the landscape which arises as a feeling of insecurity, insecurity, and failure and frustration among today's inhabitants of large cities. The lack of effective communication between the citizens and the city, resulting in their lack of attention and limited participation, has caused some kind of identification in the cities. Townscape is an objective reality which any individual could perceive through the visual environment of the town. The individual’s evaluation of the townscape originates from his interactive presence in the town, on one hand, and his personal knowledge, culture, and experiences, on the other. This evaluation eventually leads to his perception of the townscape, as he travels through the town. The townscape unfolds in series before his eyes. This gradual variation of the townscape is called serial vision. In addition, as a viewer, he can have various types of perception of the same townscape depending on such dominating factors as his way of motion-whether a mounted or a pedestrian-his geometrical situation in space, and the specific period of time. Every single perception that occurs, accordingly, within every single specific period of time considered as a sequence. In each sequence, the townscape can be perceived in detail. As a matter of fact, the details themselves form the content of the townscape. Bearing in mind the concepts discussed in Gordon Cullen’s “The Concise Townscape”, which concentrates on three major subjects: motion, situation, and content, here, I will focus on the content of the town structure. The content includes the following features: color, texture, style and individuality among which I will illuminate the effect of color on the viewer’s perception of each sequence.