جستجوی مقالات مرتبط با کلیدواژه « economic benefits » در نشریات گروه « جغرافیا »

New marketing methods are usually presented to tackle the problems of the traditional means of marketing or to increase their efficacy. Therefore, the purpose of this research is to evaluate the causality of the indicators affecting guerilla marketing to facilitate the attraction of tourists with an attitude toward economic benefits.

This is a cross-sectional study carried out in Kermanshah, 2021, using a mixed method of quantitative-qualitative. 85 primary codes were extracted from the desk studies and the analysis of 26 articles. The codes were classified into 7 groups according to their alternative themes. The given questionnaire was delivered to the experts and the results were modeled using the DEMATEL method.

Eventually, 63 extracted primary codes were classified into 9 content groups, 7 alternative themes and 3 basic themes. Human tools, cultural tools, causal relationships and technology were the most impressive variables. While, economic benefits, customer attraction, advertisement and causal relationships were the most impressible ones.

In guerilla marketing, Human tools, cultural tools, technology and causal relationships had an influential impact on the economic benefits, tourist attraction and advertisement.

Traditional marketing is very expensive, but new methods are always defined in the world of business and trade that solve the defects of the traditional method or can be defined in an environment that is more productive. . This factor caused the emergence of guerilla marketing. The purpose of this research is to design and present a conceptual model of guerrilla marketing. The current research is exploratory in terms of purpose and practical in terms of results. This research, using the structural-interpretive modeling method and after reviewing about 250 researches related to metasynthesis method, includes 7 main categories which have been approved by the experts and using the quantitative approach (interpretive structural modeling) conceptual model Guerrilla marketing factors have been extracted and placed in four levels. This method is in the group of system analysis methods that examines interactions between system elements. By defining each of the factors and also considering the final accessibility matrix, the final interpretive structural model was drawn. Since this method is based on the opinions of experts, the opinions of 15 experts and university professors were used, as well as in the matrix of power (influence), dependence of categories, technology tools, advertising weapons, facilitation of attracting customers (tourists), Economic interests are placed in the linked area. This means that any change on these variables can cause other variables to change. Also, the categories of human tools, cultural tools, and relational tools are placed in the (independent) area of influence, which needs more attention.

Due to the strategic location of the region, its connection to Central Asia and the Gulf from the north to the south, access to the Free Seas, neighborhoods in the land and close ties with the continents of Europe and Africa is always one of the most important ways of international relations. It is therefore important to create the appropriate communication channels. Several projects have been implemented in this area, including the construction of the Tehran-North Freeway, and the periphery, especially the isolated villages in the middle of the Alborz slope, are linked to the main transport arteries and metamorphosis Fast, environmental, economic and social experiences. Therefore, the research question is that what effect the construction of the freeway will have on the Sangan village, the statistical society of the study is made up of families living in Sangan village (Garden of Dareh). Sampling was done using cluster sampling method. For this purpose, cluster random sampling was done. In the preparation of the research questionnaire, 30 indicators were considered, each of the 10 indicators being three categories of sub-criteria: economic stability, economic justice and economic well-being. Data analysis was performed using GIS software. The results of the study showed that in the criterion of economic stability, the index of the effect of freeway creation on rural change and restructuring has the greatest impact. In the criterion of economic justice, the most is the relationship between job satisfaction and living standards, the extent to which social services are expanded, and the rate of use of the Internet. In the criterion of economic welfare, the highest relationship with the indicator of the increase in income of residents is bilaterally.