جستجوی مقالات مرتبط با کلیدواژه « entrepreneurial opportunities » در نشریات گروه « جغرافیا »

The Silk Road was a major trade route between China and Europe between the third century B. C. and the fifteenth century A. D. In recent years, WTO and UNESCO attention to the heritage of the Silk Road has grown, and attempts are being made to find strategies to preserve and exploit heritage sites located on this historical route. Meanwhile, promoting tourism can be a strategy for flourishing and entrepreneurship on the Silk Road.

The qualitative and quantitative method was used in this study and the Silk Road of Iran was selected as a case study. In the first step, an interview form was designed to identify entrepreneurial opportunities of Silk Road tourism of Iran. Data was gathered through snowball sampling method and analysed by using coding (open and axial coding) method. Finally, in order to determine priority of entrepreneurial opportunities of Silk Road tourism of Iran a Friedman test was applied.

The results demonstrated that entrepreneurial opportunities of Silk Road tourism of Iran can be classified into nine categories of opportunity – health & wellness, leisure and tourism, accommodation, public, transportation, business, cultural, administrative and financial. Also, the results of Friedman test revealed that among the accommodation opportunities restoration and changing caravanserai into hotels had the highest priority. In addition, experiencing historical travel style on the Silk Road of Iran was identified as the most important leisure and tourism opportunities. Furthermore, establishment of the restaurant on the Silk Road and serving the historical meals that flourished at the time of the flourishing Silk Road was mentioned by experts as an important public opportunities. It is noteworthy that, development of railway projects had the highest priority among transportation opportunities. And, commercial use of buildings on the Silk Road, such as holding galleries, introducing works of art, and offering commercially cultural products had the first priority among business opportunities. Besides, organizing cultural and historical tours was introduced as an important cultural opportunities. Moreover, among the identified health & wellness opportunities, arranging health and wellness tours on the Silk Road was the most significant opportunities. Creating a Silk Road secretariat and executive human resources was most attractive administrative opportunities. In addition, private investment for Silk Road tourism projects has the highest priority among financial opportunities.

The results of qualitative and quantitative method allow authors to conclude that promotion of tourism on the Silk Road of Iran is not just a strategy for preserving the heritage and protecting the Silk Road, but it can provide opportunities for entrepreneurship and the development of local economy. Regarding this, the implementation of the National Tourism Plan of the Silk Road is recommended with emphasis on the cities located on the historical rout of the Silk Road, approved by UNESCO. In addition, the study of the tendency of domestic and foreign tourists to travel to the Silk Road is one of the research that researchers are advised to do in the future.

The real war between countries in the coming decades will not be over energy or markets, but the real war over human capital. Therefore, countries need people whose talents and capabilities are developed in such a way that they have good knowledge, expertise, skills and creative thinking. In their path, entrepreneurs are involved with two important processes, i.e. discovering and exploiting entrepreneurial opportunities. In this regard, one of the effective factors in rural development that seeks national development and economic prosperity is entrepreneurship. In fact, entrepreneurship and opportunity recognition are tied to each other, and one of the most important parts of the entrepreneurial process is opportunity recognition. The inability of people to recognize these opportunities has been one of the reasons for the decrease in employment in the agricultural sector. This is also important in the villages, which constitute half of the country's population, because investment and Creating employment and entrepreneurship in the agricultural and non-agricultural sectors in the villages, in addition to improving the livelihood of the villagers and making the rural life more affordable, can lead to the development of the agricultural sector, reducing the economic pressure caused by Seasonal unemployment in the villages, the development of the villages and the economic prosperity of the country, in other words, the first step in rural development can be the creation of entrepreneurship, identifying entrepreneurial opportunities in rural areas. As a result of this article, which is prepared as a review, it tries to provide solutions by analyzing the entrepreneurialThe real war between countries in the coming decades will not be over energy or markets, but the real war over human capital. Therefore, countries need people whose talents and capabilities are developed in such a way that they have good knowledge, expertise, skills and creative thinking. In their path, entrepreneurs are involved with two important processes, i.e. discovering and exploiting entrepreneurial opportunities. In this regard, one of the effective factors in rural development that seeks national development and economic prosperity is entrepreneurship. In fact, entrepreneurship and opportunity recognition are tied to each other, and one of the most important parts of the entrepreneurial process is opportunity recognition. The inability of people to recognize these opportunities has been one of the reasons for the decrease in employment in the agricultural sector. This is also important in the villages, which constitute half of the country's population, because investment and Creating employment and entrepreneurship in the agricultural and non-agricultural sectors in the villages, in addition to improving the livelihood of the villagers and making the rural life more affordable, can lead to the development of the agricultural sector, reducing the economic pressure caused by Seasonal unemployment in the villages, the development of the villages and the economic prosperity of the country, in other words, the first step in rural development can be the creation of entrepreneurship, identifying entrepreneurial opportunities in rural areas. As a result of this article, which is prepared as a review, it tries to provide solutions by analyzing the entrepreneurial opportunities in the villages and the existing challenges. opportunities in the villages and the existing challenges.

Due to international sanctions and the Corona epidemic, tourism-related jobs in the metropolis of Mashhad have been more affected by other factors than other industries. The objective of the research: Leading research tries to investigate the factors affecting the exploitation of entrepreneurial opportunities in health tourism in Mashhad; In addition to the current situation, it can provide solutions in the future to improve this industry.

This research has been used to collect and analyze the findings using a combination of quantitative and qualitative methods and has been organized based on the combined sampling method. The data collection tool was interviews with 204 entrepreneurs in the field of health tourism, which was done using a semi-structured interview method. Since the data approach of the foundation was the basis of analysis, the effective factors identified in the form of 6 categories, 12 components, 16 indicators, and 66 identification codes, and the degree of the agreement was measured using the Thomas Cohen test. After confirming the findings, the researcher-made questionnaire was prepared and again provided to experts and entrepreneurs. After distributing and collecting the questionnaires, the data were entered in SPSS software and analyzed using Friedman quantitative prioritization test. The output showed that the most important priorities affecting the entrepreneurial field of health tourism in the city of Mashhad include the four main indicators of promoting entrepreneurship culture, public transportation management, education, and population. Finally, suggestions have been made to improve the health tourism situation of Mashhad from an entrepreneurial perspective.