جستجوی مقالات مرتبط با کلیدواژه « tourism destination brand equity » در نشریات گروه « جغرافیا »

Regarding the competitiveness of tourism destination in today’s world, first travel is not reliable indicator of tourism destination success. However, it is tourism destination revisit intention that defines tourism destination success. This is why that the present study aimed to investigate the effect of tourism destination brand involvement on the destination brand equity and the tourism destination revisit intention. For this purpose, Yazd City was selected as case study. The statistical population of this study consists of inbound tourists who visited Yazd in November 2016. A total of 200 tourists were selected from this population randomly. In order to collect the research data, a self-administrated questionnaire was developed. The validity of questionnaire was examined and confirmed through content validity. Also the reliability of questionnaire was examined through Cronbach’s Alpha Coefficient. The coefficient was 0.928 for our questionnaire which confirms its reliability. The research data were analyzed through SPSS and Lisrel. The findings revealed that tourism destination brand involvement affects tourism destination brand awareness, tourism destination brand image, tourism destination brand loyalty, and perceived quality significantly. Another part of our findings revealed that destination brand awareness influences tourism destination brand image significantly. Also tourism destination brand image and perceived quality influence tourism destination brand loyalty significantly. Finally the findings the findings revealed that tourism destination brand awareness, tourism destination brand image, tourism destination brand loyalty, and perceived quality affect tourism destination brand involvement significantly.

present research aimed to Analysis of the Impact of Factors Affecting on Satisfaction of foreign tourists visitor from the Museum of Azerbaijan in Tabriz City in the April of 2016 has been done. The required data for this study with available random sampling method from Foreign tourists that in April 2016 have visited the city of Tabriz and is collected by questionnaire instrument. The nature of the research is from kind descriptive- correlation. As well as, from the Spss 16 and Lisrel 8.5 software’s different methods of descriptive and inferential statistics to analyze data and test hypotheses have been used. In this research, from Keller (2003) model used. Provided results showing that Tourism destination Brand awareness, Tourism destination Brand image and Tourism destination Perceived quality on Tourism destination brand Equity and Overall satisfaction of tourists have a significant and positive impact. As well as the Impact of Tourism destination brand Equity on Overall satisfaction of tourists is positive and significant.

Brand equity is one of the instruments that can be used in measuring effectiveness of the brand. It is important in service industries such as tourism. This is why that the present study was aimed to identify brand equity dimensions for tourism destinations. The statistical population of this study includes the marketing and tourism professors and authors that have specialty in brand equity. A sample of 200 professors and authors has been selected from this population through convenience sampling method. In order to collect the research data, a self-administrated online questionnaire has been developed and then sent to the sample members. The reliability and validity of the questionnaire has been examined and confirmed in this study. Exploratory Factor Analysis (EFA) is the statistical method that has been used for extracting dimensions of tourism destination brand equity. The findings of this study identify nine dimensions for tourism destination brand equity. These include perceived quality of human relations, perceived attractions of tourism destination, perceived popularity of tourism destination, perceived convenience in tourism destination, perceived value of tourism destination, personal awareness of tourism destination, tourism destination loyalty, and perceived satisfaction of tourism destination.