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جستجوی مقالات مرتبط با کلیدواژه « Destination » در نشریات گروه « جغرافیا »

تکرار جستجوی کلیدواژه «Destination» در نشریات گروه «علوم انسانی»
  • یزدان شیرمحمدی، اسماعیل نصیری*، مهران شهرستانی

    گردشگری تاریخی، از عناصر اساسی توسعه اقتصادی در جوامع محلی است. مولفه های زیادی وجود دارد که می تواند در موفقیت این نوع گردشگری تاثیرگذار باشد، اما هرگونه اقدام یا استراتژی انجام شده باید ارتباط تنگاتنگی با تامین شعف گردشگر داشته باشد. نظر به تاثیر تحولات و بحران های کنونی از جمله کووید 19، زیان های سنگینی بر پیکره صنعت گردشگری وارد گردیده است و گرایش ها بیشتر به سمت بسترها و فضاهای مجازی است و با توجه به ویژگی اطلاعات محوری این صنعت، مقاله حاضر به بررسی رابطه تصویر مقصد به عنوان متغیری مرکزی با متغیرهای اصالت درک شده، درگیری و قابلیت اعتبار منبع از یک سو و قصد بازدید و قصد توصیه و شعف و طنین از سوی دیگر، برای مناطق تاریخی پرداخته و با بررسی متون، به ارائه مدل مفهومی و فرضیاتی بر اساس آن می پردازد. مطالعات نشان داده است که تصویر مقصد، یکی از عوامل اصلی جذب گردشگران و تاثیرگذار در شهرهای تاریخی است. نتایج به وجود تاثیر و رابطه مستقیم متغیرهای اصالت درک شده، قابلیت اعتبار منبع، و درگیری با ابعاد دوگانه تصویر شناختی و عاطفی و تصویر کلی تصویر مقصد و نهایتا به شعف و طنین گردشگران اشاره دارد. یافته های این پژوهش حاکی از آن است که تصویر شناختی و تصویر عاطفی بر تصویر مقصد اثرگذار است. نتایج پژوهش نشان داد که تصویر مقصد بر قصد بازدید و قصد توصیه تاثیرگذار می باشد. در واقع افراد که از مقصدی که به کشور مبدا یا منطقه خود نزدیک تر هستند و احساس نزدیکی با مردم محلی و هنجارهای آن ها دارند و یا از طریق انبوه اطلاعاتی که به واسطه رسانه ها و دوستان یا اقوام، به دست می آورند، به آن مقاصد سفر می کنند. یافته های پژوهش نشان داد که خلق تصاویر مثبت از مقصد ناشی از تعامل مثبت با جامعه محلی می باشد

    کلید واژگان: برند, مقصد, قصد بازدید و توصیه, گردشگری, جغرافیایی انسانی}
    Yazdan Shirmohammadi, Esmael Nasiri *, Mehran Shahrestani
    Introduction

    Historical tourism is one of the most important parts of tourism development, and many variables are effective in developing this type of tourism. The image of the destination is one of the determining factors in the tourist's joy of historical tourism. The image of the destination is considered a multidimensional and hybrid structure and follows the attitude pattern of three elements, including cognitive, emotional, and perceptual elements. Although some research considers the destination image as a two-dimensional structure (cognitive and emotional), some claim that tourism researchers have completely neglected the third dimension of the destination image, which has a useful meaning, over the past decades. The destination image was limited to studies of its perceptual or cognitive component. Now, travelers have concerns about their inexperience in destinations and want to find the most relevant information about their stay and destination before traveling. Providing reliable information for tourist destinations intended to facilitate the highest level of tourist experience and enjoyment leads to the tendency and encouragement of tourists to destination-oriented activities and experiences, including creating positive images of the destination, visiting the destination, shopping, and recommendations. Visiting the destination to others ultimately leads to joy and satisfaction that will lead to positive economic consequences for residents of historic cities. Visiting historic sites is one of the most popular activities among tourists. This justifies the favorable position of cultural heritage tourism among the fastest-growing tourism markets. However, less research has been done on the behavior of cultural heritage tourists. In 2014, approximately 40% of international tourists were identified as cultural heritage tourists based on their participation in cultural visits or activities. Culturally, they have been considered by marketing researchers.

    Methodology

    Since the purpose of this study is to investigate the effect of validity and conflict of destination image of historical cities on the joy and resonance of tourists, in terms of purpose, it is applied, and in terms of research, the method is descriptive-survey and in data analysis using structural equation modeling has done. In order to test the hypotheses of the statistical community, tourists in Yazd from April 1 to late September 2019 have been selected. Morgan table was used to determine the number of research samples, and the statistical sample of this research was 384 people. In this study, the independent variables are perceived originality, conflict, and source credibility; the mediating variables are cognitive image, emotional image, and destination image; and the dependent variables are tourist joy and brand resonance recommendation, and 28 questions have been assigned to collect the necessary data. In inferential data analysis, Cronbach's alpha coefficient and KMO test were used to determine the internal stability of the instrument. All statistical calculations of this study were performed using SPSS23 statistical software and analyses related to structural equation modeling using AMOS23 software, and the significance level of the whole test is P <0.05.

    Discussion and Results

    The findings of this study showed that the creation of positive images of the destination is due to positive interaction with the local community. Zhang et al. (2014) also concluded that the perception of the destination image can be influenced by political, ideological, religious, ethnic, and cultural issues. The findings of this study showed that emotional image has more effects on behavioral goals than cognitive image. This means that emotions, contrary to the cognitive claim of the image, have a more significant impact on the emotional image; Gartner (1994) and Hudson, Ruth, Madden, and Hudson (2015) achieved similar results. The findings of this study indicated that the image of the destination has a positive and significant effect on the intention to travel to that destination. Moon, Aziz, and Boji (2018) reached similar conclusions. The results showed that destination managers and marketers can increase tourists' motivation to recommend a trip to that destination by creating a good image of the destination.

    Conclusion

    This study aimed to evaluate the presentation of a theoretical model on the relationships of variables of perceived originality, conflict, source validity, cognitive and emotional image, tourist joy, and brand resonance recommendation of a destination and the characteristics of these variables with a focus on the destination image. The results of this study showed that the source's perceived originality, involvement, and credibility have a positive and significant effect on cognitive and emotional images. Also, cognitive and emotional imagery affect the destination image. The findings showed that the destination image affects the intention of the visit and the intention of the recommendation. In fact, people who travel from a destination closer to their country of origin or region and feel close to the local people and their norms, or through the vast amount of information they obtain through the media and friends or relatives, travel to those destinations. In addition, creating positive images of the destination is due to positive interaction with the local community. Zhang et al. (2014) also concluded that the perception of the destination image can be influenced by political, ideological, religious, ethnic, and cultural issues. The findings of this study showed that emotional image has more effects on behavioral goals than cognitive image. This means that emotions affect the emotional image, contrary to the cognitive claim of the image. Gartner (1994) and Hudson, Ruth, Madden, and Hudson, 2015 achieved similar results. The findings of this study showed that the image of the destination has a positive and significant effect on the intention to travel to that destination. Moon, Aziz, and Boji (2018) reached similar conclusions, in line with the research findings showing that destination managers and marketers can increase tourists' intention to recommend by creating a good image of the destination. This study showed that focusing more on the emotional image dimension puts managers one step further in controlling behavioral goals because their feelings and emotions directly predict decisions about tourists.

    Keywords: Urban Brand, Destination, intention to visit, recommend, Tourism, human geography}
  • Yazdan Shirmohammadi *, Amin Ghanbari, Parastoo Amidi

    Mystical tourism could have a significant role in the development of tourism industry. It is also possible to achieve a significant contribution by investing in the pristine sector of mystical tourism and create an authentic Iranian mystical cultural space. Considering the characteristic of a mystical tourist, which is generally spiritual and cognitive issues, gaining inner peace and the meaning of existence, it should be taken into consideration in branding a mystical destination. For this reason, this research tries to investigate The effect of visiting the mystical destination brand on love and fascination with the destination brand. In addition, the cultural destination of tourism can be created with a strong relationship between tourism and culture. Attarnishaburi tomb is one of the potential tourist areas that has the ability to attract tourists at the national and international level with unique historical, cultural, and religious features. The current research was conducted on the people who visited the tomb of Atar Neishaburi in the winter of 1400. Among the current population, 348 people were selected as a research sample based on Cochran's formula with the available sampling method. Statistical calculations were performed by SPSS and Amos software, and the structural equation modeling method was used to check the conceptual model of the research. The findings of the research indicate that brand awareness in mystical tourism according to the criteria of expectation from the brand, consumer brand allocation, secrets, sensitivity to the brand, intimacy and interest in the brand, respect for the brand, in terms of the fit of the tourist with The destination brand creates a positive and meaningful impact. The presence of an important relationship between tourists and the brand, with enjoyable experiences gained from the brand, creates more trust in the brand. The experiences created in connection with the brand can have potential positive effects on trust and satisfaction with the brand. One of the most important tasks of brand managers is to understand a set of associations around the brand because it can be valuable in the brand.

    Keywords: Brand, Congruency, Mystical, Cultural, Tourism, Destination}
  • رامین حاجی امیری، حسین اصغری، تیمور آمار، علیرضا پورشیخیان*
    مقدمه

      برنامه ریزی پسماندهای جامد شهری فرآیندی پیچیده و چند وجهی است که نیازمند عزم جدی دستگاه های متولی و همکاری سایر بخش هایی است که به صورت مستقیم و غیرمستقیم در این امر دخیل هستند. آستارا از شمالی ترین شهرهای ایران و غربی ترین شهر استان گیلان با ویژگی های زیست محیطی منحصر به فردی که دارد نیازمند یک برنامه ریزی منظم برای مدیریت پسماندهاست؛ چرا که هم با دریا و هم جنگل مجاورت دارد و این عامل در صورت عدم مدیریت صحیح باعث شکننده شدن این دو فاکتور زیست محیطی خواهد شد.

    هدف

      مقاله با هدف بررسی نقاط ضعف و قوت و فرصت ها و تهدید های مدیریت پسماند شهر آستارا تدوین شده است.

    روش شناسی: 

     این پژوهش با استفاده از روش توصیفی- تحلیلی ضمن تحلیل وضعیت موجود مدیریت پسماند شهر آستارا با استفاده از مدل تحلیلی SWOT به بررسی نقاط ضعف و قوت و فرصت ها و تهدید های مدیریت پسماند با روش پرسشنامه ای دلفی پرداخته ؛ جامعه آماری شامل 30 نفر از متخصصان و کارشناسان پسماند و... است که به صورت تصادفی انتخاب شده اند. ضریب پایایی پرسشنامه در روش آماری آلفای کرونباخ 75/0 تخمین زده شد.

    قلمرو جغرافیایی پژوهش: 

     قلمرو جغرافیایی شامل شهر آستارا در غرب استان گیلان می باشد ، که مطابق سرشماری نفوس و مسکن سال 1395 دارای 51579 نفر جمعیت بوده است.

    یافته ها و بحث: 

     فرصت ها به عنوان ظرفیت های بالقوه ای هستند که می توانند برای مقابله با تهدیدها مورد بهره برداری قرار گیرند. در بررسی فرصت ها و تهدیدهای مدیریت پسماند با توجه به اینکه جمع امتیاز وزن دار برابر با 92/1 است و مقدار آن از عدد 5/2 کمتر است بنابراین در مدیریت پسماند شهر آستارا از فرصت های موجود به نحو احسن استفاده نشده است.

    نتیجه گیری

    نتایج حاصل از پژوهش نشان می دهد که مراحل پنجگانه مدیریت پسماند در شهر آستارا با مشکلات ساختاری عدیده ای مواجه است و نقاط ضعف بر نقاط قوت غلبه دارد و از فرصت های موجود در برابر تهدیدها به نحو مطلوب استفاده نشده است .

    کلید واژگان: پسماند, مبدا, مقصد, شهر آستارا, غرب گیلان}
    Ramin Hajiamiri, Hossain Asghari, Teymur Amar, Alireza Poursheykhian *
    Introduction

    Planning municipal solid waste is a complex and multifaceted process that requires the serious determination of the responsible agencies and the cooperation of other sectors that are directly and indirectly involved in this matter. Astara is one of the northernmost cities in Iran and the westernmost city of Gilan province, and with its unique environmental characteristics.

    Methodology

    In this research, using the descriptive-analytical method, while analyzing the current situation of Astara city waste management, using SWOT analytical model, the weaknesses, strengths, opportunities and threats of waste management in the city The Delphi questionnaire is used;The statistical population includes 30 waste specialists and experts, Managers and executives of waste Agency Which are randomly selected. The reliability coefficient of the questionnaire in Cronbach's alpha statistical method was estimated to be 0.75.

    Geographical area of research:

     The includes the city of Astara in Gilan province, which according to 2016 population and housing census had a population of 51579 .

    Results and discussion

    potential capacities that can be exploited to deal with threats. In examining the opportunities and threats of waste management, considering that the sum of weighted points is equal to 1.92 And its value is less than 2.5, so the existing opportunities in the waste management of Astara city have not been used effectively.

    Conclusion

    The results of the study show that the five stages of waste management in the city of Astara face many structural problems And weaknesses outweigh strengths And the opportunities against threats have not been properly utilized.

    Keywords: Analysis, Waste, origin, Destination, Astara city}
  • یزدان شیرمحمدی*، فاطمه سلطانی

    هدف از پژوهش حاضر بررسی اثر تجربه برخط برند شهر گردشگری در اهداف رفتاری بازدید از مقصد گردشگری در شهر تهران است. شهر تهران، که در زمره بزرگ ترین شهرها در سطح جهان، منطقه و کشور به شمار می رود، واجد ظرفیت و پتانسیل های متعدد گردشگری ملی و بین المللی است که، علی رغم حجم زیاد سفر در این شهر، مغفول مانده و استفاده نشده است. طبیعت متنوع تهران، زمینه های غنی تاریخی، جاذبه های تجاری و موزه های متعدد در این شهر هریک به تنهایی می تواند به جذب گردشگر کمک کند، اما به نظر می رسد از قابلیت های گردشگری این شهر استفاده نمی شود. روش تحقیق استفاده شده در این پژوهش از نوع توصیفی - پیمایشی است. جامعه آماری پژوهش شامل گردشگران خارجی بازدیدکننده از جاذبه های گردشگری شهر تهران (موزه های شهر تهران) است. برای تحلیل داده های پژوهش، از آمار توصیفی و آمار استنباطی به کمک نرم افزارهای آموس و اس پی اس اس استفاده شد. نتایج این پژوهش نشان داد که تجربه برخط برند مقصد گردشگری بر اصالت نام تجاری مقصد گردشگری اثر مثبت و معناداری دارد، همچنین تجربه برخط برند مقصد گردشگری بر قصد سفر گردشگران به مقصد دارای اثر مثبت و معناداری است. نتایج این پژوهش می تواند، به منظور افزایش گردشگران بین المللی از جاذبه های گردشگری شهر تهران استفاده شود.

    کلید واژگان: تجربه برخط, مقصد, شهر, گردشگری, برند}
    Yazdan Shirmohammadi *, Fatemeh Soltani Torbati

    The purpose of the present study is to evaluate the effect of online experience of a tourism city brand on the behavioral intentions to visit the tourist attractions in Tehran. The City of Tehran, one of the world’s largest cities in the world, has numerous capacities and potentials for national and international tourism, which despite this city’s large travel volume, it has been neglected and not used. Tehran's diverse nature, rich historical backgrounds, commercial attractions, and numerous museums can help attract tourists; however, it seems that the tourism potential of this city is not used. The research method used in this study is a descriptive survey. The study’s statistical population includes foreign tourists visiting the tourist attractions of Tehran (museums of Tehran). Descriptive statistics and inferential statistics have been used with Amos and SPSS software to analyze the research data. The results showed that “online experience of the destination brand” positively affects both “brand originality” and “tourists’ intentions”. The findings of the present research can be used in order to increase the number of international tourists visiting Tehran attraction.

    Keywords: online experience, Destination, City, Tourism, Brand}
  • مهدی مودودی ارخودی*، سجاد فردوسی

    در دهه های اخیر، گردشگری روستایی به عنوان یک فعالیت مکمل در کنار کشاورزی و دامداری، همواره عاملی در جهت بهبود شرایط اقتصادی ساکنین روستاها بوده است. بر این اساس این پژوهش، با هدف شناسایی عوامل موثر بر ارتقاء مقصدهای گردشگری روستایی انجام پذیرفته است. جمع آوری اطلاعات، با استفاده از دو روش آرشیوی و پیمایش از طریق مصاحبه و پرسشنامه بوده است. جامعه آماری تحقیق شامل منابع آرشیوی مرتبط با موضوع تحقیق و همچنین 13 نفر از خبرگان و افراد مجرب است. به منظور تحلیل داده های کیفی از روش تحلیل محتوا و تحلیل مضمون استفاده شد؛ همچنین داده های کمی نیز، با استفاده از روش برنامه ریزی ترجیحات فازی لگاریتمی مورد تحلیل قرار گرفتند. نتایج نشان داد که ابعاد ارتقاء مقصدهای گردشگری روستایی، شامل سه بعد محیطی، منابع انسانی، و جامعه محلی، می باشد، به طوری که بعد منابع انسانی با وزن 0994/0 نسبت به ابعاد دیگر دارای وزن بیشتری می باشد. همچنین بعد جامعه محلی با وزن 0989/0 و بعد محیطی نیز با وزن 0973/0 به ترتیب در اولویت دوم و سوم قرار گرفتند. در این میان، مولفه «موثر بودن» در بعد «منابع انسانی» با وزن 261/0، مولفه «اقتصادی» در بعد «جامعه محلی» با وزن 259/0، و مولفه «زیباشناختی» در بعد «محیطی» با وزن 254/0، بیشترین وزن را به خود اختصاص دادند.

    کلید واژگان: گردشگری, مقصد, روستا, لرستان}
    Mehdi Mododi Arkhudi*, Sajad Ferdowsi

    In recent decades, rural tourism as a complementary activity of agriculture and animal husbandry has always been a factor in improving the economic conditions of rural residents. Based on this research was conducted to identify factors affecting the empowerment of rural tourism destinations. Data collection was done by using two methods of archiving and scrolling through interviews and questionnaires. The statistical population of the research includes archival sources related to the subject matter of the research as well as 13 persons of experts and experienced individuals. Content analysis and thematic analysis were used to analyze the qualitative data; also, quantitative data were analyzed using the Logarithmic Fuzzy Preference Programming (LFPP) method. The results showed that the dimensions of empowerment of rural tourism destinations include three dimensions of environmental, human resources, and local community, so that dimension of human resources with a weight of 0.0994 is more weight than other dimensions. Also, the dimension of the local community and environmental dimension were also ranked second and third respectively with a weight of 0.0989 and 0.0973. Meanwhile, the component of "effectiveness" in the dimension of "human resources" with a weight of 0.261, the "economic" component in the "local community" with a weight of 0.259, and the "aesthetic" component in the field of "environmental" with a weight of 0.254, accounted for the most.

    Keywords: Tourism, Destination, Village, Lorestan}
  • حمدالله سجاسی قیداری*، نرگس وزین، کبریا مرادی، زینب عرفانی

    انتخاب مقاصد گردشگری توسط گردشگران بر اساس در نظر داشتن عوامل متعدد صورت می گیرد که یکی از مهمترین آن ها امنیت مقصد گردشگری می باشد. زیرا امنیت به عنوان یکی از مسایل مهم اجتماعی- سیاسی تاثیر گذار در فرآیند توسعه یک اجتماع و اجرای برنامه های مختلف توسعه ای در آن می باشد. بر این اساس هدف مطالعه حاضر بررسی نقش امنیت در توسعه گردشگری مقصدهای روستایی می باشد. به لحاظ روش شناختی این پژوهش از نوع پژوهش های توصیفی - تحلیلی بر اساس مطالعه کتابخانه ای و میدانی است. جامعه آماری پژوهش شامل گردشگران روستاهای شهرستان بینالود می باشد. برای تعیین حجم نمونه از کل روستا های منطقه مورد مطالعه، 8 روستای هدف گردشگری انتخاب و از طریق نمونهگیری کوکران 194 نفر به عنوان نمونه انتخاب گردید. تحلیل ها از طریق آزمون های T تک نمونهای، همبستگی، رگرسیون (بین متغیر مستقل امنیت و متغیر وابسته توسعه گردشگری) و مدل ویکور  (Vikor) انجام گرفت. نتایج تحقیق حاکی از آن است که متغیر امنیت با متغیر گردشگری با مقداره 0.713 دارای رابطه ای مستقیم با شدتی قوی می باشد و بر اساس نتایج رگرسیون، امنیت عامل مهم و تاثیرگذار در گردشگری محلی میباشد. همچنین یافته های مدل ویکور نشان می دهد روستاهای جاغرق، کنگ و ابرده از وضعیت مناسبی از نظر امنیت گردشگری برخوردار می باشند و روستاهای نغندر، عنبران و زشک در سطح پایینی قرار گرفته اند. بنابراین سطح احساس امنیت متفاوتی از نظر گردشگران در بین روستاهای گردشگری منطقه وجود دارد.

    کلید واژگان: توسعه گردشگری, امنیت گردشگری, انتخاب مقصد, گردشگری روستایی, شهرستان بینالود}
    Hamdollah Sojasi Qeidari *, Narges Vazin, Kebria Moradi, Zeinab Erfani

    Tourist destinations are selected by tourists based on various factors. One of the most important factors is tourist destination security. The study aims to investigate the role of security in the development of rural tourism. The methodology is descriptive-analytical. The statistical population includes 194 tourists from eight villages of Torqabeh and Shandiz County, which selected through the Cochran formula. A survey containing Likert- type scales were used for data collection. The reliability of the questionnaire was measured through Cronbach Alpha, which is acceptable. The collected data were analyzed using SPSS and Pearson Correlation test, One Sample T-test and Linear Regression, and VIKOR model. The results indicate that the security variable has a strong direct relationship with the tourism development variable (Coefficient = 0.713). In other words, security positively influences rural tourism development. In addition, the results of VIKOR model reveals that there is a different level of security for tourists in 8 tourist villages of the region; Jaghargh, Kang, and Abardeh villages are in good condition, but Noqondar, Anbaran, and Zoshk villages are at lower level in terms of tourism security and Zoshk village is at the lowest level in terms of tourism security that for the development of tourism in these villages should be considered by the authorities.

    Keywords: Tourism Development, Tourism Security, Rural tourism, Destination, Torqabeh, Shandiz County}
  • Mahdieh Sabaghpour Azarian *, Mohammadreza Rezvani, Vajhollah Ghorbanizadeh, Mohammad Hossein Imani Khoshkhoo
    It is truly undeniable that tourism is a system leading to epistemology and resulting in spiritual growth and excellence. The mission of the journey lies in its spiritual achievements and eco-lodges provide the potential context for mutual interconnections and gaining meaning and excellence. Therefore, lacking emphasis on spiritual potentials of eco-lodges in the accommodation sector is the main concern of this research. The present study aims to identify the factors influencing the landscape development of eco-lodges from the viewpoint of tourists to explain and analyze the realization of the spiritual landscape of eco-lodges via the perception of the eco-lodges’ landscape. The main concern of this qualitative research is seeking what a tourist sees, what he understands, how the type of accommodation would lead him from objectivity to subjectivity and ultimately, how the perception of the spiritual landscape from tourist’s view is. Answering research questions through the qualitative method with an interpretive approach and inductive strategy has been conducted by a semi-structured interview tool. Besides, the research data is gathered via two phases of coding the general concepts and classification of concepts based on the frequency. Lastly, the findings have been analyzed and interpreted through a conceptual framework. Based on research results, staying in eco-lodge causes leading resident tourist from objectivity to subjectivity and this is derived from perception of spiritual landscape. The components of the eco-lodges’ landscape adapting with three  parameters of spirituality in tourism, lead tourists to the perception of the spiritual landscape as well as the realization of the mutual understanding of nature and man in the journey and the achievement of the meaning and spirit through accommodation in eco-lodges.
    Keywords: Tourism, Spirituality, landscape, Eco-lodge, Accommodation, Destination}
  • یاسر رمضان نژاد*، عبدالرضا رکن الدین افتخاری
    در دهه های اخیر، گردشگری ساحلی رشد چشمگیری داشته و مزایای اقتصادی فراوانی را برای جوامع میزبان به همراه آورده است. مدیریت سازمان های متولی گردشگری ساحلی نقش مهمی در فرایند به کارگیری موثر و کارآمد منابع انسانی و مادی در برنامه ریزی، سازمان دهی، بسیج منابع و امکانات، هدایت و کنترل به منظور دستیابی به اهداف سازمانی در فرایند توسعه مقاصد گردشگری ساحلی دارد. هدف از پژوهش حاضر، ارزیابی ظرفیت مدیریتی سازمان های متولی مقاصد گردشگری ساحلی است. برای این منظور، از پرسشنامه ای در شش بعد طراحی و استفاده شد. تحلیل بهکمک آزمون t تک نمونه ای صورت گرفته است. حجم نمونه پژوهش نیز 22 نفر، شامل مدیران و کارشناسان سازمان های متولی مقاصد گردشگری ساحلی مورد مطالعه است. براساس نتایج، در میان ابعاد مدیریت سازمان، بالاترین میانگین به مدیریت مالی (06/1) و پایین ترین میانگین به مدیریت اجتماعی (1/0) اختصاص دارد. میانگین کل مدیریت نیز 53/0 است. بدین ترتیب، این سازمان ها مدیریت ضعیفی دارند که نتیجه آن توسعه پایین مقاصد ساحلی است.
    کلید واژگان: سازمان, ظرفیت مدیریت, گردشگری ساحلی, گیلان, مقصد گردشگری}
    Yaser Ramezannejad *, Abdolreza Eftekhari
    Introduction
    Although there is no reliable data on coastal tourism alone, it is generally considered to be one of the fastest growing forms of tourism in recent decades. Here again, UNWTO statistics show that 12 of the 15 world’s top destination countries in 2000 were countries with coastlines (UNEP, 2009: 2). Sun, beautiful beaches, and warm ocean waters have become standard vacation requirements for many tourists. Forty-nine percent of those visiting the Caribbean do so for the beaches, while 28 percent are primarily interested in sightseeing, and 17 percent in water sports. Moreover, roughly 25% of the jobs in the Caribbean are directly or indirectly tourism related (Bridges, 2002: 93- 94).
    Capacity is defined as the organizational and technical abilities, relationships and values that enable countries, organizations, groups, and individuals at any level of society to carry out functions and achieve their development objectives over time. Capacity refers not only to skills and knowledge but also to relationships, values and attitudes, and many others (Morgan, 1998). Capacity at the organization level will determine how individual capacities are utilized and strengthened. It refers to anything that will influence an organization''s performance (JICA, 2004). Key to the success of any of the processes discussed above is the individuals with the necessary capacities to participate effectively. According to Innes and Booher (2003) an individual with more capacity to participate in collaborative processes is one with a particular set of skills and a better understanding of problems and opportunities and of others’ perspectives. The integrated and coordinated process needed for progressing sustainable development will draw on a wide range of skills, some of which might be new to those involved (Innes & Booher, 2003). The aim of this study was to evaluate the managemental capacity of responsible organizations of coastal tourism destinations.
    Research Methodology
    The research method was descriptive- analytic. In this research, organizations’ management capacity were evaluated through the questionnaire in 6 dimensions leadership, human resource management, financial resource management, crisis management, ecological management, economic management and social management. One-sample t test was used for analysis. The sample size was 22 people, including managers and experts of responsible organizations of coastal tourism destinations.
    Results and discussion
    Organizations’ management capacity was evaluated in 6 dimensions. Results of dimensions are the following:Leadership: Creating harmony between different units for coastal projects (1.95), prioritizing of coastal tourism problems (1.72), the rule of law on the implementation of the Coastal Plan (1.27), the registry and archives data for coastal plan (1.27), doing things in the organization for coastal projects according Directives (1.09), the distribution of powers are balanced (objectives contained in the plan and procedures for the design and expertise and sector / unit) through the leadership of the organization for coastal projects (1), are the basis for control, monitoring and evaluation through the rules and regulations related to coastal tourism (0.9), save time to decide seaside plot (0.81) the existence of regulations, encourage employees in the organization (0.72), the management system of monitoring and evaluation, based on the structure and functioning of the villages in the project area (0.36), the use of external specialists for coastal tourism (0.18 ) and thinking room for coastal tourism with the participation of specialists (0.04).
    Ecological management: creating green spaces in the beach (0.63) and according to the proportion between the number of tourists and the area of the site and the potential of the site to reduce congestion and pollution (ecological carrying capacity of the beach) (0.54).
    Economic management: create a legal framework to facilitate investment community on the beach (0.18), creating a legal framework for community investment tax breaks on the beach (0.36), creating job opportunities for the local community on the beach (0.81), create sales opportunities for local production at the beach (1.45) and pay attention to reduce the cost of job creation by the local community on the beach (0.18).
    Social management: attention to social ills (crime, theft, drug addiction, etc.) seaside plot in the village (0.18), according to upholding the faith of villagers in coastal plan (0.13), due to maintaining customs villagers in traditional coastal design (0.18), according to maintain family integrity villagers in coastal plan (0.13) and pay attention to maintaining public safety in the seaside village (0.22).
    Human Resource Management: Financial experts could encourage (1), encourage experts could be promoted (0.13), proper screening of knowledge (0.18), a decent choice based on experience (0.18), both deserve choice based on the knowledge and experience (0.27) and build skills in coastal staff (0.36).
    Conclusions
    Coastal areas have long been of interest to tourists and it has potential capabilities (beautiful combination of sea and beach, quiet surroundings, etc.) for tourism and the ability to attract tourists from near and far (Beikmohammadi, 1385: 51). Management organizations, role in the effective and efficient use of human and material resources in planning, organizing, mobilizing resources, guidance and control in order to achieve the organization''s objectives in the development of coastal tourism. In the study area, these organizations are the result of poor management of coastal development purposes is low. In order to improve management capacity in coastal development purposes can be considered the following actions:In order to promote the necessary management capacity is an intellectual leadership, create organization as experts within the Organization and outside the Organization''s experts, especially academic experts in this room is brought together and in conjunction with the development of tourism to synergy. Another important role of management is human resources management in to the development of coastal tourism. In the majority of enterprises human resources management are not properly and thereby allocating the tasks to tourism experts, has the ability to do these tasks necessary for admission. It is necessary in the assignment of tasks, based on criteria for switching a decent education, knowledge and experience to be considered and to motivate the financial incentives in the form of experts and occupational promotion, especially to be considered as conditions of competition between the experts.
    Keywords: Organization, management capacity, Coastal Tourism, Destination, Guilan}
نکته
  • نتایج بر اساس تاریخ انتشار مرتب شده‌اند.
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