جستجوی مقالات مرتبط با کلیدواژه "بانکداری شرکتی" در نشریات گروه "اقتصاد"

The current research has been done with regard to the rapid growth of banking activities in the business environment of the country and in order to contribute to the greater success of these types of activities in the banking industry. The research method is mixed and initially, the components of corporate banking have been identified through literature and semi-structured interviews with experts. Interviews were coded with three methods of open, central and selective coding and finally 21 components and 148 indicators were identified based on central coding and in the quantitative part a structural-interpretive model to present the model of corporate banking using ISM according to the opinions of 15 industry experts. Banking has been established. After that, to identify the position of the identified components using MICMAC based on influence and dependence. The obtained results of corporate banking are formed in six levels including the central category, contextual factors, causal conditions, intervening conditions, strategies and finally, consequences. The findings of the research have shown that at the bottom level of the results, it shows that the results are the most effective indicator. And after that, the central phenomenon and strategies are the next priority. Background conditions and intervening conditions are in the third level of influence on the corporate banking model, and causal conditions have the least impact on the corporate banking model. MICMAC analysis showed that the corporate banking system is an unstable system.

This study was conducted with the aim of modeling sustainable competitive advantage in corporate banking in private banks of the country. The current research is an applied-developmental research in terms of its purpose, and it is considered a cross-sectional survey research from the point of view of data collection. The community of participants in the qualitative sector includes experts, professors, marketing specialists and managers of private banks in the country. Sampling was done with a purposeful method and theoretical saturation was achieved with 12 interviews. In the quantitative section, the views of 384 customers of this industry were used. The data collection tool is a semi-structured interview and a researcher-made questionnaire. Grounded theory and partial least squares were used to analyze the collected data. The research findings showed that the components of competitive intelligence, digital banking, relational marketing and customer orientation have an impact on obtaining a sustainable competitive advantage (phenomenon-oriented). It was also determined that the components of obtaining a sustainable competitive advantage (central phenomenon), the quality of banking services (background conditions) and the intensity of competition (intervening conditions) affect the corporate banking marketing strategy (strategies). Finally, the mentioned component leads to consequences such as competitiveness in the banking industry, financial stability and long-term relationships with customers.

Digital technology began the reconstruction of micro-banking structures many years ago, but much later it changed corporate banking, and the digital transformation finally came to corporate banking; Therefore, the purpose of this research was to design and explain a model of digital corporate banking using a mixed approach. The sample size of the research in the qualitative section was selected after interviewing the 15th expert (participants were selected based on the criteria of work experience in the field of digital banking with the position of manager in the country's commercial banks and scientific expertise in banking). . In a small part of the statistical population, 210 managers with postgraduate education were Tejarat, Mellat and Ayandeh banks who were selected using the Cochran's formula and the random method of 136 classes. Qualitative section data were analyzed using content analysis approach and quantitative section data were analyzed using structural equation modeling based on partial least squares. In the qualitative part, in environmental factors, 4 comprehensive themes, individual factors, 3 comprehensive themes and organizational factors, 14 comprehensive themes have been extracted. The overarching themes identified in this study are skills and ability, brand management, business model, competition, customer relationship management, customers, demographic factors, digital payment, digital attitude, digital corporate banking, business environment, financial management, human resource management, Integrated infrastructure, marketing, mobile, organizational structure, organizational culture, organizational learning, rules and regulations, risk management and excellent management, and in a small part of the findings of structural equation modeling, has confirmed the model designed in this study.