جستجوی مقالات مرتبط با کلیدواژه « Organizational Innovation » در نشریات گروه « اقتصاد »

In the current era, organizations are increasingly facing dynamic and changing environments, so in order to survive and dynamism, they have to adapt themselves to environmental changes. In other words, according to the accelerating pace of scientific, technological, and social developments, successful and efficient organizations are considered to be able to predict the path of changes and transformations in the future in addition to coordinating with the developments of today's society. On the other hand, in today's highly competitive business, organizations are competing to attract customers and try to retain them, and to achieve this, organizations put improving relations with current and potential customers at the top of their policies.Therefore, this article deals with the impact of organizational innovation and effectiveness on audience loyalty in public media. The research method was descriptive-correlation. The statistical population consisted of employees of one of the provincial media (220 people) and its contacts who live in the center of the province. The sample size of employees was 140 people and the sample size of contacts was 384 people. For this purpose, questionnaires of organizational effectiveness of Parsons (1990), organizational innovation of Choupani et al. (2011) and customer loyalty of Zahir et al. (2011) were used to collect information.After collecting information, to analyze data from descriptive statistics, statistical methods of multivariate regression analysis using SPSS software. and structural equation modeling using SmartPLS software. used. The findings showed that organizational effectiveness and innovation have a significant effect on audience loyalty with 95% confidence.

Creativity and innovation are two important factors in the development and progress of organizations and communities. Creativity means the ability to create new ideas, and innovation means presenting a new and innovative product, service or process that helps the organization grow and progress. These two factors can be strengthened individually or collectively within organizations and can improve organizational performance and efficiency. Given the intense competition in the market, organizations that can generate new and innovative ideas will have greater success in the market. Therefore, the aim of this research is to identify and investigate the factors affecting creativity and innovation in strategic human resource management using meta-analysis method. This research is part of analytical-descriptive research conducted using meta-analysis method. The statistical population of the research includes all internal research conducted in the last 14 years (2008-2021) on the factors affecting creativity and innovation, which have been published in foreign scientific journals, books, and databases, including Google and Google Scholar, as well as domestic scientific databases such as Noor specialized journals database, Jahad Daneshgahi scientific information portal, and Megiran database. Using purposive sampling method, 10 researches were selected and studied, and 4 main factors were identified as effective factors on creativity and innovation in strategic human resource management. The results showed that the effective factors on creativity and innovation in strategic human resource management are organizational culture, an appropriate motivational system in the organization, training and development programs, and the use of information technology.