جستجوی مقالات مرتبط با کلیدواژه « اثر کشور مبدا » در نشریات گروه « مدیریت »

The purpose of this study is to design a model for the country of origin effect on the consumer's purchase intention in the home appliance market. This research was conducted by the qualitative method, an exploratory approach, and using the Grounded theory. The statistical population was the activists and experts in the field of home appliances; 11 people were selected for interview by snowball method. Finally, six selected codes were extracted by using open, axial, and selective 6-dimensional coding by the Strauss and Corbin method. These selected codes include Causal factors, pivotal factors, strategies, underlying factors, intervening factors, and consequences. After identifying that category and the relationships between them, the model of the effect of the country of origin on the consumer's purchase intention was designed. The results of the present study show that cognitive and normative dimensions of the causal factors affect the emergence of the effect of the country of origin, each of those dimensions includes several concepts. Through data analysis, we also discovered strategies and actions that are categorized in two sub-categories: producer-related actions and government-related actions. The consequences of the application of strategies are divided into two categories: micro-level and macro-level consequences.

In this study, we have attempted to look at the mental constructs of foreign women's clothing consumers, understand the pattern of this mentality to bring in-house apparel to these extracted features, So that the pattern of foreign product consumption is modified. This research is based on qualitative research methodology and phenomenological strategy. The present study is applied research and has an interpretative and constructivist approach. Also, this study is descriptive and exploratory. The population of this study is female students in 4 big universities at Tehran, at. The basis of sample size determination is theoretical saturation and the data of this study has saturated with 17 interviews. The qualitative data of this study is extracted using ZMET semi-structured in-depth interview. The interview protocol method is used to determine the reliability of data and member control method is used to determine the validity. The data analysis method is thematic coding with paragraph analysis unit. The results of coding are drawn in the form of a consensus map of mental constructs Extracted from the sample. The consensus map shows that constructs such as good feeling, comfort, quality, durability, enjoyment and design are the most relevant constructs in their minds. Finally, these constructs and relationships between them in consensus map are analyzed and suggestions based on this map are presented.

In the year named as "Supporting Iranian Goods", more attention has to be paid to consumers’ tendency to prefer domestic products which is a major research topic in International Marketing field. In this vein, the present study attempts to explain the difference of the positive attitude towards domestic products in different product categories. The authors adopted a model based on country of origin (COO) effect studies, to explain the consumers’ disposition toward domestic products at the level of product categories, and for its empirical testing, collected 297 analyzable questionnaires about domestic cars and 217 analyzable questionnaires about domestic rice based on virtual snowball sampling method and applied the Partial Least Squares (PLS) method in modeling. The results show that consumers’ attitude towards domestic products is different between the two product categories and “more satisfaction with products and prices” and “less risk perception” intensify the consumer ethnocentrism and their positive attitude towards domestic products in the both product categories. The findings confirm the positive effect of the producers’ capabilities on the positive attitude towards domestic automobiles but they don’t confirm this effect for domestic rice. This survey denotes that consumers’ willingness to "Support Iranian Goods" is largely formed within industries; thus by long-term plans more support for domestic products can be achieved.

This paper intended to examine the role of ethnocentrism and perception of internal consumer's product quality, in the field marketing and consumer behavior, due to help producers and importers. Hence, the method of measuring-analytic has been used and related data were collected through questionnaires which distributed among 310 consumers who attended in Mashhad's furniture stores. The results were analyzed by SPSS and LISREL in the form of path analysis. The results did not confirm the mediating role of perception of product quality and ethnocentrism. But the affect of perception of product quality and ethnocentrism on purchase intention was confirmed. These findings show that examining of ethnocentrism and quality of domestic manufacturing have important role in consuming of domestic goods and hinder from consuming of simulate foreign goods.