جستجوی مقالات مرتبط با کلیدواژه "آلمان" در نشریات گروه "مدیریت"

The purpose of the current research was to study the comparative quality of the design of the websites of private sports clubs in Iran and Germany based on the Web Assessment Index method. The present research method is based on the descriptive nature which was based on the objective of the applied type. The statistical population of the websites of private sports clubs in Iran and Germany was a total of 40 official websites that were selected by the Google Map tool and its advanced settings (selecting a location for keyword search) and the keyword "private sports club" in Iran and in Germany. For evaluation, the research tool included the checklist of the Web Assessment Index model of Marincas and Vultur (2007) and standard offline and online software’s in this field, and for comparative comparison, paired t-test was used in SPSS26. The results showed that the design quality of Iranian sports clubs’ websites is 35% in unfavorable condition and 35% in average condition, and also 50% of German sports clubs’ websites are in favorable condition and 30% are in average condition. Finally, the design quality of German websites was much better than of Iranians’ Websites.

After JCPOA the development of collaboration between Iranian and European NTBFs was considered by policymakers. Germany was one of the countries who were impressive in this collaboration. But many factors affect the development of these collaborations. The consequence of this research is the analysis of influence factors on the development of international strategic collaboration among Iranian and German Biotech companies. Since Bio companies were studied in this research, the strategy of this research was to select the multi-case study, and the approach of this research is fundamental-practical. The tool used in this research was interviewed, and the researcher interviewed 19 experts in the biotechnology industry in Iran and Germany. So this makes the study, cross-border research. The results of the qualitative content analysis demonstrated that according to the frequency of the experience of the interviewer, in the international scope, the international sanction is the most effective barrier and in domestic dimension, the number of institutions is the most effective barrier. Also, the factor of development of market and development and improvement of technology are the two most effective motivating factors. Use of special accounts and mechanisms to resolve the foreign currency problem, identify a specific institute in the international affairs of biotech companies, and create a union to integrate the resource of biotechnology companies before facing the internationalization issues. These are the suggestions that can help the bio-industry policymakers based on research findings.

The first and most important principle of marketing is focusing on the customer needs and wants, because regardless of that, companies will not be able to survive in today's competitive environment. These days, companies know that providing products and services according to customer needs and demands, is an important competitive advantage to gain more sales and benefit, so identifying customer needs and demands, and adopting appropriate strategies for supplying customer's desires are the most important activities in competitive markets. Considering the competitive environment in e-commerce and importance of focus on customer expectations in electronic markets, this study has been aimed to identify and prioritize the factors affecting customer satisfaction in electronic commerce. For data collection and final testing of the E-SAT model, questionnaire was designed and distributed between 221 people in Germany. Collected data was analyzed by SPSS software. The research model had found out that from six main factors and 25 sub factors, six factors and 17 sub factors affect satisfaction in online shopping. Also in this study, the type of goods, prices of purchased goods and age range of online buyers are investigated.

Increasing competition in global markets and consequent increase in marketing costs has made essential the improvement of effectiveness of marketing activities and strategies. On the other hand, the attractiveness of the Iran market, increasing competition among foreign products, and lack of enough investigation in this area, has made unavoidable the need to do such research in Iran. Through the gap analysis method, this research evaluated Iranian consumers’ product attitudes, associated marketing practices, and buying preferences concerning products made in Germany and Japan. The results show that consumers evaluate such products differently. In addition, by determining the priority of effective factors on buying preferences, active companies in the Iran market can apply the results to optimize their marketing strategies.