جستجوی مقالات مرتبط با کلیدواژه « آژانس های مسافرتی » در نشریات گروه « مدیریت »

Electronic marketing has been used by many organizations and companies in the world as one of the most important aspects of innovation in doing business. Today, the expansion of e-commerce has reduced to visit the offices of travel and tourism agencies. E-marketing can lead to improved sales of travel and tourism services. The purpose of this study is to review and evaluate the websites of travel and tourism agencies in Iran. The statistical population of this study includes travel and tourism agencies in Tehran, Isfahan, Shiraz, Tabriz, Mashhad and Sanandaj cities. The results of the evaluations of travel and tourism agencies and their comparison with the city of Tehran show that only the agencies of Mashhad city with 60.7% compared to Tehran with 27.5% are in the first Layer of the second stage. Also, in the Third layer in second stage, only the agencies of Isfahan city with 66.7% are at a higher level compared to Tehran with 47.5%. The rest of the agencies in other cities are at a lower level in different stages.

In the current competitive era, one of the most important factors for the success of travel agencies is customer loyalty to the services provided by them. Therefore, the quality of services provided by travel agencies, given that a large number of service recipients believe in the suggestions of friends or family more than any other type of advertising, can affect the customer's intention to buy. Accordingly, the main purpose of this study is to investigate the mediating effect of word of mouth on the impact of service quality on customer purchase intention in airline travel agencies in Bushehr province. The research is applied and descriptive-correlation in terms of purpose and method, respectively.The population of the study encompasses customers of travel agencies in Bushehr province. A random sampling method was adopted to distribute and collect the required data. The data were collected through distributing questionnaires among 384 customers. The validity of the questionnaire was confirmed through convergent validity and its reliability was confirmed through Cronbach’s alpha method for the whole questionnaire (0.9). Data analysis was performed with structural equation modeling (SEM) using SmartPLS software. According to the data analysis results, 41.4% of the total effect of service quality variable on customer intention to buy in airline travel agencies in Bushehr province indirectly explained by word of mouth variable.

One of the factors have newly been studied in tourism destination stability is responsible tourism. Since, this research tries to investigate responsible tourism effect on tourism destination stability. Research population includes managers and customers of Tabriz Hotels and Travel Agencies who the managers were 150 and the customers were 384 (sue to their being unlimited, Cochran Formula has been used). Current research is applied one in terms of aim and survey in terms of method. A modified standard research-based questionnaire has been applied to collect data. Regression has been used to test the hypotheses as well as LISREL software has been used to analyze the data. The results are as follow; the economic responsibility has positive and significant effect on economic stability; the economic responsibility has positive and significant effect on social stability; the economic responsibility has positive and significant effect on cultural stability as well as the economic responsibility has positive and significant effect on environmental stability. Also, the social responsibility has positive and significant effect economic stability; the social responsibility has positive and significant effect social stability; the social responsibility has positive and significant effect cultural stability as well as the social responsibility has positive and significant effect environmental stability. The cultural responsibility has positive and significant effect economic stability; the cultural responsibility has positive and significant effect social stability; the cultural responsibility has positive and significant effect cultural stability as well as the cultural responsibility has positive and significant effect environmental stability. Also, the environmental responsibility has positive and significant effect economic stability; the environmental responsibility has positive and significant effect social stability; the environmental responsibility has positive and significant effect cultural stability as well as the environmental responsibility has positive and significant effect environmental stability.

The purpose of this study was to investigate the effect of market orientation on financial performance and the mediating role of customer satisfaction and loyalty. A conceptual model has been used to establish the hypotheses. Data were collected by random cluster sampling from 196 employees of active travel agencies in North West of Iran. Data have been tested using Structural Equation Modeling. The results indicate the positive impact of market orientation on financial performance. Also, the findings support the mediating role of loyalty between customer satisfaction and financial performance. However, there are no solid reasons for the mediating role of customer satisfaction between market orientation and financial performance. Testing the suggested research model for the first time in the targeted community is considered an innovative aspect. Suggestions presented to managers of travel agencies, as well as future researchers.

In the current competitive business environment, companies need to understand their brand position. As hoteliers have high tendency to increase their profitability through attracting their commercial/industrial customers, it is necessary to know which factors must be considered to strengthen a hotel’s position in the minds of them. This paper is intended to analyze Mashhad’s Five-star hotels’ competitive brand position from the viewpoint of Tehran travel agencies’ managers. The managers of travel agencies in Tehran city which directly provide travel services to Mashhad including accommodation, were the survey’s population. The sample size was estimated as 228 people, using Cochran formula and cluster sampling was applied. Data were collected through questionnaires, and were analyzed by SPSS and Lisrel. Structural equation models were used for analyzing the data. Also, related radar maps were drawn by Microsoft Excel. According to the results of employed statistical tests and radar maps, “the core product”, “facilitating services” & “enhancing services” were recognized as the determinant factors of hotels’ brand position. Based on the research’s variables, there is a fierce & direct competition among the hotels under study. In general, two hotels are positioned in a group and the other three hotels are direct competitors. Finally, some suggestions have been proposed, in order to improve the hotel's brands positions.

Accommodations and hotels are among the most important components of any tourist attraction. Hotel's managers must review concepts of their marketing strategies. This necessitates the analysis of the characteristics which are considered by their customers, including business intermediaries (specially, travel agencies or tour operators) or end users (tourists), to distinguish a hotel's brand from others. Then they can define their product. Based on the literature and interviews with some members of the population and some academic experts, research's conceptual model was developed. This paper is aimed to offer a typology for services of Five-star hotels in Mashhad for travel agencie's managers, their most important industrial customers. This research is an applied research and in terms of data collecting, it is a descriptive survey. All the travel agencie's managers in Tehran, which directly offer travel packages to Mashhad with staying in Five-star hotels, are the population of this survey. Here, manager means, CEO, B technical manager, internal manager & tour manager. Size of the sample was estimated 218 by Cochran's formula. To gain the objectives of the research, after a review of the past researches and developing the conceptual model, research's questionnaire was designed. The questionnaire contained 31 main questions about the importance the identified service attributes. The questionnaire was distributed among travel agencie's managers in Tehran. The collected data was analyzed by applying confirmatory factor analysis (CFA) and a software, named Lisrel. According to the results, different kinds of hotels’ services for travel agencies can be categorized respectively as "core product", "facilitating services" and "enhancing services". Using SPSS, we found out that the involvement of females is more than males. Most of the respondents were young, high educated, but in irrelevant fields of studies. The percentage of the questionnaires which were fulfilled by tour managers were more than other ones. It is wonderful that more than half of the respondents had work experience less than five years. On the other hand, respectively, hotel's web site, visit the hotels, and the attitudes of the costumers of the agents, were the most common tools to get information about the hotels under study.

The aim of this paper is to identify variables affecting mCRM and its outcome variables. To do so the main variables were identified and a questionnaire was designed and distributed among a sample of traveling agencies located in Isfahan. Results show that from manager's point of view, advertising and communication activities in mCRM are prior to other factors. Also, the impact of top manager's support on customer satisfaction and process improvement was higher compared to other factors. Furthermore, the correlation of the impact of mobile phone structure on customer satisfaction and process improvement was significant. In addition, results showed no significant difference between the goals of public and private agencies in utilizing mCRM.