جستجوی مقالات مرتبط با کلیدواژه « ارزیابی سیاست های مالی » در نشریات گروه « مدیریت »

The aim of the current research is to provide an evaluation model of financial technology policies in the National Bank of Iran. According to its purpose, the research method is applied-developmental, mixed (qualitative-quantitative) in terms of implementation, and survey-cross-sectional in terms of nature and method. The statistical population of the research in the qualitative part includes 17 managers with the experience of National Bank of Iran and using the purposeful sampling method, and in the quantitative part it includes the managers and experts of the National Bank of Iran, with the sample size of 156 people using Cohen's power analysis and using the simple random sampling method. were chosen. Data collection was done in the qualitative part of semi-structured interviews and in the quantitative part of the questionnaire. The underlying categories of the research were identified by the grounded theory method and the final model was validated by the partial least squares method. Qualitative data analysis was done with MAXQDA20 software and the quantitative part was done with Smart PLS. The research findings showed that based on the research paradigm model, external evaluation, internal evaluation, and evaluation of bank stakeholders have an effect on fintech executive policies. On the other hand, the bank's marketing performance provides background conditions and technology-based risk is also an intervening factor. Finally, the development of fintech and digital banking can be achieved with technological and financial strategies. Also, the GOF index was found to be 0.659, which indicates the good fit of the model.