جستجوی مقالات مرتبط با کلیدواژه "اصول و ارزش های غربی" در نشریات گروه "مدیریت"

One of our society’s legitimate demands, after the victory of Islamic revolution in Iran, is establishment of a pure Islamic values in quit all issues, especially in the field of business and economical decision making. However, by reviewing the academic contexts in marketing mix decisions, which is product, price, promotion, place, indicating that these sources are replete with numerous Western contents and in all cases prioritized businesses managers actions in practice. Main purpose in this paradigm is to maximize benefit and market share. This research is based on qualitative approach, and content analysis is used. As a result, by reviewing Quran’s verses and prophet Mohammad and Imams’ life and behavior and Islamic scientists’ ideas, values arises in marketing mix are based on Islamic principles, containing monotheism, justice, honesty and patience are extracted; in a way that introducing them, provides assistances in marketing mix policies.