جستجوی مقالات مرتبط با کلیدواژه "بازآفرینی" در نشریات گروه "مدیریت"

Preservation of historical textures is essential as the subject to continue life in cities, and regeneration has been proposed, focusing on tourism development as the latest and the most accepted policy for the protection and maintenance of valuable historical textures. The present research has been done with the aim of expressing the regeneration of historical textures in the central part (Nav Qala) of Saqqez with an emphasis on tourism development. The current type of research is applied in terms of purpose, and it has been descriptive-analytical in terms of data collection. First, regeneration strategies were collected in different indicators: physical-functional, Semantic-identity, and socio-economic, according to the purpose of the research, and the BWM model was used to check the superiority of strategies, determine the weight, and, finally, the amount of compatibility. Since the current research was expert-oriented, the desired sample was selected based on the targeted method (snowball), a number of 15 people. The research results have shown that the strategy of continuity communication and connection between texture spaces is placed as the priority in order to create spatial unity among the 15 specified strategies, and the identification and prioritization of suitable routes have been made for sidewalk construction (Less than ten minutes) for convenient access and more convenient for tourists to historical places. Finally, access to tourists has been provided to historical places from the three main roads of Imam Street and Jomhouri Boulevard, Mellat Street, and Fakhr Razi Street, bypassing the nearest and the best way using a network analysis model.

Tourism day by day is getting developed rapidly and has become one of the most effective industries in many countries. This study comes in view of the great significance of the influence of tourism field on other economic sectors, and in accordance with the increasing application of the concept of destination image in the tourism sector, where the mental image of a travel destination has an important role in convincing people to visit that place. So, Due to the increasing importance of tourism in today's world, the present study tries to design an appropriate and effective advertising strategy to reconstruct the mental image of tourists about crisis-prone tourism destinations. To achieve this goal, the theory of planned behavior, which is based on three elements (attitude, subjective norms, and perceived behavioral control), has been used in this research.

The current research is a descriptive-exploratory-analytical research. This research is based on a mixed method (qualitative-quantitative) in which grounded theory is used in the qualitative part and structural equation modeling and factor analysis are used in the quantitative part of the research. Data were collected in the first part of the research through interviews with Syrian and Iranian tourism industry experts, and then in the second part of the questionnaire, 425 participants who were divided between 246 women and 179 men, all of whom were educated, were collected. The sampling method in both sections was purposive sampling. To analyze data collected in the qualitative part, Atlas Ti software was used, and in the quantitative part of the research, structural equation modeling and factor analysis have been used. It should be noted that before modeling the structural equations, the sample adequacy test was examined through KMO indices and Bartlett's test, and the research variables were analyzed by LISREL 8.80 software. The main question of the research was:  How should the advertising strategy be designed to reconstruct the mental image of tourists?, And sub-questions which was designed to simplify finding the answer to the main research question, are: 1-Who is the target audience that will be influenced by the advertising strategy considered by the research?, 2-What should be the content of advertisements in the purpose of reconstruct the mental image of tourists in times of crisis in countries?, 3-What is the desired media for reconstructing the mental image of tourists?, 4-How often should the advertisement needed to reconstruct the mental image be repeated?

Based on interviews with experts, the dimensions of the required advertising strategy were determined, and then the elements of each of these dimensions were named. After that, in the quantitative analysis section, the questionnaire was built based on the results of the analysis of previous interviews, and it was conducted on a large group of participants, up to 425 participants. Accordingly, the following was found: according to the situation in Syria, the target audience should be neighboring countries or friendly countries. Agencies operating in foreign countries may also be considered as target audiences. The content of the ads is better to be the details of other people's travels, focusing on the desert, historical and ancient sites, places that were exposed to war, using a combination of types of ads that include video, photos, and posters. Media used include Facebook, websites, LinkedIn, TV shows, word of mouth, international tourism exhibitions, celebrities, and public figures. The role of embassies, tourism ministries of countries, and tourism companies also should be taken into consideration. Finally, about the number of times the ad is repeated, it is specified that the ad should be more than 4 times a day, and the ad should be used for a long time (at least 6 months). Regarding the factors related to the dimensions of the planned behavior theory, it has been identified that there must be several points in order for these dimensions to be effective and active. Elements related to attitude are: the honesty of the advertisement and the accuracy of its information, the effect of social media on people's feelings, perceptions and motivations , and variety and attractiveness of advertising ideas. About mental norms: Feeling comfortable and safe from getting feedback and face-to-face information about travel and destination tourism services from people who have already tried the travel experience, gather information about the beauty of the destination and its scenic and historical areas, the impact of the celebrities' lives, experiences and the information they provide to people on increasing people's desire to travel. Recently, regarding perceived behavioral control: showing the return of security to the tourist destination in advertising, demonstrate the efforts of governments to protect their citizens and restore security to their country in ads, use the domestic tourist trips' records and videos , where tourists are happily and safely travels between beautiful areas and destinations that have already been exposed to war.Discussion and

In the end, based on the results of the qualitative and quantitative data analysis, an appropriate advertising strategy was designed to reconstruct the mental image of tourists for the crisis-hit countries, especially consistent with the special conditions experienced by Syria. Where this strategy is built on four dimensions which are the target audience, the content, the media and the number of ad repetitions to obtain the best results desired from it.

Close relationship of culture with the climate, living environment and lifestyle of residents can be considered a strong, attractive and diverse background for tourism planning. This means the maximum use of cultural capital, which leads to cultural fundamental recreation by considering cultural activities and events as a facilitator and a driving force for urban regeneration. This approach explores the use of existing cultural capabilities to redefine the forgotten city mechanisms, economic prosperity, guiding the integrated urban development, and generally turning threats into development opportunities. The purpose of this study was to explore the potential of the culture-based recreational approach to the success of urban tourism in the Fahadan neighborhood of Yazd. The type of research is applied and its method is descriptive-analytical. To collect information, documentary and field survey methods using questionnaire tool have been used. The statistical population of the study is domestic and foreign tourists in Yazd and Fahadan, whose sample is 268 people. The results of the study, using multivariate regression analysis, showed that among the four components of the basic culture of recreation, namely environmental, formal, functional and semantic, the semantic component has the highest capacity in the neighborhood in order to recreate the base culture and development of tourism and in In contrast, the functional component needs to be strengthened and more planned in line with the objectives of tourism rehabilitation and development. The order of priorities indicates that the neighborhood of Fahdan has a "semantic dimension" and a high mental image for neighborhood visitors according to their ancient history, So that the meaning of the transfer is taken well in the neighborhood. Elements that have been able to replace the user's mental image are Shaykh Fahdan, Qadiyama Mosque, Fahdan Mosque, Ziyari's School (Alexander's Prison). The existing spatial organization of the neighborhood largely matches the image of the tourists. Also, the existence of social partnerships in a public space has prompted volunteered users to enter these spaces voluntarily.

According to successful urban old centers renovation dependence to economic infrastructure and unresponsive of public investments to implementation of mentioned subject it is necessary to centers potential for private sector encouraging in textures renovation. If the old textures have value considering with tourism and recreational we can provide suitable and attractive places in citizens psychological and mental requirements and also it is possible to old texture development.
One of the cities in Iran which suffer from old textures problems is Khoy city. So it is necessary to measure main affairs in renovation with an emphasis on urban tourism. In this research we have tried to investigate and analyze strengths and weakness, opportunities and threats points behind tourism in Khoy city old texture. Then we present optimal solutions to improve it in order to itself revocation.
This research is applied in aim or purpose viewpoint and it is descriptive-analytical in implementing method. Required data are collected in documentary and field methods. Statistical populations of research are experts and related office responsibilities according to case study range. Sampling method is random case. to determine the strategy priority, we have been used SWOT analyzing accompany with ANP model. Also we have been used Delphi method to reaching the four factors of SWOT. So SWOT technique and strategies were priorited and valued by using of ANP model in super decision software.
At first we gathered strengths, weakness, opportunities and threats in environment factors and according to themselves results by SWOT analyzing, we presented 10 strategies for tourism development capabilities in order to revocation of old texture in Khoy city. Final priority of strategies by using of ANP model in super decision software showed that ST1 strategy in increasing specialty budget for development tourism attractions, Wo2 strategy in increasing of coordination for related organizations in tourism and ST2 strategy in creating transparent and efficient management to implementation of tourism development are three strategies with priority. In network analyzing; strengths, weakness, opportunities and threats for revocation of Khoy city old texture with concept of sustainable or substantial tourism; strengths have been in the first place