جستجوی مقالات مرتبط با کلیدواژه « بانک های تجاری » در نشریات گروه « مدیریت »

Digital technology began rebuilding micro-banking structures many years ago, but much later changed corporate banking, which eventually led to corporate banking; Therefore, the purpose of this study was to Presenting a pattern of factors affecting on digital corporate banking in commercial banks using the thematic analysis approach; The research method used, thematic analysis and statistical population of this research were fifteen experts and scientific and executive experts of the banking industry who were purposefully selected and interviewed semi-structured. In the qualitative part, validity and reliability have been confirmed in various ways. The results of the research led to the identification of 155 basic themes, 49 organizing themes and 21 global themes identified. The global themes identified in this study in three categories of organizational, environmental and individual factors are: skills and capabilities, brand management, business model, competition, customer relationship management, customers, demographic factors, digital payment, digital attitude, digital corporate banking, business environment, financial management, management Human resources, integrated infrastructure, marketing, mobile, organizational structure, organizational culture, organizational learning, rules and regulations, risk management and senior management support.

The main purpose of this research is to explain and examine the dimensions and components of the customer experience management model in the mobile banking industry.

The nature of this research is applied with a quantitative approach and a descriptive-survey strategy. The statistical population includes people who are beneficiaries of mobile banking services. The sample size is 384 people, determined by the Morgan and Karjesi tables, which were randomly selected and distributed among them using a researcher-made questionnaire, and finally 362 samples after screening the data for analysis with the variance-based structural equation modeling method and software. Smart PLS3.2 is used.

The results of the reliability and convergent and divergent validity of the research model in the evaluation of value, cognitive, motivational, physical, behavioral and communication dimensions have a favorable condition and the whole model is explained in a suitable way and the fit index of the model is confirmed.

The findings of the research show that the value, cognitive, motivational, physical, behavioral and communication dimensions can be an effective component in the customer's experience, but the sensory dimension cannot be a suitable component for the customer's experience in the field of mobile banking.

Proper implementation of the strategy is recognized as one of the key capabilities of organizations in order to achieve the set goals. However, many organizations do not have enough ability to achieve their goals due to the lack of a proper process for implementing the developed strategies. The present study aimed to provide a model for implementing marketing strategy in commercial service organizations and specifically commercial banks.

This research is applied in terms of purpose; In terms of monitoring and control, it is a field and in terms of how to analyze the data, it is a descriptive type. The approach of this research is qualitative and the method of doing it is Delphi technique. The statistical population of this study consists of experts in commercial banks of Bushehr province who have been sampled using the guided method. Data collection tools are semi-structured in-depth interviews and questionnaires.

The results show that 13 internal and external environmental factors consisting of two categories of internal factors and one group of external environmental factors on the correct implementation of marketing strategy in commercial banks. Outcome: Factors affecting the implementation of marketing strategy include: 1- In-system software (including risk management, top management; cross-sectoral relationships; top management commitment; strategy implementation knowledge; leadership tactics; employee and organization interests alignment; planning; organizational coordination ; Organizational culture), 2- hardware factors within the organization (including technology and organizational structure) and 3- external environmental factors (including environmental information and government laws and regulations).

Bankruptcy and losses of many banks In the recent financial crisis in the global economy, the importance of paying attention to the liquidity of commercial banks as an indicator that can indicate the health and stability of the banking system has doubled. Liquidity risk is a subordinate risk and can arise from operational risks, information systems risk, credit risk, exchange rate risk, and so on. The purpose of this study is to investigate the factors affecting liquidity risk in commercial banks. The research method in the present study is interpretive-analytical and the tools used in this research have been library and documentary studies. The results of this study show that fluctuations in many variables such as: GDP, inflation rate, exchange rate and other macroeconomic variables have a significant effect on liquidity risk and increasing liquidity risk has reduced banking stability and increased the likelihood of bankruptcy of banks. .

Open banking is a new paradigm that is rapidly growing in the world banking industry. Moving towards open banking and using the capacities and potentials of cooperation with innovative businesses can draw a clear horizon for maintaining banking services' survival as one of the macro banking strategies. But this requires a change in the traditional business model of banks. The purpose of this study is to provide a business model framework for commercial banks with an open banking approach. In this study, using banks' approach to participate in the financial ecosystem and the type of cooperation with third parties, four types of the strategic approaches and the dimensions of banks' business model in each situation are described. Accordingly, each bank can have one of the roles, including the integrator, producer, distributor, and the platform in open banking. In this research, a multi-case study research method has been used in which, based on the opinion of experts, three banks were studied, selected, and the dimensions of their business model were examined. Sepah Bank as a bank with an integrating role, Pasargad Bank as a bank with a producer role and Ayandeh Bank as a bank with a platform role were studied. According to experts in this field, no bank in Iran has the function of the distributor. The characteristics and the dimensions of each bank's business model vary according to their chosen approach to open banking and interaction with third parties

Today, banking is considered as the beating heart and vital artery of economy; in other words, banking sector is the most important economic, monetary and financial entity. On the other hand, in Islamic economics system, this vital role has been entrusted to Islamic banking system. The process of establishing Islamic banking in Iran’s economy after more than three decades of passing the Interest-Free Banking Operation Law which despite its defects, failed to execute completely and successfully. Accordingly, the current research based on a fundamental and comprehensive approach has investigated and presented a conceptual model to explain Iranian commercial banks in order to implement Islamic banking in the economy of Iran. For this purpose, the exploratory mixed approach was used. On this basis, in the qualitative phase the grounded theory strategy encompasses open coding, axial coding and selective coding and also the basic framework of this strategy was applied to achieve the extracted research model. Then, in the quantitative phase, the descriptive survey method was used to analysis and explain the proposed model. The results derived from this research have been presented in the form a confirmed and fitted model including six main categories and forty-three subcategories.

This study investigates the effects of financial liberalization on the performance of commercial banks in Iran using time series data from 2001: 1 to 2014: 4. For empirical estimates, this study is used Johansen-Juselius cointegration and vector error correction model. Results of the Johansen co-integration method shows that in the long run variables the loans of the Bank, liquidity, economic growth, financial liberalization, and trade liberalization has a positive effect on the performance of commercial banks and variables such as the ratio of receivables to total loans, as banks and commercial banks are adversely affecting the rate of inflation. Error correction coefficient also shows that in each period 0.28 percent of imbalance performance commercial banks, modified and is moving towards its long-term trend.

the establishment of new banks and financial institutions in recent years has increased tremendously. Obviously, those banks and institutions which give serious attention to competition strategies, market orientation, and new product development will be more successful. Thus, in the present study, assuming three principal relationships between a) competition strategies and new product development, b) competition strategies and market orientation, c) market orientation and new product development, the relationships of competition strategies, market orientation, and new product development with each other have been examined in the Iran's commercial banks. For this purpose, in order to answer the research questions, relevant data have been collected using questionnaire and through a sample consisting of 257 managers and experts of headquarters in 15 commercial banks, which have been the basis for the aim of analysis. In addition, data analysis and evaluation of the relationships between different variables have been done via statistical softwares, namely SPSS 19 and PLS. The results of this research provide general support for the conceptual framework and the hypotheses. Results indicate that the new product development activities of the banks are affected by their competition strategies, either directly or indirectly, through market orientation variable. Based on the findings of this research, in the Iran's commercial banks, differentiation strategy has the greatest impact on new product development activities compared to the cost leadership strategy and focus strategy. Furthermore, those banks which have adopted focus strategy have much less new product activities than other banks.

The importance of obtaining market information via organization’s competitive intelligence considering the extensive changes which companies are experiencing in different areas like increased pressure of competition, emerging new technologies, privatisation in thier competitive environment is now more than ever and can highly affect organizational performance. Hence this study assessed the effect of competitive intelligence on organizational performance in commercial banks. This research was an applied research in terms of purpose and correlational descriptive in terms of data gathering method. The statistical population of the study is the 22 commercial banks that 14 banks cooperated with this research and from the cooperating banks we gathered a sample of 174 participants. Data were gathered by questionnaire and At the end, by using Structural equation modeling and SmartPLS and SPSS softwares hypothesis were tested. Research findings showed that competitive intelligence affects organizational performance.Its indicators which are, competitors,technologic, strategic-social and market intelligence also affect organizational performance respectively.

The present Research is an investigation to identify the factors that influence the commercial banks brand equity and to study their relationships in form of a brand assess model. The purpose is to provide a local model for banking industry in Iran. Therefore، by conducting a mixed research، first through explanatory studies three dimensions of brand equity، branding knowledge and brand relationship were identified in commercial banks. Afterwards، by designing appropriate and high-quality measurement tools، and data gathering، the assessing model of brand equity for banking industry in Iran was analyzed and tested. In the present research، the statistical populations were all the clients of the banks. The number of the selected sample was 802. The findings of the research showed that the variables of brand relationship serve as an intermediary variable. In other words، brand knowledge has a positive effect on customers'' relationship with the bank brands; and the consequences of banks brand equity were directly affected by the relationship between the customers and bank brands. This article provides managerial applications، suggestions for further research as well as the research limitations.

According to several reports, in spite of huge investment on customer relationship management (CRM), risk of implementing such projects is high. One of failure factors is having no method to assess CRM success comprehensively. Nowadays, classic financial methods are common ways for assessing marketing and CRM initiatives. But, the mentioned models are unsuitable to assess investments like CRM that we expect to have intangible, indirect and strategic benefits. So, we need a process-oriented approach to assess all tangible and intangible factors of CRM process and complete existing models. In this paper, using a qualitative approach and grounded theory, a comprehensive and process-oriented CRM assessment model will be provided that considers all factors of customer relationship management in private-commercial banks of Iran. Finally, based on analysis of developed model, some suggestions will be offered for banking managers and future researchers.