جستجوی مقالات مرتبط با کلیدواژه « توزیع » در نشریات گروه « مدیریت »

The aim of this study was to present an optimization model and policy formulation for product assortment in Refah chain stores. The research method employed in this study was a mixed approach, combining qualitative and quantitative methods. The qualitative section utilized a grounded theory approach while the quantitative section employed a descriptive correlational design. The qualitative sample consisted of 10 experts who were purposefully selected based on theoretical saturation and targeted sampling. In the quantitative section, the statistical population included managers of layout, purchasing Based on the sample size estimation formula by Cochran, the sample size for the quantitative section was calculated to be 114 individuals. The sampling method employed was multi-stage cluster random sampling. Data collection tools in the qualitative section included interviews, while questionnaires were used in the quantitative section. To assess the validity and reliability of the results in the qualitative section, strategies such as credibility, transferability, confirmability, process audit, and intra-subjective agreement were employed. In the quantitative section, formal validity, content validity, and structural validity were measured, and Cronbach's alpha was used to assess reliability. Data analysis in the quantitative section involved three stages of coding: open coding, axial coding, and selective coding. In the quantitative section, partial least squares structural equation modeling was used. The findings showed that the central phenomenon influenced by store logistics, financial capacity, suppliers, and product branding. Furthermore, the central phenomenon could lead to the formation of strategies for monitoring, generating additional income, optimizing product placement, and adhering to marketing principles,

With the increase in population and the growth of human societies and the rapid development of technology and social networks and information, special attention is paid to the elements of marketing mix (product, pricing, promotion, distribution). In order to achieve a competitive advantage, the distribution element plays a more prominent role than other elements. The present study was conducted with the aim of reviewing capillary marketing and its method is descriptive in terms of purpose. Also, the method of data collection is library. Capillary distribution has advantages and disadvantages. The company that produces the product gets many benefits from mass distribution in the first place. There are also significant benefits for those who sell these compactly distributed products, ie retailers. The many brands they have for each product make them a great choice. It seems that the capillary distribution system will have a bright future and due to the increase in consumer brands, the company that has more power in this distribution channel will have more market share.

With the development of societies and the complexity of internal relations of societies, the number of crises caused by natural disasters and man-made has increased, and these crises are increasing every day. Among natural disasters, hydro-climatic disasters, including floods and geological disasters, such as earthquakes, bring more human casualties and economic losses than any other disaster, and how to respond to disasters and respond to disasters with the level of development and progress of each country. has it. This study aimed to distribute crisis management in Ahwaz District 4 parks

This research is descriptive-analytical based on the nature of the topic and the goals for which it is predicted. Calculated and obtained based on Cochran's formula. Data were analyzed by SPSS software using T-test and AHP model.

The mean obtained from completing the questionnaire (3.46) is larger than the mean of the community (3). As a result, the hypothesis is confirmed. The result of the AHP model in this study is that it identifies the best places to create bi-purpose green space in area four in the south and southeast. Due to the high membership function of most layers in these areas and the lack of green space and the existence of adaptation applications such as waste land, this result is confirmed by the land use map.

Parks and gardens play an important role in reducing the extent of action and the consequences of the majority of natural disasters. One of the most important functions of parks and gardens when disasters are to isolate one area is the potential for danger, thereby concentrating destructive activity and preventing the development of a chain of events. Parks and gardens can also be considered as an area of emergency, with the possibility of escaping, settling and taking refuge.

Today, the globalization of the economy causing familiarity with Islamic views of business, has become essential for global trade to understand the shaping factors of Muslim consumer behaviors. In marketing activities attention to value systems in terms of their role and impact is necessary. The aim of this study is Identification and Prioritization marketing sub-mixes with Islamic approach in the international markets. The statistical population is managers and personnel of unit business in gypsum factories in Semnan province. A statistical sample was 30 experts that were chosen purposefully from the population. Data were done from questionnaire and factors were prioritized by using AHP techniques and Expert Choice software.  According to the results of the research place mix (obtaining reliable foreign agency, providing product samples, removed unnecessary intermediaries, delivery of the product on time), Product (quality of product, using of Islamic brand, safe and suitable packaging, adopting design and usage of product, development product based on customer needs), price (lack of price discrimination between buyers, suitable and justly prices and adopting prices with competitors) and promotion (price promotion, non-price promotion) are the most important factors respectively. In addition, sub-criteria of obtaining reliable foreign agency, quality of product, providing product samples, lack of price discrimination between buyers, using of Islamic brand, suitable and justly prices, removed unnecessary intermediaries, adopting prices with competitors, price promotion, safe and suitable packaging, delivery of the product on time, adopting design and usage of product, product development based on the customer needs and non-price promotion are prioritized respectively.