جستجوی مقالات مرتبط با کلیدواژه "روحیه جوانمردی" در نشریات گروه "مدیریت"

The aim of this study is to investigate the impact of organizational citizenship behavior and its dimensions on customer-based brand equity and the moderating effect of Islamic work ethics on the above-mentioned relationship in the hotel industry. In terms of the purpose of this study, it is applied in nature and the researchers adopted the descriptive survey approach based on data collection. Target population of the study consists of two groups: customers and queue employees of Parsian Hotel chains in Tehran. In the first group convenience sampling technique has been applied and in the second group a two-stage cluster sampling method was applied. Data was collected using standard questionnaires and data analysis was based on structural equation modeling using Smart PLS 3.2.6 software. According to the results, organizational citizenship behavior dimensions, namely, altruism, courtesy, sportsmanship, conscientiousness and civic virtue had a positive and significant influence on brand equity. Moreover, Islamic work ethics had a moderator role in the relationship between organizational citizenship behavior and customer-based brand equity, meaning that it is leading to an increase in the extent of the relationship between these two variables.

The organizational citizenship behaviors, as optional & intentional behaviors of employees, have considerable effect on individual and organizational performances, placing employees in a situation to perform some assignments beyond their assigned In this study, the effect of organizational citizenship behavior on .tasks and functions the brand Image and its dimensions, from the point of view of the customers of agents of an insurance company are investigated. The research population includes both staff and customers of the agents of an insurance company and the sample is chosen through judgmental nonprobability sampling method. The data collecting tool is a questionnaire. For evaluating organizational citizenship behaviors, we used Podskoff et al. questionnaire and for measuring brand image we employed a self-build questionnaire based on Kim, Tang, Hawley and Aker studies. This research is an applied one with surveying nature. Structural equations method and PLS software are used for data analysis. The findings suggest that all dimensions of organizational citizenship behavior have a positive and meaningful effect on brand image from the point of view .of customers

The organizational citizenship behavior، as the optional & intentional behaviors of employees، have considerable effect on the individual and organizational performance، placing the employees in a situation to perform some assignments beyond their occupational description and functions، one the one part the brand making topic as well as brand management have various fans nowadays in marketing world to the extend that making a popular powerful brand in the market is the goal of may organizations. The effects of expressing organizational citizenship behavior on the brand value and its dimensions as well، from the point of view of the customers in innovation model are reviewed in the current article. The data required for this research haven been collected by «Padideh Shandiz Chain Restaurants» guild union employees polling in connection with organizational citizenship behavior and on the customers'' available nonrandom sampling basis in brand value section and in the form of a questionnaire. Podskoff and his colleagues questionnaire was used for evaluation of citizenship behavior، and the researcher questionnaire، designed based on Kim، Tang، Hawley and Aker studies، was used for evaluation of the brand value. This research is applicatory with surveying nature، structural equations method and Pls software are used for data analysis. The concluded results express that all the dimensions of organizational citizenship behaviors have a positive meaningful effect on the brand value from the point of view of the customers.