جستجوی مقالات مرتبط با کلیدواژه "شهرت مقصد گردشگری" در نشریات گروه "مدیریت"

Tourism industry is one of the most important income-generating industries in the world. Tourism is said to be one of the fastest growing economic activities in the world. Indeed, Tourism is, one of the most important forces shaping our world. Tourism is usually used as a tool to stimulate marginal economies and to promote development through the jobs and incomes that it can foster. Economically, tourism is of growing importance to many nations and is recognized as the largest export earner in the world and an important provider of foreign exchange and employment. Tourism and its related activities have been developed considerably during the last decades. Indeed, tourism is a beneficial industry which should be considered by tourism planners and marketers. Tourism is expected to become the most important economic activity in the 21st century. In this context, tourism has increasingly become a key economic activity for the economy of the IRAN. The present study was aimed to investigate the effect of tourism destination brand image on its reputation. The statistical population of this study consists of inbound tourists who visited Yazd in 2017. A total of 300 tourists were selected from this population randomly. In order to collect the research data, a self-administrated questionnaire was developed. The validity and reliability of questionnaire were investigated and confirmed. The research data were analyzed through SPSS and LISREL. The findings revealed that tourism destination tourism destination brand image consists of three dimensions including affective, cognitive, and conative dimensions. Another part of our findings revealed that affective and cognitive tourism destination brand image influence conative tourism destination brand image significantly. Also affective, cognitive, and conative tourism destination brand image influence tourism destination reputation significantly

Destination Reputation is known as a potential impact on the tourism industry and loyalty to Destination. little research has studied the antecedents of a tourism destination reputation and issue import to marketers. Accordingly, regarding vaguely identified within the reputation literature and important role in the tourism In this study we will try to deal Structural Modeling factors affecting on tourism destination reputation and its impact on Destination brand equity. The purpose of current study is Practical And based on of Type descriptive – survey. Required date of research collected by questionnaire. Volum of sampl formed of 313 persons among all of Tourist in isfahan city was chosen at random. for analyze data and confirm, structural equation modeling with Smart PLS2 is used.The results research show that Destinations reputation on Trust in Tourist Destinations and word of mouth destination has positive and significant relationship.Also Destination Reputation via Destination image affected on destination brand loyalty, destination brand awareness and destination brand perceived value. Familiarity affected on the reputation destination and 46% of a destination's reputation is explained by familiarity. Familiarity in turn, is explained by cognitive perception (33%) and affective evaluation (31%).Findings confirmed that to enhance the reputation Destination through cognitive perception and Affective Evaluation should emphasiz on mediator Familiarity. Given the important mediating role of familiarity, the various stakeholders in the tourism industry should strengthen fa miliarity in order to develop and enhance their reputation. Familiarity can be defined as the knowledge of what,why, where, and when others do what they do In fact, familiarity can be taken as the knowledge and the affective evaluations of the organization Therefore, familiarity is a broad construct where knowledge about the organization can be resourced from sources as varied as the individual's prior visits to the destination, the media, word of mouth or publicity From the point of view of tourism, it is very important that a place be considered more familiar than others. Familiarity plays a very important role in various tourist's decisions. For example, it has been argued that familiarity strengthens the tourist’s closeness to the place and on the vacation choice.